Dara K. Email & Phone Number

Oslo, Norway

Oslo, Norway

Monitor and conduct thorough analysis of target markets, customers, and industry trends to enhance product marketing strategies and activities.Plan and own international launch campaigns for B2B products, both hardware and software, demonstrating project management skills.Development of compelling product and solutions positioning, messaging, and sales enablement content by leveraging deep insights into customer needs and buying process.Formulate comprehensive go-to-market strategies for new products and solutions, integrating market insights and competitive analysis.Cross-functional collaboration across departments including product management, sales, regional marketing, and events to ensure cohesive and effective execution of initiatives.Proactively initiate and support integrated content development initiatives aimed at increasing brand awareness and generating qualified sales leads.Provide valuable support in ABM lead generation campaigns, contributing to targeted outreach efforts and enhancing sales pipeline efficiency.

Seoul, South Korea

Developed, managed, and implemented all marketing & PR initiatives for the Korea office to support the Austrian National Tourist Office’s communications strategy.Liaised with consumer brands, media, travel trade operators, wholesalers, and travel agents as well as Austrian tourism industry partners on various marketing cooperative programs and promotional opportunities.Arranged digital platforms and events to introduce the tourist offers of Austria and the providers of touristic products.Planned, managed, and supervised all areas of B2B events, from pre-planning through the event day and post-event activities.

Seoul, South Korea

Developed and executed marketing initiatives in South Korea contributing to clients’ positioning as a leading travel destinationGathered and analyzed market intelligence data