Dara Roach Email & Phone Number

The leading custom cake bakery and food experience creative agency in the country. Creating bespoke food products for top national brands, media & tech companies, and celebrities. 30+ full time, part-time and seasonal employees.Created a stable and viable business model that has seen unprecedented growth due to an innovative sales strategy, reduction in production timelines, launching of internal marketing agency, development of national shipping business, and distribution partnerships. We now have new products and services that honor the integrity of the brand which continues to garner accolades for its craftsmanship from media and consumers.Increased revenue by 30%, and relieved over 80% of debt through earned income during economic recession.Relaunched Ecommerce platform and grew online sales more than 2000%Launched 1st Food Experience Agency in the country which partners with brands and agencies on live activations and viral campaigns. Our agency has services over 200 major brands, including Netflix, Meta, Ogilvy, ABC Networks, Discovery Networks, Unilever, L'Oreal and LVMH.

Strategize and implement the digital media and marketing strategy as well as an end-to-end automated operational strategy.

London, Gb

Oversee and implement all North American lead-based and account-based marketing strategies and policies including publications, brand strategy, Lead gens, conferences, website development and PR. Oversee and implement various operational policies including Client management technologies, HR, Compliance, Accounting.

London, Gb

Oversee and implement all communications and marketing campaigns including publications, brand strategy, Lead gens, conferences, website development and PR. Manage the day-to-day operations including, HR, IT, Compliance, Accounting.

Skeebop is New York's premium family entertainment and arts enrichment events calendar and program directory. Made by parents for parents - Skeebop is rich with media, information and tools so families can make the best decisions about extracurricular programs or a weekend activity.A secondary market is our programs and schools who we help make more visible and profitable though unique marketing campaigns and video and print content.

Responsible for developing the web-based music/video content strategy, which included original and acquired content, editorial, digital marketing and monitization tactics. Manage the daily build of a $1mm web enterprise. Develop, produce and implement content ideas, including apps, feature sets, video, editorial, etc. Work with ceo, chairman and executive team to strategize, scope and execute the firms overall business model.

Raised and managed a $2 million investment for multiplatform media company. Managed day-to-day operations including marketing, legal, finance, human resources, production, interactive and business development teams. Developed, forecasted and oversaw budgetary matters through actualization.

New York, Us

Supervised daily news updates and specials. Supervised development of magazine show. Duties included developing and implementing new programming strategy; hiring producers and correspondents, writing show treatments, broadcast producing, segment producing, script writing, production management. Shows: Million Man March (live broadcast with taped inserts), Richard Pryor biography, Yearly celebrity wrap ups)

New York, Us

Producing live and taped segments for The Early Show entailed pitching stories, researching, field producing, scripting, anchor prep/packeting, booking and coordinating talent/experts and post production. In addition, producers are responsible for liaising with affiliate relations, public relations and providing the website with editorial material. In short, a producer on The Early Show honchos their story from “soup to nuts” with a deadline of hours or days. As one of the few producers who handled both lifestyle and news stories, duties included producing daily live segments on “hard news” topics (ie. finance, politics, public affairs, global affairs), while balancing a robust roster of human interest stories and live demonstration segments ranging from health, fashion, entertainment, fitness, home and cuisine. These segments depended heavily on the ability of the producer to coordinate set design, scenic design, PR, ad sales, sponsors, music, video, graphics, brands, talent, chefs, food stylists and a myriad of studio crew.

Liberal Arts And Sciences, General Studies And Humanities

Bachelor’S Degree, Psychology & Media