Dara Smith Email & Phone Number

Portland, Oregon, Us

Lead day-to-day project management for digital projects including email, website, video and paid media assetsBuild and own project scopes, budgets, and timelinesDevelop and implement internal communication protocols and processesElevate client satisfaction through meticulous project oversight and relationship managementOwn regular internal meetings and all project status updatesImprove agency process and efficiency through end-of-project debriefs Lead internal cross-functional project team of 15 people to ensure project deliverables meet client needs, budget and schedule

Portland, Or, Us

Manage small and mid-sized projects: set & manage budgets, timelines & briefsSupport the creative process from concept to completionFacilitate internal communication between Creative & Brand teamsTraffic/Resource allocation including freelance staffingManage third party vendors & contract negotiationReport on project status, workloads, and accountsOwn regular production meetings and status updatesImplement project management software (Workbook) and set company-wide project management processesMentor and manage assistant account managers

Portland, Or, Us

Manage client relationships in healthcare, technology and sports industries Day-to-day project management for print, video, social and digitalStrategic development for product and brand marketing Lead internal teams on strategic projects Guide development of overall marketing strategiesSelected Achievements: One-Day e-commerce promotion for a sports brand resulted in $643,666 (4149 individual products) in sales; 15,661 web visits, 10,420 link clicks (0.82% CTR & $0.56 CPC), 4,298 post reactions, and 713 shares of Paid Social posts; 1340 FB clicks, 6327 Instagram post video views from Organic Social posts.

Portland, Or, Us

Responsible for developing and sustaining the company's voice across all content channels.Create and maintain short-term and long-term marketing strategies for both B2B and B2C productsDevelop marketing strategy and assets for consumer savings program, manage activation and redemption data, create and execute ongoing strategy for program growthCreate social media strategy, calendar and content, manage social media accounts, report and analyze dataWrite and edit copy for product detail sheets, press releases, packaging, websites, outbound emails, trade show materials and Google AdWordsManage relationships and communications with Key Opinion LeadersSelected Achievements: $100K in revenue after creation of consumer website ShopFOCUSLabs.com,18.75% social media follower growth, Current estimated savings program revenue: $45K, More than$2600 in revenue from abandoned cart & reorder email campaigns

Portland, Or, Us

Create and execute social media strategies for 6 brand channels across Twitter, Facebook & InstagramDevelop internal (#Tweet4Joy, Bedstock) and external (Toyota Giving and Hard Rock Heals) social media campaigns to build awareness and raise money.Create a social media content calendar and workflowContribute to Joyrx.org website redesignImplement Google Analytics code to track donationsReport analytics results for individual campaigns as well as across all social channels and web propertiesSelected Achievements: #Tweet4Joy resulted in 3,315 tweets, 16.15 million timeline deliveries, 12.9million reach and $30K donation.The VDay4CCA campaign saw a 50% increase in social shares year over year, 43% increase in reach, and a 69% increase in gained followers

Develop and manage social media program for all David Machado Restaurant properties: Nel Centro, Altabira and Citizen Baker (opening May 2015) including strategy, channel development, KPIs, objectives and tacticsDevelop and execute a detailed monthly social media content calendar covering all channelsMonitor, listen & reply to all social streamsCollaborate with in-house employees to build digital assets across all platformsCollect and report on relevant data from Google Analytics, Facebook Insights and other tracking toolsSelected Achievements: Increased social network referrals to website by 74%, increased social media followers by 2% and increased engagement stats by 77% across all social channels in the first month

Worked with advertising agencies and production companies to bring brand stories to life through television and digital videosManaged multi-million dollar production budgets to bring 98% of projects in under budgetDeveloped efficiencies to assist in bringing projects in on time or ahead of scheduleCultivated vendor, crew and client relationships leading to more effective negotiating positionsResponsible for creating and executing all production materials using Excel, Powerpoint, Pages Designed pre-production & wrap books to tell the complete story of each video productionFacilitated communication among all stakeholders including client, agency, & vendors.Worked at companies such as: Reset, RadicalMedia, Park Pictures, Imperial Woodpecker, Furlined, Pacific Rim Films, Anonymous Content, Smuggler, MJZ, Skunk, Partizan, HSI, Order, & The Institute

Aided in the development of scripts by giving creative feedback to Ms. Finerman including casting and director suggestionsMaintained Ms. Finerman’s personal and professional schedule Responsible for all official communications on behalf of the office.Arranged travel Tracked scripts and projects in development at other production companies to keep Ms. Finerman informed of the filmmaking landscapeOrganized database of personal and professional contacts for mailingsProvided technical support

• Assisted in the creation and production of The Hollywood Rush (www.hollywoodrush.org) which raised over $50,000 for the non-profit Los Angeles Gay & Lesbian Center• Wrote weekly progress reports for the celebrity host committee and production team• Production Manager for the show, hired and managed 50 volunteers• Organized ticketing for a 1200-seat theater• Garnered over $10,000 dollars in donations for celebrity gift bags and production supplies

• Assisted the head of television development in prepping pitches for new shows to television studios (including a concept for a web-series and several pilots)• Read and reviewed submitted scripts for film and television• Organized daily footage for Wonderland shows currently in production (Chuck, Supernatural)• Logged script submissions and director reels

• Created and organized databases and client lists in both Microsoft Outlook and Excel• Implemented the creation of demo DVDs, posters, postcards and other marketing materials• Assisted producers and creative directors in all aspects of production such as following up on accounting needs, coordinating schedules and keeping the office running efficiently

• Helped organize parties for Julianne Moore, George Clooney and Ellen Barkin• Wrote coverage of submitted scripts• Compiled press packets for current projects and film history for website• Personal errands for producers and general administrative duties

Bachelor Of Arts, Art History, Criticism And Conservation

Digital Marketing Strategies Certificate

Project Management Certificate

High School Diploma