Dara Carr Email & Phone Number

Dallas/Fort Worth Area

As an Accenture Song Digital Business Integration Manager, I provided consultative digital business services assisting clients implement effective commerce digital solutions to meet the ever-changing needs of their customers. I was the point person for all communications and logistics related to client specific programs and project teams. -Responded to RFIs and RFPs to articulate understanding of client goals, identified potential solutions that existed in the market, and likely budget.-Developed fixed fee, time and materials, and managed services contracts to include scope of work, staffing model, indicative timelines, RACI, ways of working, assumptions, fees, and billing terms.-Created cross-functional roadmaps using agile, waterfall, or hybrid methodologies to drive product vision and business value.-Built and scaled agile teams to attract top talent with relevant role experience while aligning with budget and profitability targets.-Drove discussions and provided consultation around digital transformations and customer digital journeys to ensure application designs, functional requirements, and technology solutions represented business goals.-Led teams to confer with internal and external stakeholders to analyze as-is and to-be processes to define and capture functional and non-functional requirements.-Oversaw implementation of multiple projects and managed services including design, development, testing, and deployments while mitigating delays and budget obstacles.-Collaborated with upper management to drive strategy and implement new processes.Troubleshot incidents reported by end-users to schedule system changes and identify permanent solutions.-Created dashboards, reports, and status updates to facilitate C-Suite stakeholder meetings.-Maintained forecast and partnered with finance and legal stakeholders to pre-bill and invoice according to terms of contracts.

Keller, Tx

As Principle of Dara Carr Consulting, I worked with Solution Integrators to assist their clients to define e-commerce strategies and solutions by representing stakeholders to define vision and prioritize roadmap(s) to build and enhance integrated software applications.-Oversaw the discovery, design and build phases to support the strategic development of robust, sustainable e-commerce platforms that maximized customer satisfaction and loyalty.-Provided and set standards for project definition to deliver mutually agreed-upon schedules and requirements which were then translated to internal and external IT teams.-Successfully and independently handled ambiguous situations and developed practical plans toward achieving clarity while defining strategy, functional behavior, business rules, data attributes, etc.-Facilitated project requirements gathering and estimation, backlog prioritization, sprint planning, and leadership status update meetings.-Conducted research and analysis of viability of requirements, as well as related strategic feasibility studies for clients.-Facilitated scrum cadences including backlog management, sprint planning, story grooming / estimation, and facilitated demos.-Managed development, testing, and deployment of relevant, stable system applications.-Provided client end-user training and business user enablement documentation.

As e-Commerce Business Architect, I had strategic analytical responsibilities for mission-critical back office systems for clients while working with internal team members and other third party partners to enhance those systems to deliver stellar customer digital experiences. The principal outcome of my role was to support the strategic development of robust, sustainable e-commerce platforms that maximize customer satisfaction and loyalty.-Engaged with business partners at various levels of hierarchy to understand business strategy and identify various outcomes.-Partnered with stakeholders to build business cases and created portfolio proposals to achieve outcomes.-Performed gap analysis and presentations for preparation of presales and sales meetings.-Assessed underperforming software and developed actionable improvements.-Created migration strategies to bridge development gaps between existing software architecture and future updates.-Designed various business process and system modeling tools including data flow diagrams, business processes, maps, business cases, process decomposition, and use-case scenarios.-Effectively managed time, prioritized work, multi-tasked across many assignments, and collaborated with others across multiple intra- and inter-departmental functions and levels of responsibility.-Contributed ideas and suggestions in team meetings and delivered updates on deadlines, designs, and enhancements.-Participated in weekly meetings with clients to discuss project direction and milestone achievement.

Coppell, Tx

As Director of e-Commerce, I managed all aspects of the e-commerce strategy for Nest Family Entertainment brands including sales, marketing, technology, and management expertise to develop a plan that delivers a superior brand and shopping experience for customers.-Regulated three domains, doubled order count, and increased sales by 60%, while reducing / eliminating recurring COGS.-Oversaw operations and provided corrective feedback to achieve daily and long-term goals.-Worked closely with organizational leadership and board of directors to guide operational strategy.-Managed e-commerce team including Developers, Graphic Designers, Marketing Specialists, Social Networking specialists, and PPC / SEO specialists.-Used analytics to evaluate performance and opportunities for improvements in merchandising, site activity, and user behavior.-Directly oversaw web initiatives and advertisements and developed all marketing strategies including email and social networking campaigns, SEO, and PPC strategies for financial price optimization.-Created requirements and executed projects using Agile on all three sites including complete graphic redesigns and shopping cart redesign to conform to SEO best practices and better usability.-Increased order count by 75% after implementing shopping cart redesign.-Improved email campaign open rate and conversion rate by 300% while social networking went from virtually no presence to actively maintaining Facebook business ads, Twitter accounts, and Tangle.-Increased social networking fan base by over 800%.-Increased overall traffic, doubled conversion rate, and launched one multi-site domain internationally.-Implemented new deployment, bug-tracking, and project management processes.

Master Of Science - Ms, Telecommunications Mgmt

Bachelor Of Science - Bs, Ebusiness