Dara Carroll Email & Phone Number

Handle all aspects of product merchandising within my assigned stores. Use a mobile device to track and place inventory of Hallmark products. Provide outstanding customer service to store manager, employees and customers.

• Managed product and program launches to ensure an optimal customer billing experience. Executed plans to ensure consistency and effectiveness across all customer touch points from the digital experience to the paper.
• Redesigned the bill format and evolved the customer experience resulting in a 29% reduction of the call-in rate.
• Defined requirements, created bill prototypes, wrote customer-facing messaging, determined design and executed multiple projects… Show more Managed product and program launches to ensure an optimal customer billing.
• Defined requirements, created bill prototypes, wrote customer-facing messaging, determined design and executed multiple projects simultaneously.
• Implemented improvements around billing and payment which encouraged digital engagement and reduced call volumes.
• Led cross functional teams to define, design and launch bill format changes.

Greater Boston Area

• Launched and managed products in both consumer and small business markets across the footprint. Directed strategy development, commitment view attainment, market expansions, training, channel support and significant.
• Crafted incentives and sales campaigns to increase awareness and market penetration.
• Prepared sales… Show more Launched and managed products in both consumer and small business markets across the footprint. Directed strategy development, commitment view attainment, market expansions, training, channel.
• Prepared sales channel training and wrote customer-facing marketing messages for publications.
• Increased enrollment rate by 1,275% from 2004 to 2006 and exceeded objectives year over year through successful channel engagements. Show less

• Led efforts to build revenue and customer base through the packaging of traditional and E-commerce products and services. Developed and implemented marketing and product plans including product design, positioning and.
• Directed the integration of key, E-commerce products into the sales channel, including a web design and hosting service… Show more Led efforts to build revenue and customer base through the packaging of traditional and.
• Directed the integration of key, E-commerce products into the sales channel, including a web design and hosting service resulting in new and growing revenue streams worth $11.5 million annually.
• Optimized revenue performance, grew advertiser base and drove usage across the NY market, having a combined annual revenue contribution of over $517 million. Show less

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Sociology