Dara Eliacin Barber Email and Phone Number

Promoted to oversee 6 reports encapsulating the company-wide product and engineering function – including product management, design, engineering management, marketing, and analytics for our film and TV production software. Execute product management duties – defining product vision, establishing KPIs, leading two teams concurrently with different methodologies (Product Operating Model and Agile Scrum) to find process improvements to initialize org-wide, tracking & analyzing user data/metrics, & leading product marketing efforts, managing backlogs, delivery, and QA.Serve as key member of the management team—setting OKRs & devising strategic plans with C-Suite Executives.► Radically improved underperforming product with 0 customers & poor product-market fit. In <1 year, secured 10 major clients (Legendary, Skydance, Imagine Entertainment, etc.) & enabled SAAS business unit to bring in revenue for 1st time in company history by adopting product operating model to address customer problems quickly and efficiently.► Increased velocity of product delivery function through workflow improvements that encourage enhanced interdepartmental collaboration (with customer experience, marketing, sales, etc.) to identify gaps in our product, constantly deploy tests, get results quickly, and implement features across our web platform and iOS & Android applications

Held dual role—as Head of Customer Experience & Chief of Staff to CEO—during 1st acquisition in company history. Challenged to manage post-acquisition operations (process development, customer onboarding, system & data migration, etc.) while leading 9-member, globally dispersed Customer Experience department.► Led product development lifecycle for hiring database used in 200+ movies & TV shows: Mission: Impossible 7, The Color Purple, etc.— steering ideation, validation, prototyping, development, GTM strategy, launch, & continuous improvement of our hiring marketplace for film and TV crews.► Opened revenue stream by pitching & closing major deals—for newly acquired technical product—with Netflix & Warner Bros. Led integration for the acquisition of major entertainment DEI hiring database and leveraged into two major revenue deals.

Accepted promotion to co-lead operations—collaborating with executive leadership to establish strategic vision, roadmap, goals, & fundraising plans (leading to $21M in funding by 2022)—as Impact transitioned from subsidiary to tech start-up. Assumed additional responsibility as leader of Customer Experience department, owning 3 content accelerator programs with $3M in revenue.► Built product function from ground-up—hiring team, creating processes, establishing systems, & co-owning roadmap that steered development & beta launch of Impact’s 1st technical product. ► Named ‘NextGen Woman of the Year’ by LA Business Journal in 2021.

Directed business development & content development—steering end-to-end operations for ~10 concurrent content accelerator projects (staffing, contract management, negotiations, project timeline tracking, overseeing script writing, etc.)► Secured Series A funding—enabling spin out from parent company (Imagine Entertainment)—in collaboration with CEO.► Sparked global expansion by landing major deals with Netflix, Skydance, Imagine Entertainment & global film agencies within Australia, Germany, & the US.

Joined as 1st executive hire—with direct reporting to CEO Tyler Mitchell & co-founders Ron Howard & Bian Grazer—within months of company inception. Challenged to build Impact’s 1st revenue-generating offering & lead daily operations—staffing, budgeting, accounting, event management, business development, etc.► Operationalized & launched flagship program from ground-up—building & leading daily operations for inaugural content accelerator program (1st-of-its-kind program enabling writing teams to develop film & TV projects within 8 weeks).► Steered technical projects—including development & launch of mobile application.

Assistant to Aaron Ryder (Co-President, Production/Acquisitions) & Ashley Fox (VP, Development) | Assistant to Karen Lunder (EVP of Production)At FilmNation, I supported Executive Leaders, co-led the diversity committee, & sought out up-and-coming talent & spec scripts for potential acquisitions & partnerships.

Assistant to Theresa Kang-Lowe, Partner, TV Scripted | Assistant to Anna DeRoy, Books-to-FilmAssistant busy Partner agents: scheduling client meetings & pitches, drafting staffing lists, & coordinating multiple projects.