Dara Ewing Email & Phone Number

Cambridge, MA, US

New York, New York, United States

• Partnering with the Product team to develop the UX, brand identity, and messaging for a new ticket type
• Strategist and writer overhauling Customer Support Center content, using content designprinciples and accessible instructional design to organize, rewrite, and reimagine the architecture ofhundreds of short-form.
• Conducting optimization experiments using A/B testing and performance tracking to improveholistic customer understanding of the product

• Senior consultant and content strategist assisting organizational leaders and Heads of Marketing as they navigate content development in a post-generative AI landscape
• Developed content engine and marketing frameworks and long-term content roadmaps for several clients ranging from early-stage B2B SaaS companies to globally renowned nonprofit thinktanks
• Partnered with org leaders and SMEs to develop editorial strategy, brand voice cohesion across channels, systems for data analysis and performance tracking, and A/B testing and user feedback loops to continual.
• Developed a range of assets, including landing pages, product microcopy, editorial calendars, 90-day content strategy maps, keyword targeting, value proposition creation, company taglines, conference and major event.

New York, New York, United States

• Content strategist and senior copywriter for high-growth go-to-market B2B SaaS company
• Brand-building initiatives include the creation of a content handbook and company tone of voice
• Build the content engine by acting as lead writer and editor for the company blog and weeklynewsletter
• Write and edit long-form thought leadership articles for distribution among top publications in thego-to-market and product spaces

San Francisco Bay Area

• Partnered as a strategic leader on a team charged with reimagining the organization’s blog:
• Developed an editorial calendar that targeted for existing and future audiences
• Created a new type of post focused on SEO and evergreen topics in Product and Growth
• Acted as ghostwriter for 37% of new blog content, which drove 47% of engagement
• Performed analysis showing that new content drove 400% visitor increase in the first month
• Worked cross-functionally across Content and Marketing teams to conceive and create a variety of essential assets including Reforge’s content handbook, style guide, tone of voice norms, mission statement, glossary.

Greater Los Angeles Area

• Worked primarily as a campaign manager dedicated to retaining users and driving subscriptions;
• Liaised with the Product team to develop a new subscription tier, Grindr Gold; assisted with feature development, UX writing, user onboarding, price-testing, and the global product launch
• Created in-app messaging campaign strategy that prompted the second highest conversion-to-paid spike in the company’s history; reported on growth strategy at the companywide All Hands
• Collaborated with marketing to shoot in-app video series that helped shape new brand direction
• Acted as the primary app store optimization liaison for iOS and Android
• Managed a team of four, created training materials, and served as an onboarding mentorTools include: App Store Connect, Google Play, Braze, Fabric, Phabricator, Superset, Jira/Confluence, Slack, Asana, SQL

Greater Los Angeles Area

• Partnered with Communications functions at Fortune 50 organizations to drive company culture and alignment through organizational design, key messaging, and change management strategies
• Developed a “Mission, Vision, and Values” workshop and deck presentation for Bristol Myers Squibb
• Created a three-day leadership and growth workshop for DuPont’s Communications team
• Partnered with SoCal Gas to create a far-reaching mixed media “Flex Alert” campaign for Southern California to encourage reduced energy use, inclusive of live events, radio ads, and digital outreach
• Helped the World Surf League create a roadmap for brand awareness and expansion in the U.S.
• Assisted the Wells Fargo Communications team on key messaging for the Office of the Executive

Greater Los Angeles Area

• Designed and taught four-genre introductory creative writing course to first-year college students

Tuscaloosa, Alabama Area

Fall 2009-Spring 2010: Tutored undergraduate and graduate students one-on-one on their academic essays. COURSES TAUGHT: Spring 2013 English 208: World Literature II, Enlightenment to Present Day Spring 2011 English 200: Introduction to Creative Writing, Four Genres Spring 2011 English 102: Composition and Argument Fall 2010 English 101: Introduction to.

Tuscaloosa, Alabama Area

• Executive Assistant (one year fellowship)
• Reported to the Director of the Creative Writing Program
• Answered program queries by phone and email.
• Updated information on faculty and events on English Department website.
• Managed expense reports and organized all event receipts. Major Projects: Bankhead Visiting Writers Series
• Planned and coordinated six separate community-wide author events with up to 300 attendees, including venue procurement, catering, sound/lighting and mass publicity. Prospective Students’ Weekend

University Of Alabama, Tuscaloosa, AL

Worked as the Fiction Editor for the literary magazine, the Black Warrior Review as part of a one-year fellowship at the University of Alabama.

Education record

Bachelor Of Arts (B.A.), English Language And Literature, General, A

Activities and Societies: Schreyer Honors College, Creative Writing Concentration, Women's Studies, International Studies, French.

Master Of Fine Arts (Mfa), Creative Writing, A

Activities and Societies: Fiction Editor, Black Warrior Review (BWR), Course Instructor, Prison Arts Fellow, Assistant to the Director.