Hi, there! I'm Dara, and I Do [Product] Design. I'm an interdisciplinary Senior Product Designer with a passion for creating inclusive, secure digital products. I lean heavily on my background as a sociologist to craft meaningful human experiences through intuitive, data-driven design. I'm a visual thinker, so presenting solutions in an aesthetically-pleasing way is important to me.My tech-related interests lie at the intersections of Design Thinking, Cybersecurity, Secure Design, AI, and Biomimicry. If you're curious about the ways that they're all interrelated, drop me a line so that we can chat more!Empathy is where it begins, and where it always circles back to. I view the user problems I'm presented with as puzzles that I'm invited to solve by piecing data together, through curiosity and attention to detail. I thoroughly enjoy the process of creatively exploring and testing ideas, being proven wrong through user feedback, and pivoting and meticulously iterating until I can present the client with a solution tailor-fit to their users' needs. I enjoy being involved in the design process from conception to launch.I look forward to working with companies and individuals who value collaborative and creative thinking and center the user at every step of the design and development cycle.My skillset includes:- Secure Design- Human-Centered Design- User Research- Information Architecture- Competitive Analysis- Customer Journey Mapping- Interaction Design- Rapid Prototyping- High-Fidelity Prototyping- Usability Testing
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Ux LeadNugroup Global Sep 2023 - Jan 2024Atlanta, Georgia, United StatesNuGroup Global is a new Atlanta-based startup offering digital tools, strategies, and solutions for change makers in the social justice space.I am their UX Lead, leading design strategy for NuGroup Global’s mobile, web, and other digital products. I am in charge of research, design, and testing of digital prototypes from conceptualization to hand off to engineering team.*Success Metrics*Upon request*Day-to-Day*- Conduct a mix of qualitative and quantitative research (user interviews, surveys, competitive benchmarking, usability testing, etc.) to solve complex, often abstract, user and business problems- Collaborate on discovery and design execution with team of designers, project manager, and software engineer- Analyze and strategically implement feedback from PMs, engineers, and other stakeholders and leadership- Build relationships across departments to encourage a tighter feedback loop, clear communication, quicker iterations, error mitigation, and greater shipment success- Craft solutions with the intention of making a positive measurable monetary impact- Adapting to company priorities, pivoting where needed - Contribute to the evolution of the NuGroupGlobal design system- Represent my team in design review sessions, confidently presenting designs to encourage client buy-in- Collaborate with my PM and Engineering Manager to communicate a unified team vision to stakeholders
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Associate Ux / Ui DesignerPoint B Aug 2021 - Oct 2022Point B is a global consulting firm that utilizes technology and industry expertise to solve complex business challenges. I was a UI/UX Designer on their Innovation & Design team, designing and redesigning mobile, web, and tablet products for a variety of industries.*Success Metrics*- Redesigned health services mobile app resulting in 17% decrease in user abandonment rate- Designed automotive dealer tablet app which had an adoption rate of 90% - Redesigned an employee training portal web app and decreased user dissatisfaction by 85%*Day-to-Day*- Partnered with marketing, SEO, sales operations and owner support departments- Worked collaboratively with a team of creative directors, brand strategists and software engineers to ship digital products- Conducted empathy-driven user interviews to gather valuable data- Establish product direction through insights- Define clear problems and design data-informed creative solutions- Conduct competitive/comparative analysis’- Utilize UX tools such as user flows to improve clarity- Build wireframes for both desktop and mobile- Prototype and conduct thoughtful usability tests from which iterations are made- Present ideas, concepts and design solutions across a number of projects to stakeholders including members of the c-suite- Bring business strategy together with creative ideation and execution to drive growth -
Ux ResearcherLiger Partners Jun 2021 - Jul 2021Liger Partners is a marketing firm that provides both brand strategy and a full range of content and creative services through their production house.I was a UX researcher on their strategy team and was responsible for conducting a variety of qualitative and quantitative research methods. *Success Metrics*- Reduced the number of bugs with existing features of a client website by 19%.- Developed 9 screeners and test plans, and 6 surveys for clients across the retail industry *Day-to-Day*- Partnered with marketing, SEO, sales operations and owner support departments- Presented findings and design solutions to stakeholders including members of the c-suite- Designed screener questions, user surveys, and usability tests for clients in the appliance, food and beverage, and other industries- Conducted empathy-driven user interviews to gather valuable data- Conducted both competitive and comparative analysis- Employed UX tools such as user flows and journey maps to improve project clarity -
Ux Design Fellow At General AssemblyGeneral Assembly Oct 2020 - Feb 2021• 14 weeks 480+ hours. Completed 4 design sprints, 3 independent, 3 collaborative, and 1 client project. -
Customer Service SpecialistRobert Half Agency Feb 2019 - Mar 2020Atlanta, Georgia, United StatesUsed empathy and research to log and resolve 60+ client shipment delivery issues weekly. Tracked and coordinated cross-functional service team to deliver 200+ shipments daily by being detail-oriented in communication with and coordination of 15 dispatchers.
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Community Impact SpecialistUnited Way Of San Diego County May 2018 - Jan 2019San Diego, California, United StatesGenerated data-driven, user-friendly monthly KPI reports to attract high-dollar donors. Performed 50+ site visits, conducted 80+ user interviews and 100+ reading assessments of student participants, grades 1 - 6. -
Dispatcher / Accounts Payables AgentBrinks Plumbing Services Mar 2017 - May 2018San Diego, California, United StatesCoordinated maintenance sites between several apartment complexes for client users and team of 20 plumbing technicians daily. Entered accounts payables information into Quickbooks and generated weekly KPI reports.
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Health And Safety SpecialistUnilever Bramalea Jul 2013 - Sep 2015Greater Toronto Area, CanadaOccupational Safety employee advocate. Conducted10+ safety investigations. Drafted revision to employee safety manual
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Hse SpecialistUnilever Caribbean Jul 2007 - Dec 2008Trinidad, WiSupervised and advocated for employee safety of 2 manufacturing plants. Conducted 12 safety investigations. Reduced plant accident rate by 34%. Authored employee safety manual.
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Health And Safety MangerTucker Energy Services Feb 2006 - Jul 2007Trinidad, W.I.Managed both onshore and offshore employee safety concerns for over 90 employees. Conducted 10 + employee safety trainings, 2 safety audits, and 20+ accident investigations.
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Safety OfficerRoyal Caribbean Cruise Lines Jan 2000 - Jan 2006Miami, Florida, United StatesConducted weekly employee boat drills on the Brilliance of the Seas. Headed employee stretcher team. Conducted 10+ accident and safety investigations and interviews. Trained employees in AED, CPR, first aid, and rescue.
Dara T. Education Details
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User Experience Design Immersive
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Sociology And Equity Studies
Frequently Asked Questions about Dara T.
What is Dara T.'s role at the current company?
Dara T.'s current role is Senior Product Designer // Cybersecurity Enthusiast // Driving User Engagement, End User Safety, and Business Growth Through Intuitive, Secure Design.
What schools did Dara T. attend?
Dara T. attended General Assembly, University Of Toronto.
Not the Dara T. you were looking for?
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Dara Burns MS, BS, R.T. (T)
Birmingham, Al
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