In addition to overseeing day-to-day operations, Dara works with corporations, small businesses and startups throughout the US to develop advertising and marketing strategies that achieve revenue growth and build brand awareness. Her team provides highly skilled account management for Media Made Fresh's clients. Her strengths include sports sponsorships, brand development, business development, channel partner relationships, search engine marketing, PPC, social media strategies, PR and advertising campaigns, and sales strategies.Dara is passionate about teaching business owners how to effectively and efficiently leverage the latest technology and internet marketing tools to reach today's consumer.

Bavarian Rennsport is a family-owned and operated European Automotive Repair Shop in Jacksonville, Florida specializing in service, repairs, performance, and parts for 10 of the most luxurious brands including Audi, Bentley, BMW, Ferrari, Lamborghini, Mercedes-Benz, MINI Cooper, Porsche, Rolls Royce, and Volkswagen. Our customers live throughout the United Stares. We were voted 2020 Best Auto Repair Shop in Folio Magazine and Void Magazine and Bold City Best Top 3 Finalists for the last three years. We are changing the way restorations, repairs, and performance builds are executed in the industry and we run our shop like a true German Workshop with lean manufacturing philosophies and proprietary procedures.

During her time in Corporate Marketing, Dara created and managed marketing activation strategies for national and global corporate sponsors, including Anheuser-Busch, The Coca-Cola Company, Barclays, IBM, GE, General Mills, Johnson-Johnson and Visionworks. Her team was responsible for planning 144 field golf outings, facilitating athlete endorsements and appearances, managing commercial TV productions, creating media clip books, developing multi-year media plans, upselling services/products, finding new business and renewing annual contracts.Dara worked closely with each partner, their agencies and other internal departments to develop successful media and event marketing activation plans. She continually developed ideas for new platforms to help partners grow their business. While in this role, she was regularly pulled in to work on special projects as requested by the CMO, and her design talents were utilized to develop the pitch deck that secured MasterCard for the MasterCard Best Seats in the House consumer program that spanned PGA TOUR events and Tournament Players Clubs. In her final year at the PGA TOUR, Dara worked closely with the Assistant General Counsel to develop a Marks and Photo Usage Manual that increased PGA TOUR revenue by closing a big back door alternative to the sponsorship program and for the first time, protected the PGA TOUR's intellectual property rights through controlling how advertisers could use the PGA TOUR’s word mark, tournament names and tournament imagery in weekly congratulatory advertisements.

During her time in Business Development, Dara took a traditional Administrative Assistant role and turned it into a profit center for the PGA TOUR. In addition to her ability to craft sale proposals, research leads and mine data, Dara was able to use her marketing and advertising skills to make the most of the resources available. Presentations that had a $5M and $10M price tag started to look like $5M and $10M presentations. This transition was a result of custom designed presentations and graphics for every presentation that ensured the prospect felt like their brand was already at the event. In addition to graphics, Dara worked closely with PGA TOUR Entertainment on the development of custom videos that were used in company wide presentations and for various season-long activation concepts. This included selecting shots and music and writing scripts.In addition to creating customized presentations for sales leads, Dara also worked on design projects for Commissioner Finchem and other departments. She also taught monthly seminars on design best practices so that other admins could support their teams more efficiently.Her major contributions while in this role include: being instrumental in the PGA TOUR's TV negotiations through the development of custom pitch decks for each broadcast/cable network; and she designed the pitch deck that secured FedEx as the sponsor of the FedExCup. It is also worth noting that after FedEx became the season-long sponsor, Dara used the mock-ups from the sales presentation to develop a manual that was used by all 40 events in the series. The manual included every on and off-site piece of event collateral and, for the first time, afforded to the PGA TOUR the right to review and approve every piece of collateral produced at the tournament level.

Before becoming a Fraud Investigator at 121 Financial Credit Union (formerly Florida Telco Credit Union), Dara worked at 121 Financial at a Teller and was promoted to Executive Assistant to the Compliance Officer while she was going to school earning two (2) Bachelors from UNF. During her time as Fraud Investigator, Dara was responsible for reviewing, analyzing and identifying indicators of potential money laundering or terrorist financing activity from information sources such as surveillance / monitoring alerts, open source media reports and internal referrals. Responsibilities include concise documentation of AML review results and preparing Suspicious Activity Reports (SAR-SF or SAR-DI) in accordance with US laws, the Bank Secrecy Act and the USA PATRIOT Act. In addition to reviewing internal and external data for suspicious activity, Dara was also responsible for maintaining relations with industry security officers, as well as local and national law enforcement. While in this role, Dara developed and maintained a national compliance database through the use of Microsoft Access, and she was able to decrease overall Credit Union loses by implementing policies and developing new correspondence.

Before graduating from UNF, Dara secured a position with the City of Jacksonville working under the leadership of Jacksonville Mayor John Delaney. While working in city government didn't allow for personal financial freedom, there were no shortages of opportunities to learn and given Delaney's involvement in the development and implementation of The Better Jacksonville Plan, there were lots of high profile projects. Dara's primary role included being the sole designer on a monthly 52-page magazine. When time allowed, Dara also developed and designed advertising campaigns for the Better Jacksonville Plan (including the downtown library, sports complex and Super Bowl), Jacksonville Economic Development Commission, Animal Care and Control and The Ritz. Additionally, she worked on the City's cable access show, Jax to the Max. She wrote copy, starred in own segment and helped edit content with linear and non-linear editing.After leaving the City, Dara was hired on to perform a special project that included drawing in Adobe Illustrator a map of downtown Jacksonville. The map was the first line art drawing of Downtown Jacksonville in existence, and was used as a pull-out in Neighborhoods Magazine and during all local broadcasts of the Super Bowl. It included a walking tour of downtown, all of the historical sites and custom legend.