Ceo
BuyAutoParts.com - is a $54mm/yr online retailer of Auto Parts. Awards include 2011, 2012, 2013, 2014 and 2015 INC Magazine Top 5000 fastest growing company. Internet Retailer Top500 company 2013, 2014 and 2015. BBB A+ Rating • Grew the company from $1mm to $52.9mm/yr in revenue over 14 years by using a strong Strategic Marketing Plan including adding new products, categories and distribution channels • Successfully maintained high profitability every year through smart Product Management; market research, vendor relations, planning and managed execution• Created the Strategic Marketing Plans that that focused on innovative ways of reaching and converting customers, resulting in a 32.9% Compounded Annual Growth Rate CAGR• Successfully ran the Digital Marketing efforts (with a budget over $5mm), including customer acquisition, paid search, organic, email and more that resulted in a strong e-commerce brand• Developed the Sales Plans for our Wholesale (B2B) Division• Launched and grew two brands positioned as premium lines (Stigan.com and Duralo.com) Combined for millions in revenue in 2015• Successfully created marketing plans for 3 distinct channels; Wholesale (B2B), e-commerce and Marketplaces (B2C) • Grew the company organically with no debt partners by focusing on high margin products, niche categories and solid cash flow• Successfully led a buyout transaction to a Private Equity firm in 2013 and subsequently worked with a Board of Directors • Developed and led a corporation of 150 employees that cohesively worked together to execute on my growth strategies Proven Skills • Technically savvy with experience in software, hardware, mechanical systems and more • Deep experience in Product Management including researching and introduction of new lines, customer feedback, product improvement and margin growth• Data focused with strong analytical skills and experience with tools including Tableau and Google Analytics to drive results
