Dara Greaney

Dara Greaney Email and Phone Number

CEO at LED Light Expert
Dara Greaney's Location
San Diego County, California, United States, United States
About Dara Greaney

9 time Inc 5000 CEO across two separate companies. Obsessed with growing products and brands that resonate with the consumer. A hands on Lighting Executive with expertise in both the lighting design and Lighting products side as well as developing and managing performance based marketing strategies. Skilled in planning complex online and offline initiatives that achieve desired goals of profitability, client acquisition, and retention. Proven brand builder with an ability to find new products and growing existing ones. Skilled lighting designer with deep LED/solid state lighting expertise. Team Building leader who takes a people first approach to achieving results by utilizing concise communication, enthusiasm and a common sense approach to solving problems.Speaker at ROI Revolution Summit, Lavin Center and more. Advisor to numerous companies and people.

Dara Greaney's Current Company Details

CEO at LED Light Expert
Dara Greaney Work Experience Details
  • Buyautoparts.Com
    Ceo
    Buyautoparts.Com Dec 2003 - Feb 2016
    Greater San Diego Area
    BuyAutoParts.com - is a $54mm/yr online retailer of Auto Parts. Awards include 2011, 2012, 2013, 2014 and 2015 INC Magazine Top 5000 fastest growing company. Internet Retailer Top500 company 2013, 2014 and 2015. BBB A+ Rating • Grew the company from $1mm to $52.9mm/yr in revenue over 14 years by using a strong Strategic Marketing Plan including adding new products, categories and distribution channels • Successfully maintained high profitability every year through smart Product Management; market research, vendor relations, planning and managed execution• Created the Strategic Marketing Plans that that focused on innovative ways of reaching and converting customers, resulting in a 32.9% Compounded Annual Growth Rate CAGR• Successfully ran the Digital Marketing efforts (with a budget over $5mm), including customer acquisition, paid search, organic, email and more that resulted in a strong e-commerce brand• Developed the Sales Plans for our Wholesale (B2B) Division• Launched and grew two brands positioned as premium lines (Stigan.com and Duralo.com) Combined for millions in revenue in 2015• Successfully created marketing plans for 3 distinct channels; Wholesale (B2B), e-commerce and Marketplaces (B2C) • Grew the company organically with no debt partners by focusing on high margin products, niche categories and solid cash flow• Successfully led a buyout transaction to a Private Equity firm in 2013 and subsequently worked with a Board of Directors • Developed and led a corporation of 150 employees that cohesively worked together to execute on my growth strategies Proven Skills • Technically savvy with experience in software, hardware, mechanical systems and more • Deep experience in Product Management including researching and introduction of new lines, customer feedback, product improvement and margin growth• Data focused with strong analytical skills and experience with tools including Tableau and Google Analytics to drive results
  • Buyautoparts.Com
    Co-Founder / Marketing Director
    Buyautoparts.Com Apr 2002 - Dec 2003
    San Diego, Ca
    Marketing Director for Meridian Auto Parts while we launched the ecommerce site. Meridiawn Auto Parts is a distributor of Auto Parts led by our flagship Ecommerce site www.BuyAutoParts.com. • Successfully launched the e-commerce division and grew B2C sales to a size bigger than wholesale by motivating and leading a diverse team of 35 in Internet Marketing, Sales and IT• Created the Digital Marketing Strategy that lead to over 40% Compounded Annual Growth Rate (CAGR) during this time period• Designed and led the e-commerce website including HTML coding, user experience (UX) and overall architecture
  • Etransys
    Co Founder /Marketing Director
    Etransys Oct 2000 - Jan 2002
    San Diego, Ca
    Start up e-commerce company in the logistics space. Company was sold to a major trucking company and moved to Chicago in 2002.

Dara Greaney Skills

Marketing Strategy Marketing Strategic Planning E Commerce Product Management Account Management Sales Sales Operations Management Competitive Analysis Online Advertising Online Marketing Leadership Marketing Communications Team Building Sales Management Business Development Strategy New Business Development Digital Marketing Start Ups Business Ethics Thought Leadership Ceos Critical Thinking Social Media Marketing B2b Product Marketing Advertising

Dara Greaney Education Details

Frequently Asked Questions about Dara Greaney

What is Dara Greaney's role at the current company?

Dara Greaney's current role is CEO at LED Light Expert.

What is Dara Greaney's email address?

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What is Dara Greaney's direct phone number?

Dara Greaney's direct phone number is +185858*****

What schools did Dara Greaney attend?

Dara Greaney attended San Diego State University-California State University, University Of San Diego.

What skills is Dara Greaney known for?

Dara Greaney has skills like Marketing Strategy, Marketing, Strategic Planning, E Commerce, Product Management, Account Management, Sales, Sales Operations, Management, Competitive Analysis, Online Advertising, Online Marketing.

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