Coordinating and streamlining marketing assets tocreate Brand PresenceWorking with a highly multi-functional team, includingwebsite and app developers, animators and designersIncreased Customer Reach by 25% using Google MyBusinessWebsite Content Management, Analysis andReportingManaging and Coordinating paid ad campaigns onGoogle, Facebook and Kijiji

Developing and executing strategic sales plansGrowing existing accountsIdentifying and developing new business opportunitiesEnsuring that all business development activities arecoordinated and executed in a timely mannerSocial Media content creation, virtual events &webcasts and working closely with the marketing teamCreating proposals and presentation materialManaging customer relationshipsCreating Business Development Supportive Materials,product training materials, and product instructionalmaterials

-• Developed and integrated 20+ digital marketing campaigns for attracting visitors and maintaining a steady footfall • Worked closely with external brand partners to capitalize from specialized campaigns and activities• Supervised the creation and deployment of Digital Assets of LuckyOne Mall including Social Media, Official Mall Website and the Mobile Application (iOS and Android)• Implemented, designed and executed four main seasonal campaigns, mega shopping festivals and events to accelerate footfall growth• Evaluated the competition and market conditions to ensure optimal brand positioning in relation to competition, market demographics, and merchandise mix• Implemented innovative ideas to ensure top of the mind brand recall • Worked closely with the digital and publication agencies to develop a yearly media plan and ensure timely and high-end implementation of all marketing communications• Managed and mentored a team of two consisting of an associate Graphics Designer and a social media executive who produced research/analytical reports on a regular and ad-hoc basis• Engaged with multiple mall tenant’s brand managers to understand specific briefs and campaign objectives• Translated broad objectives into targeted marketable action plans that include target audience, demographics, online and offline behavior of consumers focusing on a 10km radius of the Mall• Performance Analysis of Campaigns through social media monitoring techniques (Facebook and Google Analytics)• Built excellent relationships with internal stakeholders, clients, and external partners, improving the flow of communication and strengthening collaboration• Took on the additional responsibility of creating and presenting successful cross-functional campaigns with HR for the initiation and execution of strategic recruitment campaigns, career drives, and multiple employee engagement activities

• Supervised the creation and deployment of Digital Assets of LuckyOne Mall including Social Media, Official Mall Website and the Mobile Application (iOS and Android)• Created and Implemented multiple mall SOPs• Conducted Internationally acclaimed events and performances for the Mall's launch and first year anniversary celebrations• Coordinated with digital and media buying agencies on a regular basis for multiple projects• Prepared strategic digital marketing plans suggesting potential creative direction and execution roadmaps• Encouraged the participation of the creative team during the development of strategic direction• Presented multiple campaign-specific Digital as well as TTL marketing plans • Created monthly/ad-hoc digital performance reports based on analysis of data from Google Analytics and Facebook Insights Manager

Periodic rotations in multiple departments to gain exposure and understanding the fundamental mall operating procedures

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Conceptualizing, localizing and execution of Pakistan's first online medical and pharmaceutical hub Health.GSK Initiating E-detailing for health care professionals