Daraka Pimpasuraka Email & Phone Number

Bangkok, Th

*TrueID Digital Content Management, VOD Entertainment*- Led cross-functional to develop customer and engagement growth plan in segmented user including, develop and execute innovative strategy, increase MAU in Original content user port- Implemented content visibility and platform-media management from pre-launching, launching, ongoing and end stage of content in all of user multi-screen; app, web and TrueID TV box- Utilized data analytic to use for marketing automation and optimize TrueID Original content port- Delivered KPI achievement of viewership and MAU in all of TrueID original content port within campaign period- Led and executed the brief of creative works, to collaborate with in-house creative team- Led the strategy for establishing a comprehensive go-to-market plan for all TrueID platform across key consumer touchpoint, collaborating closely with the product owner to ensure seamless execution to create new library content shelf in order to convince use across multi-platform; app, web and TrueID TV box

*Subscription Video On Demand, TrueID+*- Create data-driven customer analytic models for telco user by using segmented personalized marketing automation to achieved KPI monthly and yearly subscription package- Launched monthly campaign to acquired new DCB user for monthly package- Maintained a large base of subscribers and continually growth new user to the platform by using business ecosystem- Led and executed the brief of creative works, to collaborate with in-house creative team

Bangkok Metropolitan Area, Thailand

*Digital Banking Product*- Led cross-function team to manage all aspects of digital marketing activities, such as marketing planning, business planning, content strategy and development, promotional campaign to boost up cross-selling product across variety of communication channels- Created data-driven customer analytic models for mobile app by using customer data platform and marketing automation technologies - Optimized ad copy, resulting in a higher quality score and a lower CPI by using Google UAC, Facebook app install media- Led and managed cross - functional team to setting up tracking path such as Facebook SDK and Appsflyer for app- Led and executed the brief of creative works, production process, media plans with agencies and partners to enhance brand equity

Thailand

- Spearhead brand and digital marketing campaigns to accelerate awareness, acquisition for Dtac business- Responsible in plan to deliver profitable result, and ensure A&P is effectively spent- Develop winning brand, content and communication strategies across all channels for awareness, consideration, and conversion of dtac e-commerce platform- Ensure all the implemented effectively according to marketing direction and brand purpose- Collaborate with external partners/agencies for a strong synergy between product and communication

Bangkok Metropolitan Area, Thailand

*Media Planning : Handle FMCG client [Coffee RTD] & Movie Studio*- Analyzed consumer & identified target to improving customer experience with brand and driving brand-love long term- Delivered media tactic to achieve lowest acquisition cost per head by 360 planning system- Synergized regional plan to deliver media strategies and activation plan to ensuring client's brand performance- Used in-depth media tools to analyzing data of campaign results for next. i.e. Nielsen tools, FB, Google tools

A Group M Company, Wpp Thailand

A Group M Company, Wpp Thailand

*Media Planning : Handled QSR, Ice cream & FMCG client*- Delivered market trends & data to discovered business value, brand platform, brand activators & brand integration- Proposed the most appropriate types of media to use both offline and online media, including control GRPs & CPRP for TV plan- Led-cross functional team which are programmatic, offline media buyer, online media buyer to developed efficient media plan- Collaborated with the creative agency to Develop 360 degree IMC plan and execution on campaign launches- Summarized monthly media movements for both client and competitors

Ogilvy Thailand

*Account Management*- Briefing digestion : Creative brief & Media brief- Conducted brainstorm session and meeting to discuss the campaign- Monitored & analyzed competitive review- Implemented production process & censorship

Ogilvy Thailand

Bangkok Metropolitan Area, Thailand

Organized Junior Marketing Association of Thailand’s events and projects such as Marketing Seminar

Oishi Beverage

Planned and executed Marketing communication for Beverage’s brand, such as Oishi Green tea, Amino OK and new product

A Group M Company