Daraka Pimpasuraka Email & Phone Number

Bangkok, TH

*TrueID Digital Content Management, VOD Entertainment*- Led cross-functional to develop customer and engagement growth plan in segmented user including, develop and execute innovative strategy, increase MAU in Original content user port- Implemented content visibility and platform-media management from pre-launching, launching, ongoing and end stage of.

*Subscription Video On Demand, TrueID+*- Create data-driven customer analytic models for telco user by using segmented personalized marketing automation to achieved KPI monthly and yearly subscription package- Launched monthly campaign to acquired new DCB user for monthly package- Maintained a large base of subscribers and continually growth new user to.

Bangkok Metropolitan Area, Thailand

*Digital Banking Product*- Led cross-function team to manage all aspects of digital marketing activities, such as marketing planning, business planning, content strategy and development, promotional campaign to boost up cross-selling product across variety of communication channels- Created data-driven customer analytic models for mobile app by using.

Thailand

- Spearhead brand and digital marketing campaigns to accelerate awareness, acquisition for Dtac business- Responsible in plan to deliver profitable result, and ensure A&P is effectively spent- Develop winning brand, content and communication strategies across all channels for awareness, consideration, and conversion of dtac e-commerce platform- Ensure all.

Bangkok Metropolitan Area, Thailand

*Media Planning: Handle FMCG client [Coffee RTD] & Movie Studio*- Analyzed consumer & identified target to improving customer experience with brand and driving brand-love long term- Delivered media tactic to achieve lowest acquisition cost per head by 360 planning system- Synergized regional plan to deliver media strategies and activation plan to ensuring.

A Group M Company, WPP Thailand

A Group M Company, WPP Thailand

*Media Planning: Handled QSR, Ice cream & FMCG client*- Delivered market trends & data to discovered business value, brand platform, brand activators & brand integration- Proposed the most appropriate types of media to use both offline and online media, including control GRPs & CPRP for TV plan- Led-cross functional team which are programmatic, offline.

Ogilvy Thailand

*Account Management*- Briefing digestion: Creative brief & Media brief- Conducted brainstorm session and meeting to discuss the campaign- Monitored & analyzed competitive review- Implemented production process & censorship

Ogilvy Thailand

Bangkok Metropolitan Area, Thailand

Organized Junior Marketing Association of Thailand’s events and projects such as Marketing Seminar

Oishi Beverage

Planned and executed Marketing communication for Beverage’s brand, such as Oishi Green tea, Amino OK and new product

A Group M Company