Dara Malone, Mba Email & Phone Number

Ridgefield Park, Nj, Us

Roanoke, In, Us

Basking Ridge, Nj, Us

Led and prioritized new product, pricing and promotion campaigns and launches by creating and managing effective teams consisting of cross-functional and multiple sales channel representation to produce key metrics. • Implemented urgent market segment promotion in less than 10 days at request of senior leadership that led to 35% increase take rate and nationwide roll-out.• Directed launch of new pricing including positioning, overcoming objections, channel execution, training, merchandising, media, internal and external communication, sales operations, finance, reporting, competitive insight and legal review. Led to 65% take rate within 30 days.• Led launch of application to assist visually-impaired in communications and obtaining valuable tools to improve people’s lives. Patients reported that it improved their quality of life by 99%.• Developed marketing program to drive adoption of Verizon SureResponse emergency medical alert system that worked as a solution to meet customer needs.

Basking Ridge, Nj, Us

Managed multiple technical consumer and business products through their product life cycles and developed differentiators in the marketplace based on interaction with customers.• Introduced technical Enterprise Messaging product and developed innovative tools and resources that achieved 130% of plan in first 6 months• Interacted with government and health/social service agencies to implement 211 technical solutions and economic value propositions.

Basking Ridge, Nj, Us

Executed and/or refined product enhancements, procedures and marketing to increase the prepay product/feature take rate, revenue and retention. • Developed and rolled-out product training, competitive analysis and sales tools to introduce product that solved for lost sales. Initial 30% lift in gross adds.• Created promotion that solved for 45% lift in sales in newly competitive market.

Basking Ridge, Nj, Us

Managed DSL fully integrated advertising campaigns while overseeing high quality/high volume media including the development of direct mail, TV, radio, print, email, and outdoor while budget tracking. Led cross-functional teams to strategically focus on market opportunities and develop aggressive programs.• Recognized as Excellence Award Winner for achieving 1.4M sales, surpassing sales objective by 47% through executing market trials enabling better understanding of response levers.• Created immediate competitive program to address crucial market changes by responding within 7 days, resulting in a 275% improved response rate and 30% decrease in churn.• Spearheaded digital and offline strategic marketing plan with Microsoft. Achieved record-breaking results with 3 times as many responses.

Mba, Master Of Business Administration

Bachelor Of Science (B.S.)