Bali, Indonesia based with over 5 years of working experience in the international high-end fashion industry.Through her accumulated experience working in the fashion industry, Dara has developed an in-depth knowledge and skills in retail industry: such as supply chain management, sales, people management, fashion manufacturing, inventory management, distribution (import/ export), customer experience & relationship management, accounting, styling, visual merchandising aspects, etc. Currently, she's having a spotlight to contribute herself in developing sustainable fashion business strategy.
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General ManagerPt Erika Pena BoutiqueBali, Indonesia -
Client ManagerS&F Garment Manufacturing Nov 2022 - PresentBali, IndonesiaAustralian-owned ethical garment production factory• Develop and execute best practice in garment manufacturing and client management systems• Obtain/ revise account information and ensure project execution as requires by leading across client and floor team• Managing design, marketing, and account managers team to utilize and deliver clients’ projects in innovative ways• Offering advice and dealing with client requests/ troubleshooting problems• Overseeing products quality control spot check• Providing and report support to Operation Man of the business• Responsible for lookbook and editorials shoot of new collection or marketing kit -
Office ManagerErika Pena Designs Llc Jan 2021 - Nov 2022Bali, Indonesia• Responsible for all office administration, people management, and housekeeping, to ensure a smooth operation• Providing and report support to Directors of the business• Managing to distribute B2C and B2B orders on time to high-profile clients such as Bergdorf Goodman, Selfridges, Anthropologie, Free People, Ritz Carlton Reserve, Bloomingdales, etc.• Managing production timeline and quallity control• Discussing new collection designs with board member• System liaison with Accounts Dept (supplier invoices and office expenses)• Recruiting, training, supervising, and appraising staff• Overseeing pricing and stock control of best-selling merchandise in boutiques and e-commerce• Providing a positive external impression and relationship at all timesHighlights : Leading and training a fashion retail team with over 20 people in multiple departments.Achievements : Achieved great success in implementing office procedures and regulations -
Personal AssistantErika Pena Designs Llc May 2019 - Dec 2020Bali, Indonesia• Creating social contents for e-commerce and boutiques• Analyzing customers personality and activity of conversions in boutiques and e-commerce• Responsible for sourcing fabric/ materials and new collection sampling/ production• Identifying/ meeting suitable suppliers or manufacturers and negotiating prices, quantities, or delivery time-scales• Responsible for lookbook and editorials shoot of new collection or marketing kit • Responsible to create SKU for merchandise• Researching and setting up POS and e-commerce systemHighlights : Managing diary and travel management for a company CEO and team.Achievements :- Achieved good sales and styling service to customers in boutiques- Succeed in maintaining good relationships with fashion designers, clients, customers, and suppliers. -
Virtual AssistantErika Pena Designs Llc Nov 2018 - Apr 2019Bali, Indonesia -
Guest LecturerInstitut Seni Indonesia Denpasar Sep 2022 - Oct 2022Bali, Indonesia• Design, plan, and implement effective/ inclusive teaching arrangements of learning activities.• Teach across a range of courses or within a subject area using appropriate teaching, learning support and assessment methods.• Assess the work and progress of students and provide them with constructive feedback.Highlights : Engaging in professional development in relation to teaching, learning and assessment, including the use of an informed approach, which outcomes of research.Achievements : Achieved to develop ideas for improving the learning environment, teaching, assessment, and feedback methods -
Freelance MarketingPekerja Lepas Jun 2021 - Oct 2021Bali, Indonesia• Developing strategies and tactics to gain brand awareness and drive qualified traffic to be engaged• Experimenting with a variety of content creation, content curation, event management, publicity, social media, sentiment analysis, and performance analysis• Prepare and monitor the marketing budget monthly and allocate funds wisely• Analyze consumer behavior and adjust advertising campaigns accordinglyHighlights : Working for clients: Basil Kitchen, Bear Brand, and Mighty Monkey
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Assistant Designer InternErika Pena Designs Llc Jun 2018 - Aug 2018Bali, Indonesia -
English TutorTelkom University Jan 2016 - May 2018Bandung, West Java, Indonesia• Assisting students with grammar, vocabulary, reading comprehension and writing. This may be done in a one-on-one or group setting• Ensuring that examinations are conducted according to the current JCQ instructions for international students -
Assistant Fashion StylistAneka Yess! Magazine Feb 2013 - May 2013Jakarta, Indonesia• Assisting in making editorials shoot concept monthly• Responsible for photoshoot sample loans from fashion designers, fashion brands, and boutiques• Attending and reporting high-end fashion shows
Dara Murtiani Education Details
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Craft, Textile, And Fashion -
Smkn 7 JakartaMultimedia
Frequently Asked Questions about Dara Murtiani
What company does Dara Murtiani work for?
Dara Murtiani works for Pt Erika Pena Boutique
What is Dara Murtiani's role at the current company?
Dara Murtiani's current role is General Manager.
What schools did Dara Murtiani attend?
Dara Murtiani attended Telkom University, Smkn 7 Jakarta.
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