Dara M Wilson Email & Phone Number

Many women and nonbinary folks in corporate struggle to be recognized and compensated as respected authorities in their field. I specialize in helping them recover from toxicity, rebuild their confidence, and channel their agency into their true purpose, so that they can build a clear path to a career and life they crave. Through 1:1 coaching, group coaching, live courses and workshops, I help them get the credit, money and power they’ve earned so they can land a fulfilling, values–aligned career they actually want.

Oakland, California, United States

A financial wellness B2B2C SaaS employee benefit dedicated to ending the paycheck to paycheck cycle in America* Identified critical business gaps and conceived, then built from scratch, best-in-class User and Product marketing teams to fill it, serving as their Manager* Doubled growth y/y at our biggest customer (Walmart), where our penetration had been considered fully saturated.* Improved customer lifetime value without compromising user financial health by defining, visualizing, and acting against our full user lifecycle* Elevated team productivity and morale, by driving alignment and strategic focus among the team of product, growth, lifecycle, and demand generation marketers I managed.* Fostered a culture of organizational transparency and reduced siloed work by facilitating bi-weekly cross-functional leadership meetings, aimed at improving communication and management skills while leveraging our collective expertise.

Oakland

Oakland, Ca

Palo Alto, California

* Transformed brand legitimacy among tentpole potential customers by revitalizing the One Concern brand with a major redesign, including a new brand book* Achieved a 35% y/y improvement across multiple KPIs, including organic entry and time on site, through a website overhaul for which I led strategy and execution* Expanded organic reach and engagement across all digital channels by implementing the company's first digital and content strategies

* Boosted upsell rate by 80% y/y and streamlined Fiber customer lifecycle marketing through an end-to-end vision and cohesive communications strategy, including direct mail, email, and local events* Increased new product take rate by 15% by leading the six-month rollout of Fiber 100 through a multi-channel, multi-audience campaign

* Generated a 1,000% increase in revenue over 18 months by devising and implementing a scalable global merchandising strategy for the launch of hardware to Google Play* Increased customer acquisition rate by 15% quarter over quarter by project managing the launch and optimization of new products and merchandising promotions for all new Google hardware SKUs* Enhanced brand credibility as the content expert and spokesperson in various online video promotions

* Increased revenue by an average of 250% y/y by managing full P&L for 20 specialized storefronts* Identified, sized, and successfully launched 2 new markets (Outdoor Gear, Christmas Trees) from scratch* As Growth Acquisition Manager for New Vendors, supervised and trained a team to optimize new outreach channels, accelerating vendor sign-ups and increasing revenue* Boosted customer conversion rates by optimizing product web pages that leveraged hyper-targeted customer personas

Bachelor Of Arts (B.A.), Psychology, Visual & Environmental Studies

Activities and Societies: Association of Black Harvard Women (ABHW), Black Students Association (BSA), KeyChange A Cappella Group, Harvard.

Education record

The Google Marketing Academy is a 2-quarter long, masters-level marketing program established by Google in conjunction with The Wharton.