Daran Herrman Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Real Market connects home buyers and sellers with top real estate agents through instant video and chat, making the process faster, more transparent, and personalized—all at no cost to the consumer.Key Responsibilities & Achievements: - Co-founded Real Market, driving the vision and strategic direction of the company. - Launched targeted ad campaigns that expanded customer reach beyond the initial network, quickly achieving $1.5 million in volume. - Developed iOS and Android native apps and a web platform that connects home buyers, sellers, and agents directly. - Onboarded and trained 15 top real estate agents in Central Texas as the initial test market.Recruited and partnered with a technical co-founder through the Y Combinator network. - Fostered strategic partnerships with industry stakeholders to enhance platform credibility and market penetration. - Implemented innovative solutions such as a matching customers to agents using an algorithm based on user needs and DISC personality type.

Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business owners to pursue their passions, grow their organizations and build their empire. Guests are interesting people doing interesting things and range from founders, to musicians, to film directors.

Austin, Texas Area

Goboto is a full-service marketing company serving over 100 clients worldwide, ranging from a private equity company including their portfolio companies with $3 billion under management to nonprofits that provide life-saving heart surgery.Key Responsibilities & Achievements - Founded and led Goboto, overseeing all aspects of the business. - Scaled a client’s online sales from $0 to over $2 million per month by developing an advanced eCommerce backend system, a robust online store, and near real-time integration with channel partners. - Built a global team, reaching over 100 members at its peak, leveraging a 24-hour work cycle across various time zones to maximize operational efficiency. - Partnered with private equity firms and acquisition companies to turnaround newly acquired businesses. Led efforts to overhaul digital assets, implement comprehensive paid and organic lead generation strategies, and streamline backend inefficiencies. - Built and nurtured relationships with high-profile clients, with the average MRR client staying with Goboto for over 3.5 years.

Austin, Texas Area

ColoredLion.com specializes in telling vibrant, powerful and interesting stories with a camera, website, online store, email and social media for top brands and bands including:Nike, Formula1, MotoGP, YPO, BCRC, CATRAC, Lilla Lane, DANA, SXSW, MRI, The Color Run, HireBetter, 5Fitness, Formutech Nutrition, Turnpike Troubadours, Jason Boland & the Stragglers, Sean McConnell, Bri Bagwell, Panic at the Disco, Ghostland Observatory, Glen Hansard, Enrique Iglesias, Nelly, Flo Rida, Niel Nasset

Austin, Texas Area

Key Responsibilities & Achievements: - Grew online sales 66x during tenure, transforming the business into a leading revenue driver within the organization. - Planned and executed the overall eCommerce strategy for Arrow Value Recovery in North America. - Led and mentored both on-site and off-site eCommerce teams, fostering a high-performance culture focused on conversion and sales growth. - Designed and implemented an automated repricing solution, optimizing competitive positioning based on inventory age, specifications, and market factors. - Acquired the entire six-figure marketing budget from Microsoft Development Funds, ensuring sustained funding and support for eCommerce initiatives. A program Microsoft then replicated with other partners. - Managed key third-party relationships and collaborated with external developers to execute strategic initiatives and maintain budget alignment. - Integrated operations of five acquired entities into a unified eCommerce platform.

Key Responsibilities & Achievements: - Grew online sales from $15,000 per month to over $1,000,000 per month. - Managed eCommerce, Marketing, Customer Service, and Pricing departments, overseeing the digital transformation of the company’s customer experience and marketing strategies. - Developed and executed marketing initiatives across all channels, supporting awareness, customer acquisition, retention, and revenue growth through digital advertising, email marketing, social media, and mobile marketing. - Led the redesign of TechTurn’s eCommerce strategy, including both backend and front-end infrastructure, optimizing site navigation, product pages, and overall functionality based on analytics and best practices. - Created an automated inventory management system, integrating Microsoft Dynamics ERP with Magento eCommerce for real-time inventory control and availability, enhancing operational efficiency. - Responsible for digital marketing budgets, strategic spend, and ROI management, aligning digital efforts with broader business goals and offline marketing tactics for cross-channel success. - Instrumental in positioning TechTurn as the world’s first Microsoft Authorized Refurbisher and the first R2 Certified Electronics Recycler, leading to its acquisition by Arrow Electronics in 2012. - Played a critical role and heavily involved with the acquisition to Arrow Electronics.

- Developed, implemented & continually measured a new marketing strategy- Designed, implemented & maintained online eCommerce store- Assisted customers with high end jewelry & diamond purchases- Purchased & managed inventory- Performed jewelry appraisals for insurance purposes- Trained & managed employees on customer service & retail sales- Designed company logo & graphics for print ads & Internet site- Oversaw the relocation of the company to larger location- First year of taking over sales & marketing equated to a 38% increase in sales & 34% increase in gross profit.