Darby Moraitakis Email & Phone Number

Bolingbrook, Illinois, United States

Lead marketing and product management activities in support of Gerflor USA and other related brands within the U.S. while supporting efforts internationally, with the objective of achieving defined sales and profit targets.Work with Sales Directors to develop and grow the business under the assigned brand, creating andexecuting an annual marketing and digital category, competitive environments, and annually contributing to updates/changes within business strategy.

Dalton, Georgia, United States

As the Segment Marketing Manager, I am responsible for the creation, development and reporting of segment and product marketing launch campaigns that drive conversion and increase revenue within the segment. Focusing on Healthcare, Senior Living, Workplace, Retail and their sub segments. • Develop strategic, measurable marketing initiatives and campaigns based upon business goals and objectives, marketing priorities, market trends and specific account targets.• Work with Commercial Product Development and Product Management teams to determine needs for product launches, review product pipeline, and provide updates on launch status.• Manage the execution of initiatives within the marketing plan with cross-functional teams. • Execute initiatives utilizing various marketing channels and platforms (e.g., direct mail, print, photography, events, social and digital).• Lead creative development of marketing campaigns, including product launch collateral and sales tools. • Ensure marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all media. • Perform competitive and internal marketing analysis to ensure plans are relevant, updated and effective. • Develop defined processes and tools for ROI measurement, lead management and follow-up.• Collaborate with appropriate technical, legal and other relevant resources to ensure accurate information is approved and presented in accordance with corporate, federal and/or legal guidelines.• Reviewing vendor quotes and entering purchase orders for vendors, and approving project invoices in SAP.• Track and report budget and invoices related to marketing campaigns.

Calhoun, Georgia, United States

Aftermarket Program Manager is the point person within Racemark for GGBailey. Managed the eCommerce business and was responsible for ensuring customer satisfaction, on-time delivery, profitability, and maintaining quality standards. I was responsible for all communications regarding the GGBAILEY brand. Managed the entire lifecycle of the program from sales acquisition until order fulfillment. Worked extensively with the Executive Team to define strategy, goals, and metrics for success for the Aftermarket program.

Dalton, Georgia, United States

Overall responsibility for coordinating all onsite operations to ensure a high standard of program and operational excellence for the JA Discovery Center of Greater Dalton to deepen the JA experience and strengthen the JA brand. The JA Discovery Center in Greater Dalton is a 15,00sq. ft. facility that serves 13,500 local middle school students annually from more than nine school districts with authentic, relevant and experiential financial capability programs that combine in-class curriculum with a capstone simulation. In addition, the JA Discovery Center of Greater Dalton serves as a hub of frequent business and community events in connection with the 200+ corporate partners involved in the initiative statewide.· Hire, train, manage and develop staff in alignment with organizational values and competencies, including staff scheduling to ensure facility coverage.· Maximize capacity and utilization of facility considering all relevant operational inputs (e.g. calendar, staffing, technology, maintenance, etc.).· Manage purchasing and influence decisions for key budget lines while monitoring overall budget for facility.· Deliver a best-in-class experience for every student, volunteer, educator and guest that visits the JA Discovery Center.· Activate and steward partner brands within the JA Discovery Center to provide a strong return on investment.

Dalton Ga

Responsible for the strategic direction and overall marketing activities for Pharr, including its five business units: Pharr Yarns, Phenix Flooring, Pharr HP, Belmont Land & Investment and Strand Hospitality Services. Ensure the successful execution of the organizations marketing strategies and plan. Oversee all marketing communications including branding, public relations, advertising, trade shows, collateral material, digital marketing (website development & content, e-campaigns, social media). Drive the strategic development and execution of new brands and product launches to maximize new product offerings. Phenix Flooring was a division of Pharr until Jan 2020.Served on Volunteer Cabinet Committee with United Way of Northwest GA.Built and executed retail sales incentive program.Event planning. Served as a panel guest for webinar "Next Generation Incentives."

Dalton Ga

Marketing/brand strategy for all Pharr companies, including Phenix Flooring. Manage all messaging & content creation behind product launches, websites, sales campaigns, and other marketing-driven initiatives adhering to brand standards to ensure consistency. Major events & Tradeshows. PR and social media programs to drive brand awareness. Advertising. Web updates related to new products & current programs. Digital campaigns including emails, online tools, dealer locator, and other dealer programs.Seasonal sales promotions for retail sales channel. Sales tools & sales training for new products, programs & tools.Marketing collateral for all Pharr companies.Internal communications for Pharr companies including the creation of intranet & maintaining newsletter. Manage database of all online and offline marketing materials and content.Manage production of promotional merchandise and the creation of a new online store.www.PharrUSA.com

Sugar Valley, Ga

Marketing Communication Specialist for the Mohawk Home division of Mohawk Industries. Member of a small team who worked to develop and implement new e-Commerce division forMohawk Home. Created and implemented Social Media strategies for Mohawk Home brand and manage all Social Media outlets, which include Facebook, Twitter, Instagram, Pinterest, Houzz, HomeTalk, and YouTube. Contributed toward and worked to implement www.MohawkHomescapes.com, a lifestyle blog powered by Mohawk Home.Pioneer and master user of HubSpot for Mohawk Home, an inbound marketing software, and Curalate, social insight software for Pinterest and Instagram.Manage database for Mohawk Home products featured on MohawkHome.com.Manage Mohawk Home's Blogger Promotion Program.Manage and coordinate all of Mohawk Home's consumer calls and claims.Travel to major rug markets to provide assistance to sales team and provide support for Karastan Rug marketing brick and mortar stores as well as .com outlets.Directed and coordinated marketing activities and policies to promote products and services.Coordinated and participated in promotional activities and trade shows.Collaborated with developers, advertisers, and production managers to market products and services.Pinterest loved Mohawk Home's Gifts for the Kitchenista board they featured it on their featured Holiday Gifts page! Check out your board here: https://www.pinterest.com/business/en-us/gifts/Best of Houzz 2015 and 2016!! Mohawk Home in the Customer Service category.(http://www.houzz.com/pro/mohawk_home) to see it.

Dalton Ga

Network with other departments such as Building of Materials and Product Development to get new products launched.Work with various outside vendors for print jobs on photography, brochures, sample boards and sample folders.Work with outside vendors to maintain and manage company store – logo merchandise.Work with photography studios to get products photographed.Help maintain and development different websites and databases.Follow through, expedite, and finish projects started by the Director of Karastan Marketing.Manage Digital Asset Management Library through program – ClearStory.Manage and coordinate Karastan Certified Installation Clinics nationwide.

Dalton Ga

Maintain, post new information, and administer passwords for dealer website www.mohawk-today.com using Vignette version 7 Assist with selling and maintaining Consumer Finance ProgramCreate multiple reports by accessing DI WebDiver

Calhoun Ga

Assist customers with placing orders and verify order status using AS/400 systemSpecial projects for Management (compiling data and charts using AS400 and Excel)Backup for Employee Sales – Order for Mohawk Team Members, clear pricing, address payment, and handle claims when necessary.Backup for Replacement Specialist – Handle 2nd and/or 3rd replacement orders for carpet or hard surface; work with Quality control, lab testing, and with warehouses for color match.Selected (through high performance) to attend several Mohawk Color Center Conventions in various locations throughout the US (entered orders into the AS400 on sight)

Bachelor Of Science, Business Administration: Business Management

Associate Of Applied Science In Business, Business