Darby Williams Email & Phone Number

• Helps Companies Maximize New Product Success
• Develops buyer insights that reveal critical buyer challenges
• Tests product concepts before building the product
• Positions the product to stand out in the buyer’s mind
• Builds sales tools that jumpstart sales success after launch
• Creates leveraged go-to-market strategies and launches product

San Francisco, California, US

• Fond (previously known as AnyPerk) is a perks and rewards platform used by over 1,000 companies across the U.S. From startups competing for top talent to Fortune 500 companies strengthening their employer brands.
• Responsible for all aspects of product marketing, including market intelligence, product positioning, product launches and sales enablement.
• Fond is at the forefront of defining how organizations excite their employees to go above and beyond.

Dublin, California, US

Leader in Talent Management Solutions. Saba delivers a cloud-based Intelligent Talent Management Suite used by leading organizations worldwide to hire, develop, engage and inspire their people. Responsible for product marketing for the full Talent Management Suite and platform. Including Intelligent Talent Management, using predictive analytics and machine.

San Francisco, CA, US

• Cloud computing company providing social marketing solutions to Ecommerce companies that maximize referral traffic and site conversion through high-velocity social sharing and curation.
• Responsible for all aspects of marketing, product marketing and content marketing.
• Publicly launched company with analysts, press and influential bloggers resulting in widespread coverage and strong reception with trade and business press.
• Drove content marketing, including 1st "Social Impact" eBook on influence and impact of Social Sharing on consumer purchase.

Chicago, IL, US

• SaaS company providing social commerce solutions that utilize user-generated content and social media to drive sales and word-of-mouth for online retailers and brands. Responsible for marketing and product marketing.
• Drove positioning/messaging, product marketing, sales enablement materials and tools, lead generation, PR, blogger and analyst relations.
• Helped grow customer base from 10 to over 800 companies, including Staples, REI, drugstore.com, Toys“R”Us and Brookstone.
• Drove value-based selling with ROI-based case studies that rigorously proved conversion uplift of 26% - 75% and traffic uplift of 33% - 49%.
• Drove extensive press coverage, producing over 150 trade and business articles in one year, including 2 high-profile Wall Street Journal articles.For 2 years, also responsible for product roadmap
• Defined and launched industry-leading features, including segment-based Product Reviews, Review Snapshot and Review Face-off.

US

• Cloud computing company providing guided selling solutions that drive higher conversion and AOV, on the web, kiosks and mobile devices in stores, for major retailers such as Target, Staples and OfficeMax.
• Re-aligned product direction and led the development and deployment of new in-store solution that delivered $90 million in sales uplift and $30 million in margin uplift for initial customer.
• Launched major new product line targeted at largest retail segment, with significant ROI, press recognition and consumer and retailer interest.
• Created deep Guided Selling partnerships with IBM and Symbol for joint marketing and sales in the retail industry.

• Created a new product category - ready-to-cook meal kits - freshly prepped ingredients delivered ready to cook and serve in 15-30 minutes. (Predecessor to Blue Apron)
• Launched same-day service in S.F. Bay Area and overnight service around the U. S., acquiring 10,000 customers in nine months with an average customer acquisition cost of $60 and an estimated lifetime value of $165.
• Customer expectations met or exceeded with 98% of CookExpress customers. 99.5% of customers actively referred CookExpress to their friends.
• Broad and consistently positive press coverage in Bay Area and nationally (CBS Morning News, CNN, CNET, TV.COM, ABC Radio, Washington Post, SF Chronicle...)
• Forged partnerships with HomeGrocer.com, GO.com, Food.com, Kozmo.com, Omaha Steaks, Send.com, CitySearch, and Sparks.com.

Redmond, Washington, US

• Head of marketing for the Multimedia Systems Group, leading the development of the Windows Multimedia standard, also known as Multimedia PC (or MPC).
• Responsible for marketing, product marketing, product management and business development, leading the development and adoption of mass multimedia computing. Formed marketing alliance with 11 hardware manufacturers to.
• Became Microsoft’s Ambassador to Silicon Valley, responsible for alliances with major software companies, evangelism to the software community and relationships with the venture community.
• Led Windows 95 software evangelism, creating unprecedented support for new operating system at launch.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (B.A.), Economics