Darcé Gray Email & Phone Number

Canada

• Provides Change Management, Communications and Marketing expertise to public and privately-held companies.
• Performs stakeholder impact analyses for key client initiatives.
• Develops communications plans and written materials including business cases, executive presentations, marketing collateral, and website content.
• Leads marketing and promotional activities such as product launches, loyalty programs, and information sessions.
• Performs market research and writes marketing reports.

Toronto, Ontario, CA

New Westminster, BC, CA

CA

CA

Vancouver, British Columbia, CA

- Change Lead on a national Ivalua implementation at Parkland- Change Lead on an international Coupa implementation at Canfor

CA

Vancouver, British Columbia, CA

Vancouver, British Columbia, CA

CA

Vancouver, BC, CA

Change Management Lead on the PACE project.

Vancouver, BC, CA

• Responsible for development and execution of change management strategy and plan.
• Developed communications plan; created and disseminated all written communications for the Resource Management Program.
• Developed training strategy, plan, and all training materials.
• Led stakeholder engagement activities such as Focus Groups, Information Sessions, Business Readiness Assessments.

Vancouver, British Columbia, CA

• Developed training strategy and planned for various initiatives on the SMI project.
• Responsible for provincial training sessions and managing a team of administrators to organize logistics.
• Collected feedback and reports on success measures of training sessions.
• Created training materials for initiatives such as reporting tools and SMI network equipment installations.

Vancouver, British Columbia, CA

• Provided Communications and Change Management advisory support to the Customer Connect and Engineering & Design teams.
• Responsible for Communications strategy, written communication vehicles and presentation documents creation.
• Developed detailed communications messaging for impacted stakeholders and helped facilitate stakeholder engagement activities.
• Identified and prioritized risks and issues for key stakeholders and developed mitigation plans

Vancouver, British Columbia, CA

• Provided project management expertise within the Transformation project
• Coordinated with the project teams and team leads to ensure delivery of the stated project goals and objectives against the established measurement criteria
• Acted as the point person for project delivery and project communications
• Performed the daily management of project plan and resources for assigned projects
• Disseminated project information, such as status, issues and results as appropriate
• Assisted in preparing materials and communications for executive team meetings

Vancouver, BC, CA

• Planned and executed marketing campaigns and activities to support national sales team.
• Responsible for all internal and external communications online and in print and developed marketing collateral for Product and Distributor representatives.
• Responsible for advertising and branding initiatives; coordinated national and international ad campaigns.
• Tracked and measured ROI on marketing activities using Maximizer CRM.
• Executed three product launches in Canadian and EU markets.
• Facilitated research-sharing forums and company seminars with Key Opinion Leaders.

• Responsible for all marketing and communications materials for the Fine Wine portfolio.
• Managed participation of over 20 suppliers at 2005 and 2006 Vancouver International Wine Festivals.
• Organized and emceed 2006 VIWF launch in French at winery luncheon for wine dignitaries and local media.
• Managed brand budgets, tracked A&P expenditures, and provided marketing support to Duty Free brands.

CA

• Responsible for website content and communications materials.
• Organized and managed over 25 Canadian and US tradeshows.
• Conducted market research interviews with US clients and prospects to gather competitive intelligence and identified strengths, weaknesses and opportunities in recreation software industry.
• Secured conference speaking engagements and article submissions to industry publications.

Victoria, British Columbia, CA

• Taught Business English and university-level writing to adults from diverse backgrounds and proficiency levels.
• Conducted TOEFL and TESL assessments.
• Developed curriculum content for nine proficiency levels.

• Conducted Business English and cultural awareness seminars for Mitsubishi Engineers.
• Planned lessons, developed course content and tested language ability.

Graduate Business Management Diploma, Marketing, Finance, Economics, Accounting, Hr, Statistics

Ba With Academic Distinction, English, Minor In Film Studies