Darce C. Johnson Email & Phone Number

Lewiston, Idaho, United States

Lewiston, Idaho, United States

Lewiston, Idaho, United States

Boise Metropolitan Area

• Increased revenue for the company’s largest advertising promotion by 26% YoY in 2022—on top of the previous year’s increase of 49% YoY
• Established a new line of digital business that was scaled on a company-wide basis, resulting in the generation of $400,000 of new revenue in the first year alone
• Created a series of new regional digital fulfillment roles that have resulted in increased sales time for reps and subsequent related increases in revenue
• Acted as liaison between third-party platform teams and internal digital ad operations teams, helping create increased efficiencies across all key metrics and ultimately, the attainment of higher renewal rates

Boise, Idaho, United States

• Consulted with SMB clients to gather project requirements and establish project scope
• Developed and published community promotions on behalf of clients, transforming requirements into sleek, aesthetic deliverables
• Curated engaging, informative content in alignment with client vision to incorporate into promotions
• Compiled and presented ongoing and post-promotion data and reports to provide performance insights to clients (multiple data-backed client-redacted examples available on request)
• Contributed and discussed digital tools, resources, talking points, trends, and best practices during weekly team meetings and during informal weekly 1:1 discussions
• Assessed client campaign performance to drive ongoing optimization, ensure advancement of KPIs, and consolidate conversion costs

Greater Boise

• Established and expanded a digital client base from the ground-up to generate additional revenue covering losses in print media revenue
• Achieved and exceeded digital media sales goals for 2021
• Formulated a strategic digital revenue plan to monetize company sites and leverage first-party data
• Oversaw the execution of initial digital revenue plan phases and supported continuous plan management
• Informed and educated sales team members about digital media and company resources
• Created and distributed presentation templates and sales flyers for the company’s digital suite of services

Boise, Idaho Area

• Researched the competitive landscape to compare performance data against key market players
• Summarized research and data analysis findings into cross-product and cross-team reports to effectively position products, establish pricing, and drive revenue
• Coached teams on current promotions and specific profit drivers to increase client ROI
• Aligned objectives and bridged communications among team representatives to drive project goals and team accountability
• Organized meetings to provide progress updates and delegate responsibilities
• Defined strategy at tactical levels using Adobe Analytics and heat mapping tools throughout data analysis

Greater Seattle Area

• Offered marketing guidance and services to clients as a partner in a digital media consulting firm
• Advised clients on product or brand position(s), paid and earned content, and social media strategy
• Transformed client requirements into targeted marketing campaigns, creating and distributing engaging, informative content
• Conducted data analyses to examine conversion data using Adobe Analytics, leveraging insights to consolidate costs and drive KPIs
• Amplified eCommerce client ROI through design and re-design recommendations, robust inventory management tools, data analysis, and specific product lead generation campaigns
• Compiled, analyzed, and presented insights from 100% of cross-platform client data

Seattle, WA

Built, optimized, and reported on large PPC initiatives on behalf of two Microsoft business groups. Totib Technologies brought strong resources and tools to these digital marketing engagements and success was considerable and well-documented.

Chesterfield, MO

MMI is the largest independent media audit firm in the U.S. MMI offers a full forensic-style analysis of 100% of buy data in addition to full-scale analysis of research, tools, plan, optimize, web analytics, KPIs, reporting and more. Digital audit clients included many household names, none of which can be disclosed.