Darce C. Johnson Email and Phone Number
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Digital sales/marketing champion with demonstrated success leading teams in driving breakthrough revenue growth, market share, and customer retention for technology organizations -- with specific expertise in the areas of digital media, e-commerce, and digital marketing/advertising.Highlighted qualifications include:► In-depth grasp of the modern digital ecosystem that spans multiple professional certifications and extensive hands-on expertise leading market research, strategy, SEO/SEM, and targeting efforts focused on optimizing conversions and content, driving improved traffic, and significantly increasing search rankings► Proven innovator able to conceptualize and launch new promotions, offers, marketing campaign ideas, and pricing strategies to capture competitive market share and boost incremental revenue ► Data-driven thinker with a comprehensive understanding of digital metrics/analytics and a passion for continuously analyzing customer data to improve targeting, conversion, and retention performance► Exceptional team leader and motivator with a player/coach mentality and a passion for mentoring staff in the strategies, tactics, and best practices essential to positioning products effectively, leading high-impact demonstrations, outmaneuvering the competition, and closing successful sales deals► Proficient in numerous software applications and platforms including Salesforce, Click Funnel, Adobe Analytics, Ahrefs, Asana, Hotjar, PRIZM, Slack, Windows, Mac OS, Microsoft Office Suite, and Google Workspace► Additional strengths in the areas of Campaign Planning & Execution; Client Relationship Management; Prospecting & Lead Generation; Project Management; Content Marketing, Management & Optimization; Pricing & Special Offers; Market Research & Competitive Intelligence; Team Leadership, Training & Mentoring; and Sales Team Quota & Incentive Setting.
Studio 1892
View- Website:
- studio1892.com
- Employees:
- 3
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Sales DirectorStudio 1892 Jul 2024 - PresentLewiston, Idaho, United States
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Sales DirectorLewiston Tribune Jul 2024 - PresentLewiston, Idaho, United States -
Sales DirectorLewiston Tribune Jul 2024 - PresentLewiston, Idaho, United States
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Digital Director (Digital Advertising Sales, Marketing & Operations)Adams Publishing Group Llc Oct 2023 - Aug 2024Boise Metropolitan Area• Increased revenue for the company’s largest advertising promotion by 26% YoY in 2022—on top of the previous year’s increase of 49% YoY• Established a new line of digital business that was scaled on a company-wide basis, resulting in the generation of $400,000 of new revenue in the first year alone• Created a series of new regional digital fulfillment roles that have resulted in increased sales time for reps and subsequent related increases in revenue• Acted as liaison between third-party platform teams and internal digital ad operations teams, helping create increased efficiencies across all key metrics and ultimately, the attainment of higher renewal rates -
Digital Advertising ManagerAdams Publishing Group Llc Sep 2021 - Oct 2023Boise, Idaho, United States• Consulted with SMB clients to gather project requirements and establish project scope• Developed and published community promotions on behalf of clients, transforming requirements into sleek, aesthetic deliverables• Curated engaging, informative content in alignment with client vision to incorporate into promotions• Compiled and presented ongoing and post-promotion data and reports to provide performance insights to clients (multiple data-backed client-redacted examples available on request)• Contributed and discussed digital tools, resources, talking points, trends, and best practices during weekly team meetings and during informal weekly 1:1 discussions• Assessed client campaign performance to drive ongoing optimization, ensure advancement of KPIs, and consolidate conversion costs• Conferenced with clients to discuss project plans and outcomes and renew, save, or close deals• Outperformed expectations, receiving a promotion to Director of Digital in October 2023
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Senior Digital Media SpecialistAdams Publishing Group Llc Jan 2020 - Sep 2021Greater Boise• Established and expanded a digital client base from the ground-up to generate additional revenue covering losses in print media revenue• Achieved and exceeded digital media sales goals for 2021• Formulated a strategic digital revenue plan to monetize company sites and leverage first-party data• Oversaw the execution of initial digital revenue plan phases and supported continuous plan management• Informed and educated sales team members about digital media and company resources• Created and distributed presentation templates and sales flyers for the company’s digital suite of services• Facilitated sales presentation training with sales teams to increase the percentage of team members actively representing digital products and generating digital revenue• Updated and maintained clients’ paid social campaigns on platforms such as Facebook and LinkedIn• Optimized all search and programmatic display campaigns on a regular basis including A/B and multi-variate creative testing results, cost-per-conversion/acquisition, and comparing client’s site analytics with web metrics• Exceeded all company benchmarks in 2021• Outperformed expectations, receiving a promotion to Digital Advertising Manager in September 2021
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Digital Sales Specialist @ The Idaho StatesmanMcclatchy Newspapers Feb 2016 - Mar 2019Boise, Idaho Area• Researched the competitive landscape to compare performance data against key market players• Summarized research and data analysis findings into cross-product and cross-team reports to effectively position products, establish pricing, and drive revenue• Coached teams on current promotions and specific profit drivers to increase client ROI• Aligned objectives and bridged communications among team representatives to drive project goals and team accountability• Organized meetings to provide progress updates and delegate responsibilities• Defined strategy at tactical levels using Adobe Analytics and heat mapping tools throughout data analysis -
Director, Operations & Client Services (Digital Media Consulting)Geekly Group, Llc Jan 2012 - Dec 2015Greater Seattle Area• Offered marketing guidance and services to clients as a partner in a digital media consulting firm• Advised clients on product or brand position(s), paid and earned content, and social media strategy• Transformed client requirements into targeted marketing campaigns, creating and distributing engaging, informative content• Conducted data analyses to examine conversion data using Adobe Analytics, leveraging insights to consolidate costs and drive KPIs• Amplified eCommerce client ROI through design and re-design recommendations, robust inventory management tools, data analysis, and specific product lead generation campaigns• Compiled, analyzed, and presented insights from 100% of cross-platform client data
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Director Digital ConversionsTotib Technologies | Microsoft Jan 2011 - Dec 2011Seattle, WaBuilt, optimized, and reported on large PPC initiatives on behalf of two Microsoft business groups. Totib Technologies brought strong resources and tools to these digital marketing engagements and success was considerable and well-documented.
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Associate Engagement Lead & Digital SpecialistMedia Management Inc. Apr 2010 - Jan 2011Chesterfield, MoMMI is the largest independent media audit firm in the U.S. MMI offers a full forensic-style analysis of 100% of buy data in addition to full-scale analysis of research, tools, plan, optimize, web analytics, KPIs, reporting and more. Digital audit clients included many household names, none of which can be disclosed.
Darce C. Johnson Skills
Frequently Asked Questions about Darce C. Johnson
What company does Darce C. Johnson work for?
Darce C. Johnson works for Studio 1892
What is Darce C. Johnson's role at the current company?
Darce C. Johnson's current role is Sales Director @ Studio 1892, Lewiston Tribune, Moscow-Pullman Daily News, and Inland 360: Expertise in Digital Advertising Sales, Online Marketing, Revenue Growth & Team Leadership.
What is Darce C. Johnson's email address?
Darce C. Johnson's email address is dj****@****ess.com
What are some of Darce C. Johnson's interests?
Darce C. Johnson has interest in My Dog, Consumer Purchasing Habits, Still, Digital Anything, Crossword Puzzles, Politics, Cars, Model A's In Particular, Football And The Newspaper.
What skills is Darce C. Johnson known for?
Darce C. Johnson has skills like Digital Marketing, Sem, Online Advertising, Marketing Strategy, Email Marketing, Web Analytics, Marketing, Social Media Marketing, Social Media, Ppc, Seo, Online Marketing.
Who are Darce C. Johnson's colleagues?
Darce C. Johnson's colleagues are Kaitlyn Hinkley, Samuel Sena.
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