Darci Borcherding, M.A.S.C. Email & Phone Number

Indianapolis, In, Us

Grimes, Iowa, Us

Responsibilities included establishing a marketing and communications program as the company expanded into the state of Indiana. Strategy included multiple states, healthcare providers, nonprofits, manufacturers reps, patients, and professionals in the diabetes industry. Partnered with an advertising agency to develop a new logo and company branding. Oversaw content creation, design, email marketing, social media pages, advertising, event planning, and various other projects. Introduced CRM systems to the company and trained sales staff on how to use the system. Provided in-person and virtual education on diabetes equipment.• Developed on-brand content and creative for automated emails having open rates up to 28% • Increased website traffic 177% in first year using search engine optimization, analytics review, and brand strategy• Orchestrated partnerships with leaders in the healthcare industry, doubling consumer growth from 24% to over 50% annually • Developed Facebook content, graphics, and paid marketing resulting in a 618% growth in followers over 18 months

Grimes, Iowa, Us

• Developed creative and content for print and digital marketing• Created and established program goals, objectives and deliverables to reflect company mission• Built a communications library of stories and presentation materials• Supported company presence at industry events and trade shows

Urbandale, Ia, Us

Started at Banleaco as the first marketing and communications person on their team. Through extensive market research, established a marketing and communications strategy, plans, and targets. Facilitated and trained the sales team on the use of Salesforce. Created website content, email, brochures, customers’ publications, press releases, official notices, social media, and digital marketing.• Managed rebranding with legal trademarking, logo development, developing brand strategy, and re-creation of 100% of marketing and communications materials• Directed the creation of a company website which: o Boosted overall website traffic 177% and page views by 175% in the first year o Increased time per visit 130% the first year• Maintained, edited, and modified the website using WordPress CMS

Indianola, Iowa, Us

Reported to the Director of Sales, responsible for managing and creating all content and design. Established yearly marketing strategies, conducted trade show planning, and reviewed analytics to ensure success. • Wrote, designed and edited the sales playbook used by dealers in over 50 countries• Tracked website performance using Google Analytics• Established modernized framework, content, and SEO plan for a corporate website redesign • Managed trade shows including planning training classes, scheduling interviews, coordinating customer events, designing trade show booths, preparing handouts, and drafting press releases

Responsible for managing the mission of the National MS Society for the State of Iowa. Collaborated with other Engagement Managers throughout the Midwest and planned and executed multiple awareness events in Iowa. • Tracked website performance using Google Analytics; made recommendations for improvement

Atlanta, Ga, Us

• Hired, trained, and supervised a recruitment call center • Coached committees and teams of fundraisers throughout multiple concurrent events• Established relationships with corporate donors and sold sponsorship packages• Managed the establishment and implementation of all sponsorship benefits• Utilized earned media to raise awareness of fundraising and educational events• Conducted several media interviews and presentations

Master'S Degree, Strategic Communications

Bachelor Of Arts (Ba), Marketing/Business Communications