Creative Director
Los Angeles, Ca, Us
Recruited, hired, trained, and coached creative teamDeveloped brand personality, color, and toneConceived, developed, and produced effective campaigns Sourced and booked models, photographers, makeup/hair artists Scouted for photo shoot locationsPlanned, styled, and directed lifestyle & eCommerce shoots Created content to be distributed online and through marketing collateralEnsured story cohesion across print, merchandising, and digital mediaWrote copy for product line, website, press releases, and newsletters Headed graphic design, prepress approval, color proofing/correction, and printSet up social media profiles for all brands to build awareness and presenceCoded website interface across all pages and productsMerchandised trade show booths: WWDMAGIC, Dallas Apparel, FAME, Atlanta Apparel