An innovative, proactive, and goal-oriented creative director with an understanding and passion for developing visual pathos and brand language. Fueled by company culture, team empowerment, and cohesion in all branded efforts. Able to capture unique market share through powerful campaigns and seasonal stories.CORE COMPETENCIES15 years in the Fashion Industry: Retail and Wholesale | 12 years of Brand Development | Strong knowledge of composition and content | Project management | Team development | Brand ideation for new lines and product categories | Trend analysis and translation | Graphic design | Copywriting | Photo shoots | Video editing | Trade shows: WWDMAGIC, Dallas Apparel, FAME, Atlanta Apparel, STYLEMAX | Web design and management | Conception and implementation of creative visionTECHNICAL LITERACYMac & PC | Microsoft Office | Typing: 85 WPM, 10 Key | Adobe Creative Suite (Ps, Ai, Id, Pr, Dw) | Wacom Tablet | Social media websites (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest) | Basic HTML coding | eCommerce platforms (Magento, Shopify) | MailChimp | FashionGo | NuORDER | N41 (ERP)
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Creative DirectorElevated Faith Dec 2020 - PresentWinneconne, Wisconsin, UsDrive and refine brand mission, personality, and point of viewCollaborate to integrate experiences across all consumer touchpointsLead strategy and development of all creative campaignsProvide creative direction and quality control over concepts and projects -
Creative DirectorCoalition Apparel, Inc. Dec 2015 - Dec 2020Los Angeles, Ca, UsRecruited, hired, trained, and coached creative teamDeveloped brand personality, color, and toneConceived, developed, and produced effective campaigns Sourced and booked models, photographers, makeup/hair artists Scouted for photo shoot locationsPlanned, styled, and directed lifestyle & eCommerce shoots Created content to be distributed online and through marketing collateralEnsured story cohesion across print, merchandising, and digital mediaWrote copy for product line, website, press releases, and newsletters Headed graphic design, prepress approval, color proofing/correction, and printSet up social media profiles for all brands to build awareness and presenceCoded website interface across all pages and productsMerchandised trade show booths: WWDMAGIC, Dallas Apparel, FAME, Atlanta Apparel -
Marketing CoordinatorCoalition Apparel, Inc. Aug 2014 - Dec 2015Los Angeles, Ca, Us
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Brand Delivery & Operations ManagerVictoria'S Secret Jan 2012 - Aug 2014Columbus, Ohio, UsRecruited, interviewed, hired, trained, and managed team ($4M-$6M volume band)50 associates, 2 elevated associates, 3 supervisors, and 2 functional managersEnsured brand translation in all activities and practicesOperations Director for $22 million 4-month remodel of the Sherman Oaks locationLed District’s weekly conference calls Trained brand partners on technology updatesCreated on-boarding materials and workshopsCorresponded with Home Office about product sell-through to influence allocation & design Directly responsible for workforce management, merchandise flow, and all operational activities Performed administration duties and calendar planningSuccessfully launched VSX (now Victoria Sport) to the Sherman Oaks marketEducated on function, design, and emotional space of product categories -
Social Media StrategistSupercool Creative Jun 2011 - Jan 2012Los Angeles, Ca, UsiMedia 25: West Coast Agencies to WatchCreated, proofed, and managed content for website Developed public relations strategy through CisionPoint contacts and outletsDiscussed marketing and outreach initiativesConducted social media campaignsDetermined target demographic Interacted with existing and potential clients through social media channels and networking events Assisted on production setInterviewed influencers in social media industry -
Store Manager/District Engagement DirectorLoft Aug 2008 - May 2011New York, Ny, UsDistrict Engagement Director over 16 stores (Northern CA District)Created learning & development materials on talent retention best practices Led calls and workshops on increasing associate engagement and hiring to brand equities#1 Store YTD LLR Credit in LOFT division (500+ stores) Elected “Style Leader” for the brandInterviewed, hired, trained, and supervised all staffConducted monthly operational assessmentsProcessed shipment and merchandise markdownsImplemented Loss Prevention proceduresOversaw and led visual merchandising updates -
Public Relations InternBloomingdale'S Oct 2009 - Dec 2009New York, Ny, UsPulled visuals for weekly conferencesReviewed, counted, and cataloged press hits Assisted stylists in pulling pieces for photo shootsWrote copy for Bloomingdale’s websiteDiscussed marketing strategy for Winter and Spring seasons Composed and maintained client correspondenceManaged data collection, research, and analysis
Darci Difalco Education Details
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FidmMerchandise Marketing
Frequently Asked Questions about Darci Difalco
What company does Darci Difalco work for?
Darci Difalco works for Elevated Faith
What is Darci Difalco's role at the current company?
Darci Difalco's current role is Creative Director @ Elevated Faith.
What schools did Darci Difalco attend?
Darci Difalco attended Fidm.
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