Darcie Goodwin Email & Phone Number

Charleston, Sc, Us

Charleston, South Carolina Area

Lead a team in the creation and implementation of marketing and communications materials for schools and the development and alumni affairs teams. Write stories about the campus community and edit copy. Coordinate with departments throughout the College to ensure consistency in brand and messaging.

United States

Provide strategic counsel on projects. Research, write and edit marketing materials, speeches, press releases, web copy and internal materials for clients. Produce corporate videos. Develop and present communications and corporate social responsibility (CSR) workshops. Clients include FedEx Express Asia Pacific, NIKE, Inc., KUDZUKIAN, Negosi, University of Memphis Health Science Center, St. Jude Children's Research Hospital, Think Global, HelpMeSee and the Hong Kong International Wine & Spirits Competition.

Shanghai, China

Led team of four to manage mainland China internal and external messaging. Collaborated closely with executive team to produce consistent and effective workforce and external messaging and programs. Developed and implemented industry’s first social media platform in China. Prepared issues / crisis communications plans to ensure minimal internal / external impact. Conducted media campaigns, including Asia Pacific Hub opening and launch of domestic operations. Set up employee engagement programs with CSR partners, including a Train-the-Trainer program. Achieved more than 50% media Share of Voice against competitors, year over year.

Memphis, Tennessee

Liaised with four regional offices (Asia Pacific, Europe, Canada and Latin America) to ensure alignment and coordination of media outreach and global initiatives. Increased awareness of FedEx operations through foreign correspondent visits from outlets including Veja (Brazil), Die Welt (Germany) and Nikkei (Japan). Developed communications campaigns for joint venture acquisitions in China and India.

New York City, New York & Worldwide

Handled public relations for HQ and field operations for global non-profit dedicated to eradicating blindness. Dec 2004-Jun 2005: Coordinated design of Intranet site and conducted virtual training sessions.Aug 2001-Apr 2004: Created advertising and corporate materials, newsletters, videos, annual reports and a website for headquarters and regional offices. Coordinated film crews, photographers and writers documenting Orbis activities, including Discovery Wings (US), Superquark (Italy) and Fujitsu TV (Japan). Led promotional activities, including premier of Orbis Flying Eye Hospital at air shows in Dayton, OH and Oshkosh, WI.Jan 1999-Jul 2001: Served on team representing 13 nations that traveled to developing countries to conduct eye care programs. Organized and coordinated corporate sponsor, media, international development agency, diplomatic and government visits. Documented and photographed programs in 14 countries for use in promotional materials. Coordinated local and international film crews, photographers and writers documenting Orbis plane activities.

Oklahoma City, Ok

Supervised marketing offices in Singapore, Belgium, Mexico, and Vietnam as well as the Japan External Trade Organization (JETRO) program.

Fellow, Creative Leadership

Mba, International

Chinese

Ba, Economics / Political Science

Activities and Societies: Lacrosse, Drew Enivornmental Action League, Model United Nations