Darcie Reeson Email & Phone Number

Overland Park, Ks, Us

Leawood, Kansas, United States

Leawood, Kansas, United States

Led 5-person Content Strategy team in making deliberate choices about what content should be created, reused, optimized, promoted and measured to support member journeys. At the most basic level, we ensure there's great content to deliver. Responsibilities included overseeing content governance and management, identifying content opportunities through audits and data, and collaborating with UX and Digital Strategy teams to ensure members can easily find the information they need.

Leawood, Kansas, United States

Lenexa

Collaborated with program leaders and executives to create communications strategies that engaged key audiences in 225 children’s hospitals. Developed new content strategy workflow and tools to assess if content fits business priorities and delivers member value. Created content for multiple assets, including Children’s Hospitals Today magazine articles (print and digital), email campaigns, videos, promotional materials, ads, presentations, and web pages. Developed and managed the first… Show more Collaborated with program leaders and executives to create communications strategies that engaged key audiences in 225 children’s hospitals. Developed new content strategy workflow and tools to assess if content fits business priorities and delivers member value. Created content for multiple assets, including Children’s Hospitals Today magazine articles (print and digital), email campaigns, videos, promotional materials, ads, presentations, and web pages. Developed and managed the first internal communications strategy for CHA to ensure employees had the information they needed for their job and felt connected to the company. Show less

Lenexa

Developed public relations strategies to gain exposure for organization’s work to protect children from abuse and increase community support in the form of donations, volunteers, and advocates. Conceptualized and created all promotional and fundraising pieces from start to finish, including brochures, campaign emails, annual reports, newsletters, direct mail, news releases, and video scripts. Served as the Sunflower House spokesperson for United Way campaigns, community groups, Chamber of… Show more Developed public relations strategies to gain exposure for organization’s work to protect children from abuse and increase community support in the form of donations, volunteers, and advocates. Conceptualized and created all promotional and fundraising pieces from start to finish, including brochures, campaign emails, annual reports, newsletters, direct mail, news releases, and video scripts. Served as the Sunflower House spokesperson for United Way campaigns, community groups, Chamber of Commerce events, and special event presentations across the Kansas City metropolitan area. Show less

Developed public relations strategies, with a focus on building strong community ties, for 260 Sprint Yellow Pages in 18 states. Managed cause marketing efforts focused on improving adult literacy rates.

Coordinated public relations activities for statewide program to build affinity for SOKS. Acted as media spokesperson and identified athlete stories to change perceptions of children and adults with intellectual disabilities.