Darcie Sheppard

Darcie Sheppard Email and Phone Number

National Key Account Manager @ Baby Gourmet Foods
Chestermere, AB, CA
Darcie Sheppard's Location
Chestermere, Alberta, Canada, Canada
About Darcie Sheppard

Top-performing Sales & Account Manager offering 8+ years of experience managing enterprise accounts, capturing competitive market share, and exceeding performance expectations for industry-leading CPG corporations. Recognized for technical product expertise and astute negotiations tailored to uncover specific client needs and win new business. Energetic relationship-builder who quickly gains the trust and respect of clients, team members, external partners, and key decision-makers to implement strategies that align with performance and long-term goals. Confident communicator who delivers engaging presentations and effectively collaborates with diverse stakeholders on a day-to-day basis.

Darcie Sheppard's Current Company Details
Baby Gourmet Foods

Baby Gourmet Foods

View
National Key Account Manager
Chestermere, AB, CA
Website:
babygourmet.com
Employees:
32
Darcie Sheppard Work Experience Details
  • Baby Gourmet Foods
    National Key Account Manager
    Baby Gourmet Foods
    Chestermere, Ab, Ca
  • Twigz Craft Pretzels
    National Key Account Manager
    Twigz Craft Pretzels Apr 2024 - Present
    Canada
  • Old Dutch Foods
    Key Account Manager
    Old Dutch Foods Jan 2021 - May 2024
    Calgary, Alberta, Canada
    • Oversee the sale of Old Dutch products across 1,750 retail stores Canada-wide for 10 national grocery accounts including Save-On Foods, Buy-Low Foods, Associated Grocers, Calgary Co-Op, London Drugs, and Sobeys Wholesale. For convenience and gas banners, 7-Eleven and Kwikway.• Cultivate client relationships to identify needs and uncover sales, distribution, and merchandising opportunities • Devise and roll-out in-store promotional campaigns such as contests and other consumer… Show more • Oversee the sale of Old Dutch products across 1,750 retail stores Canada-wide for 10 national grocery accounts including Save-On Foods, Buy-Low Foods, Associated Grocers, Calgary Co-Op, London Drugs, and Sobeys Wholesale. For convenience and gas banners, 7-Eleven and Kwikway.• Cultivate client relationships to identify needs and uncover sales, distribution, and merchandising opportunities • Devise and roll-out in-store promotional campaigns such as contests and other consumer incentive programs• Report to the Director of National Sales and offer subject matter expertise to inform strategic plans and direction • Track key performance indicators (KPIs) to prepare detailed reports and confirm revenue targets are achieved • Partner with internal teams and external vendors to coordinate the production and delivery of marketing materialsKey Achievements:✔ Substantially increased annual revenues between 2021 and 2022 by growing individual accounts by up to 17% year-over-year while successfully maintaining or shrinking expenditures for product returns and promotions ✔ Pioneered the Win Chips for Life contest that received up to 200,000 entries and earned such overwhelmingly strong response from customers that it was repeated multiple times and adopted by 6 other Old Dutch banners✔ Orchestrated numerous other promotions including the Twin to Win contests at over 1,300 outlets in Eastern Canada and the Choose Your Own Adventure program that was deployed at 800+ convenience stores nationwide ✔ Currently leading the planning and forecasting phase for the enterprise project to launch a new brand of vegan products in Western Canada and successfully gained approval from 300 grocery stores to list the new offerings Show less
  • The Coca-Cola Company
    Administrative Coordinator
    The Coca-Cola Company Mar 2014 - May 2024
    Calgary, Canada Area
    • Monitored and evaluated the sales operations for over 61 employees in the Southern Alberta Sales Team• Generated sales invoices, collected customer payments, and rectified any budget variances in a timely manner • Composed and submitted performance reports to leadership on a daily, weekly, monthly, and yearly basis • Facilitated onboarding and orientation programs for new hires and presented sales training to the field team • Planned and coordinated up to 15 employee… Show more • Monitored and evaluated the sales operations for over 61 employees in the Southern Alberta Sales Team• Generated sales invoices, collected customer payments, and rectified any budget variances in a timely manner • Composed and submitted performance reports to leadership on a daily, weekly, monthly, and yearly basis • Facilitated onboarding and orientation programs for new hires and presented sales training to the field team • Planned and coordinated up to 15 employee celebration events per year as the Coca-Cola Engagement Champion• Produced graphic designs for marketing collateral according to project requirements and brand standards Key Achievement:✔ Orchestrated several high-profile annual events including the Summer BBQ with over 450 guests in attendance Show less
  • The Coca-Cola Company
    Sales Development Manager
    The Coca-Cola Company Sep 2017 - Jan 2021
    Calgary, Alberta, Canada
    • Tasked with managing the day-to-day sales performance at 20+ grocery store chains with over 300 retail locations across South West Calgary and providing hands-on support to examine problems and institute lasting solutions • Coached and mentored the 5-member Sales Execution Associate team on marketing techniques and best practices • Reviewed purchasing and merchandising plans with the retailers and completed quarterly business reviews• Conducted store visits, isolated key… Show more • Tasked with managing the day-to-day sales performance at 20+ grocery store chains with over 300 retail locations across South West Calgary and providing hands-on support to examine problems and institute lasting solutions • Coached and mentored the 5-member Sales Execution Associate team on marketing techniques and best practices • Reviewed purchasing and merchandising plans with the retailers and completed quarterly business reviews• Conducted store visits, isolated key deficiencies, and implemented new product displays and sales promotions• Confirmed stores complied with marketing agreements and addressed any conformance issues or concerns• Contributed to the integration of in-store displays to drive revenue growth and attain expected profit margins Key Achievements:✔ Always exceeded revenue objectives by realizing yearly sales growth of up to 7.5% through effective client relationship building and leveraging analytics to customize sales strategies and attract key demographic ✔ Seamlessly took over multiple other territories after Managers left the company without impacting productivity Show less
  • Optimum Wellness Centres
    Chiropractic Assistant
    Optimum Wellness Centres Nov 2010 - Nov 2015
    Calgary, Canada Area
  • The Coca-Cola Company
    Account Manager - Large Store Format
    The Coca-Cola Company Aug 2011 - Mar 2014
    Calgary, Canada Area
    • Managed over 50 customer accounts in Downtown Calgary by leading the product sales and ordering activities • Interacted with customers on a regular basis to answer product inquiries and advance product display sales Key Achievement:✔ Consistently surpassed all quarterly revenue targets and never missed the opportunity to receive a sales bonus

Darcie Sheppard Education Details

Frequently Asked Questions about Darcie Sheppard

What company does Darcie Sheppard work for?

Darcie Sheppard works for Baby Gourmet Foods

What is Darcie Sheppard's role at the current company?

Darcie Sheppard's current role is National Key Account Manager.

What schools did Darcie Sheppard attend?

Darcie Sheppard attended Athabasca University.

Who are Darcie Sheppard's colleagues?

Darcie Sheppard's colleagues are Claire Baxter, Ainsley Peacock, Krista Ross, Raymond Nweke, Baby Go, Emily Weaver, Mijin Han.

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