Operates a small business focused on grant lifecycle management and contract support. Since its establishment, Hansell Companies, LLC has captured nearly $25M in funding, including a $7M Indian Community Development Block Grant (ICDBG) and $5M in Higher Blend Infrastructure Incentive Program (HBIIP) funds.Key Responsibilities • Drives company vision and manages operations for contracts, finance, and marketing.• Oversees company processes and procedures.• Works with partners, stakeholders, and clients to identify needs and ensure an optimal solution is achieved.• Identifies business development opportunities and works to achieve new client growth

Oversaw the execution of marketing campaigns to drive enrollment for Southern New Hampshire University’s Kenzie Academy tech certificate program. Coordinated and collaborated with internal teams throughout implementation. Measured effectiveness of campaigns through reporting and communicated with Senior Leadership to ensure continuous improvement.Key Responsibilities • Led the multi-channel marketing strategy contributing to a student growth of 380%+ from September 2021 to July 2023.• Recruited and directed a team of marketing professionals focused on digital (paid, SEO, email, social), copy (blog, SEO, general content), creative (video, design), and project management to increase brand awareness, recruitment, and retention efforts.• Managed $4M budget utilizing an appropriate marketing mix and ensuring maximum efficiency of budgeted funds; budget reduced YoY, requiring creative techniques to meet student growth goals with less funding.• Consulted with internal teams and Senior Leadership to ensure marketing is aligned with the strategic framework.

Built and maintained relationships with a diversified Executive Operations and Enrollment client base to clearly define marketing needs and objectives. Developed and presented campaign strategy and analysis. Directed processes and implementation to meet client-driven deadlines to recruit, retain, and engage students. Key Responsibilities • Oversaw the execution of division marketing plans by leveraging dedicated backend support staff to market 240+ programs, contributing to the more than 90K enrolled students at Grand Canyon University.• Led a team of 30+ marketing services professionals with responsibility and accountability for performance and results; coached, counseled, mentored, appraised performances, and made employment decisions.• Managed $5M budget across multiple marketing channels and divisions, ensuring maximum efficiency of budgeted funds.• Determined agencies and suppliers of records and managed relationships for fulfillment and promotional material.

Provided marketing services for clients utilizing outbound and inbound marketing principles. Developed and executed marketing plans for the defined audience. Utilized professional writing and editing skills through blogging, eNewsletters, and other content creation. Conducted reach and performance analysis to monitor and, when necessary, modify campaigns.Key Responsibilities • Managed communication and education with clients.• Utilized best practices to execute marketing services via HubSpot, including blogging, social media, Search Engine Optimization, content creation, website updates, and email marketing.• Executed plans proactively to meet schedules, performance goals, and budget goals.• Performed client analytics and reported on findings.

Progressed on the fast-track through positions of increased challenge and responsibility to lead company day-to-day operations and direct strategic marketing for the overall company, 50-person speaker roster, and 10 curriculum-based programs. Promoted by the CEO/Vice President to drive new, profitable marketing offerings via print, digital, and social media outlets; and to streamline company operational systems to increase cross-divisional efficiency and low-maintenance customer service. As Director of Marketing and Operations, charged with the development of the company’s annual $3.7M budget and goal setting.Key Responsibilities • Acted as Second-in-Command to CEO/Vice President.• Collaborated with the Creative Director to create annual promotional catalog, marketing campaigns, and company website.• Developed and administered marketing budget.• Performed statistical comparisons and trend analyses on marketing output.

Key Responsibilities • Administered two $100,000 Department of Housing and Urban Development (HUD) Fair Housing grants.• Presented on Fair Housing law to English and Spanish speaking audiences.• Assisted callers on toll-free Fair Housing hotline.• Gave support to division in reaching education and advocacy goals to create lasting solutions to end homelessness.