Lead Of Marketing (Director Of Marketing)
Indianapolis, Indiana Area
- Directed the lead and revenue generation, brand positioning, and alignment to business objectives for a rapidly growing management consulting firm- Lead all digital marketing efforts, working closely with an agency partner to optimize keyword strategy, maximize SEO and PCC efforts and manage $70,000+ annually in Google Ads campaigns- Developed and managed social media strategy, planning and measurement across all platforms- Managed the strategy, implementation and execution of all email marketing efforts, including CRM and marketing automation tools- Partnered with business development and leadership teams to adapt marketing strategy based on data and analytics, and identified new opportunities in response to competitive research and customer trends- Managed all content planning, development and optimization- Oversaw all public relations and media effortsBlue Beyond is a management consulting firm that specializes in the people side of the business — culture, talent management, employee engagement, communications, organizational effectiveness, leadership, and change management. Blue Beyond serves clients throughout North America, including global Fortune 500 companies, non-profits, universities, and small- and mid-sized firms.