Over decades, I have pioneered innovation where technology, media, and markets intersect. My journey began at Global Crossing, transforming broadband with the first global fiber network. Then, as founder of Origin Digital, I leveraged this network to disrupt live events and broadcast through live streaming and digital media services, laying the foundation for 25 years of driving transformation across communications, media, and entertainment.At Accenture, we scaled OD globally, expanding into digital strategy. For a decade, I led initiatives connecting communication providers with media, sports, and entertainment brands via our platform, delivering live streaming, workflow automation, data science, and computer vision. This experience was pivotal in shaping my understanding of leveraging tech for growth and operational excellence.After Accenture, I co-founded Aernow, merging Allways Evolving—an automotive lifestyle brand founded by Paul Walker—with ReplayXD, the world's first action camera. We embraced live streaming and competitive gaming through GT Academy, focusing on motorsports and live events, developing a platform catering to digital natives.I then delved into virtual motorsports and gaming as co-founder of Torque Esports and at Engine Media, focusing on esports and competitive gaming. Our team harnessed data and media to create next-gen experiences like Late Shift, UMGTV, and Legends SIM Racing, marking an era of content, community, and commerce convergence.Seeking a new challenge, I became Chief Technology Officer at Barrett-Jackson, leading the digital transformation of the collector car and auction market. We increased the company's value, leading to its acquisition by IMG and becoming a public company.With that mission accomplished, I founded Creatraction to revolutionize the automotive industry through creator marketing and streaming. Creatraction bridges the gap between automotive brands and the influencer economy, utilizing AI, AR, live streaming, and advanced analytics to create impactful campaigns for next-generation audiences. My deep understanding of the automotive sector and digital transformation helps empower brands to connect with their audiences through Creators and Influencers.Throughout my journey, driven by relentless curiosity of innovation, I thrive at the crossroads of technology and strategy, helping businesses navigate digital challenges. Whether pioneering new media platforms or driving creator marketing in the automotive world, I'm passionate about creating solutions that push boundaries and deliver results.