Darcy Smith Email & Phone Number

Manlius, New York, United States

Greater New York City Area

Write e-commerce copy, marketing collateral, online content, catalogs, brand positioning, and product names.

Greater New York City Area

Supervised copy for all Martha Stewart retail partnerships, including Macy’s, The Home Depot, QVC, Michaels, Staples, PetSmart, and J.C. Penney.Managed team of copywriters and department workflow.Launched brand identities for Whim by Martha Stewart Collection, Office by Martha Stewart, Martha Stewart Pets, Martha & Marley Spoon, Martha Stewart Wine Co., and QVC, plus rebrand of Martha Stewart Collection at Macy’s.Developed and edited print and digital advertising, packaging, brand and product names, catalogs and brochures, point-of-purchase collateral and signage, p.r. materials, web content, email marketing. Reviewed and approved partner-generated copy.Edited pitch presentations for new business and brand initiatives. Wrote talking points for speeches and presentations delivered by Martha Stewart.

Lead writer for Martha Stewart Furniture, Lighting, Rugs, Colors, The Good Bed, KB Home, and Crafts (specialty and mass brands). Developed brand identities; wrote and edited collateral, product names, packaging, advertising, p.r., and web copy in all categories. Produced brand guidelines for business partners, and approved copy for all partner-generated materials.Lead writer for “Self Portrait” national advertising campaign, launching 2008.Interim Copy Director from September through November 2007; managed copy team and workflow, edited and approved copy in all merchandising categories.

Lead writer for Martha Stewart Everyday Garden and Martha Stewart Colors categories. Developed and launched Martha Stewart Crafts, Everyday Rooms (ready-to-assemble furniture), Martha Stewart Living Music (CDs), and Martha Stewart Living DVDs.

Taught AP English Literature and English 9

Taught English and electives grades 7-12, directed drama productions.