Darcy Tyrrell Email & Phone Number

Raleigh-Durham-Chapel Hill Area

▶️ EXTEND, AMPLIFY, AND ACCELERATE Transforming product marketing into a growth engine that maximizes sales and marketing performance. Partners with clients from strategy through execution to results analysis. Augments and accelerates existing resources to close gaps, achieve quick wins, and elevate performance. Implements scalable systems and tools. Serves solopreneurs to enterprise companies across tech, fintech, legal, wellness, hospitality, and other industries. Proven and tested partner guiding B2B and B2B2C companies through disruption and transformation.> Accelerates marketing execution by delivering unique value propositions and customer value messaging > Boosts client retention and acquisition through GTM frameworks targeting ideal customer profiles > Increases engagement, response rates, and sales by analyzing data and implementing leading best practices > Enhances market position and drives growth by incorporates customer insights and competitive intelligence▶️ MAKE PRODUCT MARKETING THE POWERHOUSE FOR SALES AND MARKETING PERFORMANCE IT CAN BE > Consistent positioning can SHORTEN THE SALES CYCLE BY 15%, leading to more efficient sales processes. Forrester, "The Impact of Consistent Brand Messaging on Sales Efficiency," 2020> Companies with strong product marketing strategies can REDUCE THEIR CUSTOMER ACQUISITION COSTS BY 20%. HubSpot, "State of Inbound Marketing Report," 2022> Companies with CONSISTENT AND UNIQUE POSITIONING SEE A 40% HIGHER ENGAGEMENT rate with their content. Content Marketing Institute, "2023 B2B Content Marketing Benchmarks, Budgets, and Trends—North America," 2023

Berwyn, Pennsylvania, Us

▶️ LEADERSHIP: Hired to establish product marketing function and execute GTM strategy, positioning, messaging, sales and marketing enablement, and competitive analysis at publicly traded data and analytics fintech, 4 years into acquisition by fintech parent company. Established strong relationships across teams for dynamic, high-impact projects and elevated the team.▶️ PROFESSIONAL HIGHLIGHTS: • Introduced product launch best practices, repeatable systems, and resources such as GTM plans, strategic narratives, positioning/messaging, sales enablement playbooks, content, and battlecards, and marketing enablement tools.• Launched multiple products, including SaaS, platforms, and solutions YOY to multiple segments in new markets, including global, contributing to revenue growth.• Generated revenue through marketing influenced wins and pipeline with significant product ROI, competitive research, and content initiative.• Earned pivotal analyst ranking, Forrester Wave Leader, for global open banking and contributed to increase in thought leadership share of voice.• Managed multiple partner marketing initiatives with Amazon Web Services, Snowflake, Tata Consultancy Services, and select resellers.• Delivered results through influence, communication, and collaboration cross-functionally and lead multiple matrixed project team members, contractors, and agencies.

New York City, Ny, Us

▶️ LEADERSHIP: Held multiple, often concurrent, product marketing leadership roles amidst organizational changes for legal data, analytics, and software solutions company operating in 100 countries with 15K employees. Selected to build new product marketing team in tight alignment with product management. Division marketing lead for early integration of 3 legal tech start-up acquisitions.▶️ PROFESSIONAL HIGHLIGHTS: • Launched new litigation analytics portfolio delivering ~60% increase in earned voice and positive sentiment, exceeded launch revenue target for halo product, and won the Legaltech People’s Choice Award. • Hired and lead a 6-person team along with matrixed team members, contractors, and agencies. Introduced product marketing best-practices amidst change management responsibilities.• Lead solutions marketing team and was a key contributor to CRM/lead scoring analysis project. Directed a $2M media investment. Lead up to 10 direct reports along with leadership across matrixed teams, contractors, and multiple agencies.• Tapped as interim product and digital marketing leader for multi-million-dollar corporate segment. Developed positioning and messaging targeting buying team, buyer journey, and personas in support of account-based marketing, thought leadership content, PPC, and SEO focused go-to-market plan.

New York City, Ny, Us

▶️ LEADERSHIP: Promoted to strengthen product marketing function in alignment with sales and brand initiatives for multi-million product portfolio. Introduced processes, assets, and training for GTM planning, product launches, positioning, messaging, and content. Collaborated to identify creative solutions for absence of customer testimonials and product adoption statistics.▶️ PROFESSIONAL HIGHLIGHTS: • Led launch strategy and digital marketing execution for new campaign featuring 6 high-impact products in 15 weeks. • Secured sales and earned 29% opportunity to win conversion rate versus 10% internal benchmark. Increased organic search by 15.5%.• The campaign won Branded Content Gold Award, Communicator Award of Excellence and Outstanding Website Award. • Rolled out initiative to sales and marketing leadership promoting adoption and communicating results.• Functioned as project team lead for peers as well as 2 direct reports, agencies, contractors, and matrixed contributors.

New York City, Ny, Us

▶️ LEADERSHIP: Developed differentiated positioning and messaging and sales enablement assets that increased sales use, improved sales outreach, and produced better sales outcomes.▶️ PROFESSIONAL HIGHLIGHTS: • Increased quality and adoption of sales enablement resources with 52% of sales leveraging to close wins.• Improved engagement with 85% of sales reporting better, more consultative customer discussions.• Drove lead generation with 42% of sales reporting customer-initiated conversations attributed to campaign.

New York City, Ny, Us

▶️ LEADERSHIP: Hired to spearhead a customer onboarding program across functions and plan multi-channel marketing to improve customer experience, loyalty, and usage. Executed journey-based marketing touchpoints across channels and segments to 1K users/monthly.▶️ PROFESSIONAL HIGHLIGHTS: • Built new program which met 93+% retention targets YOY contributing to subscription renewal revenue. • Improved customer onboarding experience and achieved a 4.3 out of 5 customer satisfaction rating.

Morrisville, Nc, Us

▶️ LEADERSHIP: Retained after acquisition of IBM computing division to lead complex, global, co-marketing programs with Microsoft, Cisco, and AMD.▶️ PROFESSIONAL HIGHLIGHTS: • Secured at-risk funding through successful negotiations.• Implemented global and regional processes for compliance and efficiency. • Programs contributed multi-millions per year in co-marketing joint initiatives.