Darcy Tyrrell Email and Phone Number
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βΆοΈEXECUTIVE SUMMARY: Dynamic marketing leader with 15+ years of experience in driving multi-million-dollar growth for tech, financial, and legal sectors. Expert at creating GTM strategies aligned with business goals, energizing and aligning teams during transformation, and implementing systems to optimize sales and marketing performance. Forges strategic partnerships and delivers measurable results. Scales and operationalizes product marketing frameworks and assets. Known for successfully leading high-impact initiatives and product launches. All-in, accountable, and trusted ally.β’ Built multi-million-dollar pipeline and increased marketing-influenced wins through innovative product marketing content strategy and full-channel GTM execution.β’ Grew revenue 2x with simultaneous launches of multiple SaaS and data analytic products across global financial segments targeting C-Suite and complex buying teams.β’ Surpassed benchmarks for POS and opportunity to win rate for fast-track, high-impact product launchβplus the campaign won several industry awards for excellence.β’ Exceeded launch revenue target and saw 60% increase in earned voice/sentiment with award-winning product and analytic portfolio launch.β’ Elevated teams and implemented launch systems and leading practices repeatedly including product marketing frameworks, processes, and artifacts.βΆοΈEXPERTISE:Product Marketing β’ Go-to-Market β’ Analytical Skills β’ Business-to-Business (B2B) β’ Communication Cross-functional Team Leadership β’ Customer Relationship Management β’ Digital Marketing β’ Leadership β’ Positioning β’ Lead Generation β’ Market Research β’ Software as a Service (SaaS) β’ Strategic Partnerships β’ Product Marketing β’ Product Launch β’ Sales Enablement β’ Competitive Analysis β’ Product Roadmaps β’ Data Analytics β’ Messaging
Buttercms π§
View- Website:
- buttercms.com
- Employees:
- 22
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Buttercms π§Raleigh-Durham-Chapel Hill Area
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Principal ConsultantProduct Marketing For Impact Jan 2024 - PresentβΆοΈ EXTEND, AMPLIFY, AND ACCELERATE Transforming product marketing into a growth engine that maximizes sales and marketing performance. Partners with clients from strategy through execution to results analysis. Augments and accelerates existing resources to close gaps, achieve quick wins, and elevate performance. Implements scalable systems and tools. Serves solopreneurs to enterprise companies across tech, fintech, legal, wellness, hospitality, and other industries. Proven and tested partner guiding B2B and B2B2C companies through disruption and transformation.> Accelerates marketing execution by delivering unique value propositions and customer value messaging > Boosts client retention and acquisition through GTM frameworks targeting ideal customer profiles > Increases engagement, response rates, and sales by analyzing data and implementing leading best practices > Enhances market position and drives growth by incorporates customer insights and competitive intelligenceβΆοΈ MAKE PRODUCT MARKETING THE POWERHOUSE FOR SALES AND MARKETING PERFORMANCE IT CAN BE > Consistent positioning can SHORTEN THE SALES CYCLE BY 15%, leading to more efficient sales processes. Forrester, "The Impact of Consistent Brand Messaging on Sales Efficiency," 2020> Companies with strong product marketing strategies can REDUCE THEIR CUSTOMER ACQUISITION COSTS BY 20%. HubSpot, "State of Inbound Marketing Report," 2022> Companies with CONSISTENT AND UNIQUE POSITIONING SEE A 40% HIGHER ENGAGEMENT rate with their content. Content Marketing Institute, "2023 B2B Content Marketing Benchmarks, Budgets, and TrendsβNorth America," 2023
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Director βΊ Product Marketing | Gtm Strategy L Competitive Analysis | Market Research | Sales | SaasEnvestnet | Yodlee Oct 2019 - Nov 2023Berwyn, Pennsylvania, UsβΆοΈ LEADERSHIP: Hired to establish product marketing function and execute GTM strategy, positioning, messaging, sales and marketing enablement, and competitive analysis at publicly traded data and analytics fintech, 4 years into acquisition by fintech parent company. Established strong relationships across teams for dynamic, high-impact projects and elevated the team.βΆοΈ PROFESSIONAL HIGHLIGHTS: β’ Introduced product launch best practices, repeatable systems, and resources such as GTM plans, strategic narratives, positioning/messaging, sales enablement playbooks, content, and battlecards, and marketing enablement tools.β’ Launched multiple products, including SaaS, platforms, and solutions YOY to multiple segments in new markets, including global, contributing to revenue growth.β’ Generated revenue through marketing influenced wins and pipeline with significant product ROI, competitive research, and content initiative.β’ Earned pivotal analyst ranking, Forrester Wave Leader, for global open banking and contributed to increase in thought leadership share of voice.β’ Managed multiple partner marketing initiatives with Amazon Web Services, Snowflake, Tata Consultancy Services, and select resellers.β’ Delivered results through influence, communication, and collaboration cross-functionally and lead multiple matrixed project team members, contractors, and agencies. -
Director βΊ Product Marketing | Analytics | Cross-Functional Team Leadership | Startups | GtmLexisnexis Jan 2017 - Jun 2019New York City, Ny, UsβΆοΈ LEADERSHIP: Held multiple, often concurrent, product marketing leadership roles amidst organizational changes for legal data, analytics, and software solutions company operating in 100 countries with 15K employees. Selected to build new product marketing team in tight alignment with product management. Division marketing lead for early integration of 3 legal tech start-up acquisitions.βΆοΈ PROFESSIONAL HIGHLIGHTS: β’ Launched new litigation analytics portfolio delivering ~60% increase in earned voice and positive sentiment, exceeded launch revenue target for halo product, and won the Legaltech Peopleβs Choice Award. β’ Hired and lead a 6-person team along with matrixed team members, contractors, and agencies. Introduced product marketing best-practices amidst change management responsibilities.β’ Lead solutions marketing team and was a key contributor to CRM/lead scoring analysis project. Directed a $2M media investment. Lead up to 10 direct reports along with leadership across matrixed teams, contractors, and multiple agencies.β’ Tapped as interim product and digital marketing leader for multi-million-dollar corporate segment. Developed positioning and messaging targeting buying team, buyer journey, and personas in support of account-based marketing, thought leadership content, PPC, and SEO focused go-to-market plan. -
Director βΊ Product Marketing L Integrated Marketing | Product Launches | Sales Enablement L GtmLexisnexis Oct 2012 - Dec 2016New York City, Ny, UsβΆοΈ LEADERSHIP: Promoted to strengthen product marketing function in alignment with sales and brand initiatives for multi-million product portfolio. Introduced processes, assets, and training for GTM planning, product launches, positioning, messaging, and content. Collaborated to identify creative solutions for absence of customer testimonials and product adoption statistics.βΆοΈ PROFESSIONAL HIGHLIGHTS: β’ Led launch strategy and digital marketing execution for new campaign featuring 6 high-impact products in 15 weeks. β’ Secured sales and earned 29% opportunity to win conversion rate versus 10% internal benchmark. Increased organic search by 15.5%.β’ The campaign won Branded Content Gold Award, Communicator Award of Excellence and Outstanding Website Award. β’ Rolled out initiative to sales and marketing leadership promoting adoption and communicating results.β’ Functioned as project team lead for peers as well as 2 direct reports, agencies, contractors, and matrixed contributors.
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Sr Manager βΊ Product Marketing | Lead Generation & Engagement | Messaging | Sales | Market ResearchLexisnexis 2011 - Oct 2012New York City, Ny, UsβΆοΈ LEADERSHIP: Developed differentiated positioning and messaging and sales enablement assets that increased sales use, improved sales outreach, and produced better sales outcomes.βΆοΈ PROFESSIONAL HIGHLIGHTS: β’ Increased quality and adoption of sales enablement resources with 52% of sales leveraging to close wins.β’ Improved engagement with 85% of sales reporting better, more consultative customer discussions.β’ Drove lead generation with 42% of sales reporting customer-initiated conversations attributed to campaign.
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Manager βΊ Brand Marketing | Customer Experience & Satisfaction | Integrated Marketing | PlanningLexisnexis Aug 2009 - Feb 2011New York City, Ny, UsβΆοΈ LEADERSHIP: Hired to spearhead a customer onboarding program across functions and plan multi-channel marketing to improve customer experience, loyalty, and usage. Executed journey-based marketing touchpoints across channels and segments to 1K users/monthly.βΆοΈ PROFESSIONAL HIGHLIGHTS: β’ Built new program which met 93+% retention targets YOY contributing to subscription renewal revenue. β’ Improved customer onboarding experience and achieved a 4.3 out of 5 customer satisfaction rating.
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Sr Manager | Partner Marketing | Leadership | Problem Solving | Communication | Process ImprovementLenovo Jul 2005 - Jul 2009Morrisville, Nc, UsβΆοΈ LEADERSHIP: Retained after acquisition of IBM computing division to lead complex, global, co-marketing programs with Microsoft, Cisco, and AMD.βΆοΈ PROFESSIONAL HIGHLIGHTS: β’ Secured at-risk funding through successful negotiations.β’ Implemented global and regional processes for compliance and efficiency. β’ Programs contributed multi-millions per year in co-marketing joint initiatives.
Darcy Tyrrell Skills
Darcy Tyrrell Education Details
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Wake Forest UniversityCommunications And Psychology
Frequently Asked Questions about Darcy Tyrrell
What company does Darcy Tyrrell work for?
Darcy Tyrrell works for Buttercms π§
What is Darcy Tyrrell's role at the current company?
Darcy Tyrrell's current role is GTM Strategy l Product Marketing l Driving Growth l Strategic Partnerships l Business Transformation l Sales & Marketing Enablement l Market Research l Positioning Frameworks l.
What is Darcy Tyrrell's email address?
Darcy Tyrrell's email address is da****@****xis.com
What is Darcy Tyrrell's direct phone number?
Darcy Tyrrell's direct phone number is +193786*****
What schools did Darcy Tyrrell attend?
Darcy Tyrrell attended Wake Forest University.
What skills is Darcy Tyrrell known for?
Darcy Tyrrell has skills like Marketing Communications, Direct Marketing, Product Marketing, Marketing Strategy, Advertising, Creative Direction, Market Research, Digital Marketing, Marketing, Email Marketing, Crm, Corporate Communications.
Who are Darcy Tyrrell's colleagues?
Darcy Tyrrell's colleagues are Taminoturoko Briggs, Matt Knutson, Maria Violante.
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