Darcy Ervick Email & Phone Number

FIREHOUSE SUBS - $1B national fast casual chain acquired by Restaurant Brands International in 2021 2015 to Present Director, Field Marketing, US and Canada remoteOversee a team of three who directly manage 700 restaurants in 27 states/98 DMAs with managed total local co-op budgets of $5+ million.Lead Field Marketing Managers in supporting the franchisees in Firehouse Subs territories while ensuring positive sales growth in regional areas.Collaborate with Senior Director of Media & Field Marketing, along with the media agency, in the development and execution of systemwide and local media plansLead specific initiatives with the branding agency and creative team as pertinent to field execution (daypart specials, daily specials)Develop and foster relationships with larger franchisees/franchise groups to provide valuable marketing support for their enterprisesResponsible for the strategic planning, development, and execution of local market plans that support profitable growthResponsible for hiring, managing, training, and developing Firehouse Subs Field Marketing Manager rolesResponsible for communication and alignment behind key initiatives by Field Marketing Managers, franchise business consultants, and franchisees in assigned territories (NRO, Local Store and Market Activations)Communicate field insights back to the brand for use in future planning and program developmentEducate franchisees on marketing and influence franchisees to invest in additional marketing initiatives to grow their businessIdentifying and initiating continuous improvement initiatives as it relates to improving Firehouse Subs field marketing from both an internal (process) and external (end-consumer/franchisor) perspective Key contributor in establishing strategic planning discipline within the marketing groupResponsible for development and execution of formal DMA planning process and effective use of local media funds to support growthManagement of team and regional DMA budgetsIntegral in introducing Firehouse Subs to the Western Canada provinces with initial sales the more than double sales in the Ontario province. CLIENT EXPERIENCEProcter & Gamble, SUPERVALU, Fifth Third Bank, Formica, Gold Star Chili, Fazoli’s, Subway Restaurants, Colorado Dept of Transportation, Denver Regional Council of Governments, HIstory Colorado Center, Colorado State Patrol, City of Golden, Gates Corporation, Wyoming Dept of Transportation, CU Denver, The Egg & I, Zaring Homes

Listed skills include Integrated Marketing, Marketing Communications, Interactive Marketing, Social Media Marketing, and 31 others.