A B2B demand generation leader leveraging Content Syndication, ABM campaigns, and contact database platform for software, technology and B2B companies.• Spearheaded the sales development process in this successful customer-facing position for this leading B2B demand generation company. Managed, qualified, and followed through on all in-bound leads.• Built out sales cadences in Salesforce that led to set up of appointments, demos and product sales.• Increased inbound-driven revenue from 8% to 20% of total revenue by optimizing the lead management process.• Increased MQL to SQL conversion rate by over 80% within the first six months.• Reduced time to first appointment from 14 days to 3 days.

A B2B gift card technology platform.• Managed all aspects of the full sales cycle for one of the nation's largest developers of corporate Gift Card programs, working with a number of leading merchant companies as an out-sourced program management solution, helping them build a robust and profitable B2B gift card business by placing their gift cards in various employee reward programs, health and wellness programs, sales incentive programs, and customer loyalty and rewards programs.• Primary focus was on selling client gift card solutions for our featured brands such as CVS, Home Depot, The Cheesecake Factory, HomeChef.• Utilized Salesforce; responded to inbound and outbound leads, presenting the proper program to match clients’ brands.

• Managed all aspects of new account development and management across multiple verticals including finance, health care, and retail. Coordinated projects for approximately 60 clients.• Achieved all quarterly bonuses and 100% budget delivery.• Recognized as 1st Place Publishers Club winner for top sales in region.

• Managed all aspects of new account development and account management for this luxury lifestyle magazine.• Recognized for growing account base and building a strong new business pipeline.

• Managed online advertising programs and budget for this fast-emerging software company.• Collaborated with product marketing managers to determine needs across all product lines and develop inbound and outbound marketing plans.

• Developed trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors. Managed the largest billing accounts at the agency due to excellence in building customer trust and exceeding customer needs.• Handled all client internal projects working with creative, media buying and copywriters. Managed Asst. Account Executives and Account Coordinators.

• Customer relationship and business growth focus, operating as lead point of contact for major accounts: MetLife, Ernst & Young, Capgemini, Citigroup, and TD Waterhouse. • Managed all client internal projects working with creative, media buying and copywriters. Managed Asst. Account Executives and Account Coordinators.