Darcy Heron Email & Phone Number

Australia

Responsible for the development and implementation of the Oceania marketing strategy focused on growing sales in key verticals. Leads a collaborative marketing team and supports initiatives which enable continuous development. Works closely with Sales teams to understand local insights with a key focus on measurable returns, including lead generation. Develops and manages the marketing OPEX for Oceania. Consistently builds efficiencies by investing time to understand complexities. Regularly proposes new ideas to provide solutions utilising new technologies. Maintains industry relationships and ensures compliance with legal and regulatory requirements in marketing activities.

Melbourne, Australia

Managed and implemented the customer centric, digital marketing strategy. Presented and recommended data driven insights to senior leaders and wider organisation. Worked closely with front and back-end developers to deliver online tools and applications, featuring the integration of third-party APIs. Partnered with key stakeholders on research projects to identify segmentation, industry trends and UX enhancements. Applied market research findings in conjunction with customer journey mapping to deliver strategic content framework. Responsible for relationship management across media buying, creative and digital agencies. Managed strategic customer facing website projects and delivered tactical online web applications.

Melbourne, Australia

Responsible for the development and maintenance of the Bayer Crop Science Customer website. Provided data based recommendations to Brand Managers to enable successful digital campaigns. Responsible for Google Analytics reporting and insights. Utilized digital as a catalyst for cross portfolio collaboration and alignment. Delivered online tools to enable growers and advisors to make informed business decisions, including a herbicide resistance mapping tool, a fungicide risk tool. Responsible for digital marketing budget.

Auckland, New Zealand

Delivered consistency of brand across portfolio management teams. Responsible for working with agencies to deliver marketing campaigns, increased customer loyalty and events.

Auckland, New Zealand

Obtained and analysed market research to enable data-based business decisions. Managed and championed local CRM platform for Sales and Marketing teams. Provided leadership with market data for annual budgeting process, including presentations to the APAC region. Utilised global tools to develop pricing strategies.

Auckland, New Zealand

Obtained and analysed market research to enable data-based business decisions. Promoted to hybrid role (Business Intelligence & Communications Manager)

Auckland, New Zealand

Responsible for execution of event management, copy writing and website content. Held management position with one direct report. Delivered New Zealand’s Technology Showcase 2014, an industry expo that achieved a 61% increase in end-user attendance and a 16% increase in reseller attendance YoY.

Auckland

Responsible for one direct report (Marketing Assistant). Managed repeat business customer loyalty strategy. Organised and hosted multiple industry events. Negotiated, developed, and implemented customer promotions in key channels including Harvey Norman, Noel Leeming and PB Tech. Provided high level monthly/quarterly/annual reporting to senior management in leading retail channels.

Auckland, New Zealand

Auckland, New Zealand

Helensville, Auckland, New Zealand

Bachelor Of Business, Advertising

Bachelor Of Arts, Psychology