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Darcy Grabenstein (She/Her), Apr, Abc Email & Phone Number

Director, Content Strategy and Thought Leadership at Citeline
Location: Burlington, New Jersey, United States 11 work roles 2 schools
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Current company
Role
Director, Content Strategy and Thought Leadership
Location
Burlington, New Jersey, United States
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Who is Darcy Grabenstein (She/Her), Apr, Abc? Overview

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Darcy Grabenstein (She/Her), Apr, Abc is listed as Director, Content Strategy and Thought Leadership at Citeline, a company with 518 employees, based in Burlington, New Jersey, United States. AeroLeads shows a matched LinkedIn profile for Darcy Grabenstein (She/Her), Apr, Abc.

Darcy Grabenstein (She/Her), Apr, Abc previously worked as Director, Content Strategy & Thought Leadership at Citeline and Senior Manager of Content Strategy at Citeline. Darcy Grabenstein (She/Her), Apr, Abc holds Bachelor Of Science, Journalism from University Of Florida.

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Email format at Citeline

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Citeline

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Profile bio

About Darcy Grabenstein (She/Her), Apr, Abc

You could call me as a Renaissance person for the digital age. Of course, some folks may call me "anal" due to my keen attention to detail.While my passion is writing, I've worn many hats throughout my career: email production and deployment, account management (one client referred to me as his "gold standard"), public relations. Thanks to a background in journalism, I both understand media priorities and have a deep respect for deadlines.Whether I'm writing a white paper on clinical trial disclosure, a blog post about women battling breast cancer or a poem on social justice, I hope others find meaning in my work.

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Darcy Grabenstein (She/Her), Apr, Abc's current company

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Citeline
Citeline
Director, Content Strategy and Thought Leadership
Burlington, NJ, US
Website
Employees
518
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11 roles · 34 years

Darcy Grabenstein (She/Her), Apr, Abc work experience

A career timeline built from the work history available for this profile.

Director, Content Strategy And Thought Leadership

Burlington, NJ, US

Director, Content Strategy & Thought Leadership

Current

New York, New York, US

Overseeing one writer, I manage thought leadership and marketing content for Citeline's portfolio of business intelligences services and solutions for the pharmaceutical industry.

Apr 2024 - Present

Senior Manager Of Content Strategy

New York, New York, US

I develop, manage and execute branded content strategy to nurture Informa’s community of pharmaceutical/biotech prospects at every stage of the buying journey. This includes tailoring messages to our audiences, marketing channels and media outlets, while developing assets that are engaging and meaningful to readers. I drive all steps of writing/content.

Aug 2018 - Apr 2024

Freelance Copywriting, Pr

Current
The Hired Hand

I write SEO content, blogs, news releases, case studies, solutions briefs, ads and other collateral for a wide variety of clients, from B2C to B2B in home goods, technology, gourmet food, health and more. Past and present projects/clients include:- B2B & B2C print ads, collateral, web content & more for a global interactive agency in New York City- News.

1992 - Present ~34 yrs 5 mos

Content Marketing Manager

Iselin, New Jersey, US

As content marketing manager, I play a key role in the development, management and execution of the branded content strategy across SmartLinx Solutions' B2B buyer-facing digital and social channels. I manage content publishing across SmartLinx social channels, website engagement platforms and branded content hub. I also write content and oversee content.

Jun 2017 - Aug 2018

Senior Copywriter

Souderton, Pennsylvania, US

My roles in managing the overall copywriting efforts for the agency’s clients included:- Writing, editing, posting and proofing content/copy- Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic design and navigational structure of projects- Working with the team to develop digital media experiences.

Jul 2014 - Mar 2017

Digital Account Manager

Chelmsford, MA, US

  • My role was to meet - and exceed - client expectations for production and delivery of email campaigns. I worked with a division of the world's leading beauty company. In this role, I:
  • Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs
  • Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables
  • Applied email best practices to help guide client
  • Allocated creative and production resources
  • Developed process documents, QA checklists, platform manuals
Jul 2012 - May 2014

Senior Copywriter

US

Wrote blog posts, SEO content, product descriptions, banner ads and catalog copy, wrote and managed email promotions.

Mar 1998 - Jul 2012

Copywriter/Project Manager

Princeton, NJ, US

- Wrote brochures, consumer and professional materials, plus Internet, advertising and direct-mail copy for the Marketing Services divisionHighlight: Produced an interactive CD-ROM for computer-based testing

Apr 1997 - Mar 1998

Copywriter

Conshohocken, Pennsylvania, US

- Wrote copy for advertising, sell sheets, packaging and point-of-purchase displays; generated product names; and wrote news releases for the creative marketing services firm - Heavy focus on packaging, free-standing inserts, direct mailClients included: Nabisco, Johnson & Johnson, Warner-Lambert, M&M/MarsHighlight: Developed theme for major client.

Aug 1995 - Apr 1997

Public Relations Director

Northeast Florida Regional Planning Council

- Served as media liaison/spokesperson (wrote press releases)- Oversaw all publications (annual reports, newsletters, brochures)- Created and placed print and radio advertising, PSAs- Planned special events, staffed committees, wrote grantsHighlights:- Instituted Vial File (also known as Vial of Life) in three counties- Helped get Business Development.

Nov 1993 - Jul 1995
2 education records

Darcy Grabenstein (She/Her), Apr, Abc education

Bachelor Of Science, Journalism

University Of Florida

Education record

Modern Media Institute (Now The Poynter Institute)
FAQ

Frequently asked questions about Darcy Grabenstein (She/Her), Apr, Abc

Quick answers generated from the profile data available on this page.

What company does Darcy Grabenstein (She/Her), Apr, Abc work for?

Darcy Grabenstein (She/Her), Apr, Abc works for Citeline.

What is Darcy Grabenstein (She/Her), Apr, Abc's role at Citeline?

Darcy Grabenstein (She/Her), Apr, Abc is listed as Director, Content Strategy and Thought Leadership at Citeline.

Where is Darcy Grabenstein (She/Her), Apr, Abc based?

Darcy Grabenstein (She/Her), Apr, Abc is based in Burlington, New Jersey, United States while working with Citeline.

What companies has Darcy Grabenstein (She/Her), Apr, Abc worked for?

Darcy Grabenstein (She/Her), Apr, Abc has worked for Citeline, The Hired Hand, Smartlinx, Annodyne, Inc., and The Agency Inside, A Harte Hanks Company.

How can I contact Darcy Grabenstein (She/Her), Apr, Abc?

You can use AeroLeads to view verified contact signals for Darcy Grabenstein (She/Her), Apr, Abc at Citeline, including work email, phone, and LinkedIn data when available.

What schools did Darcy Grabenstein (She/Her), Apr, Abc attend?

Darcy Grabenstein (She/Her), Apr, Abc holds Bachelor Of Science, Journalism from University Of Florida.

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