Overseeing one writer, I manage thought leadership and marketing content for Citeline's portfolio of business intelligences services and solutions for the pharmaceutical industry.

I develop, manage and execute branded content strategy to nurture Informa’s community of pharmaceutical/biotech prospects at every stage of the buying journey. This includes tailoring messages to our audiences, marketing channels and media outlets, while developing assets that are engaging and meaningful to readers. I drive all steps of writing/content projects: from concept and outline approval to resourcing and execution. Previously, I managed content publishing across TrialScope social channels, website engagement platforms and branded content hub.

I write SEO content, blogs, news releases, case studies, solutions briefs, ads and other collateral for a wide variety of clients, from B2C to B2B in home goods, technology, gourmet food, health and more. Past and present projects/clients include:- B2B & B2C print ads, collateral, web content & more for a global interactive agency in New York City- News releases for a national PR distribution service- SEO content for the redesign of a college website- B2B case studies, solutions briefs, web video scripts & more for a tech marketing agency

As content marketing manager, I play a key role in the development, management and execution of the branded content strategy across SmartLinx Solutions' B2B buyer-facing digital and social channels. I manage content publishing across SmartLinx social channels, website engagement platforms and branded content hub. I also write content and oversee content creation including white papers/eBooks, articles, webinars, videos and blog posts. The content we develop is designed to nurture our community of long-term care, hospital and government clients as well as prospects at every stage of the buying journey. I am tasked with establishing and delivering monthly content marketing performance reporting, and with developing new processes for internal collaboration and review to optimize the content development process.

My roles in managing the overall copywriting efforts for the agency’s clients included:- Writing, editing, posting and proofing content/copy- Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic design and navigational structure of projects- Working with the team to develop digital media experiences that exceed client goals- Actively seeking out and helping define new creative possibilities for client engagements- Leading, developing and growing the copy/content team- Developing compelling creative within interactive communications ranging from websites to online media- Serving as team lead in communicating and presenting copy to internal teams and clients

My role was to meet - and exceed - client expectations for production and delivery of email campaigns. I worked with a division of the world's leading beauty company. In this role, I:• Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs• Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables• Applied email best practices to help guide client • Allocated creative and production resources• Developed process documents, QA checklists, platform manuals• Pulled and analyzed reports to determine email campaign effectiveness• Maintained spreadsheet of client campaigns for scheduling and fees for invoicing• Prepared quotes for special projects

Wrote blog posts, SEO content, product descriptions, banner ads and catalog copy, wrote and managed email promotions.

- Wrote brochures, consumer and professional materials, plus Internet, advertising and direct-mail copy for the Marketing Services divisionHighlight: Produced an interactive CD-ROM for computer-based testing

- Wrote copy for advertising, sell sheets, packaging and point-of-purchase displays; generated product names; and wrote news releases for the creative marketing services firm - Heavy focus on packaging, free-standing inserts, direct mailClients included: Nabisco, Johnson & Johnson, Warner-Lambert, M&M/MarsHighlight: Developed theme for major client presentation, and we were awarded the project

- Served as media liaison/spokesperson (wrote press releases)- Oversaw all publications (annual reports, newsletters, brochures)- Created and placed print and radio advertising, PSAs- Planned special events, staffed committees, wrote grantsHighlights:- Instituted Vial File (also known as Vial of Life) in three counties- Helped get Business Development Corporation off the ground- Solicited $30,000-plus in in-kind donations, securing state matching funds for Northeast Florida Healthy Start Coalition- Developed PR training manual for Private Industry Council