Darcy Simonis Email & Phone Number

Tauranga, Nz

Leading Omni channel strategy and revenue acceleration of a New Zealand-based controlled agriculture research and manufacturing firm developing breakthrough products to help growers achieve exceptional crop and yield. Steering revenue generation for a company raising the standard for high-quality yields with minimal impact and waste to the environment, with aggressive growth goals. Responsible for growing the sales and marketing function and customer support.• Directing post-acquisition go-to-market business strategy and integration after the recent purchase of agri-tech leader Autogrow, further expanding the company’s global footprint into the CEA (Controlled Environmental Agriculture) space• Leading the development of the executive corporate strategic plan, defining the company’s purpose with a focus on a culture of innovation• Identifying opportunities to drive the customer experience and build the CEA community• Cross-functional leadership with finance, product management, and marketing department on messaging, pricing, and business models to ensure customer satisfaction and attain revenue goals

Smithfield, Rhode Island, Us

Drove the success of customer and sales strategy for this family-owned analytical instrumentation company, building a sales management infrastructure with a strong pipeline of new business. Guided strategic planning and goals, policy, and program initiatives for the US market. Reported to CEO, member of the executive team, and served as a trusted partner to other division leaders and clients.• Consistently delivered innovative approaches to grow the existing customer base and increase the penetration of key accounts, expanding market share, delivering double-digit sales increases and increased operating profit, • Managed the performance of 75 individuals across sales, operations, and marketing • Improved performance of the field sales organization, mentoring and coaching individuals to succeed and advance their goals

Zurich, Zh, Ch

Guided global strategy and customer growth for a $1.3B food and beverage segment across cross-divisional networks. Led and developed global leaders to succeed and communicated clear pathways to advance their careers with ABB. Identified global market trends and developed value propositions for new account development and greenfield/brownfield projects.• Managed training, performance, and development of global F&B team and 40 dedicated global F&B country leaders• Steered segment on key KPIs, targeted 15% growth by 2020• Established and nurtured strategic global customer and channel partner relationships

London, Gb

Directed performance and growth of a $124M business which included F&B clients plus industrial businesses of Oil & Gas, Advanced Water, Engineered Filtration and Clean Air Systems. Led company sales revenue strategy through organic market growth/penetration in assigned segments and developed a high performing team of sales professionals to execute against aggressive objectives.• Worked cross functionally with leaders in Marketing, Operations, Customer Service and Engineering to align strategic objectives, ensure teamwork, collaboration and goal attainment • Responsible for continuous improvements in process and training, and employee advancement development

London, Gb

Led strategy to define and drive sales growth for key global markets in Brewing, Dairy and Biogas for the hygienic process solutions platform, with consistent performance on double digit sales growth targets. Trained and developed global sales leaders and teams across eight regions, managing key factory relationships in Germany, Holland and New Zealand to insure results. Directed market-share expansion, identifying and developing high performing sales teams to meet aggressive goals.• Helped develop and launch a Sales Excellence program across the platform providing a tracking method for sales funnels, sales associate performance tracking and globally standardized SIP plans, creating consistent reporting and sales analytics across all regions• Merged the sales teams and redeployed resources to create an improved structure, greater synergy and efficiency for the sales staff to elevate collaboration and improve results• Effectively managed through budget and resource restraints to reach positive OI targets.• Held responsibility for developing and implementing company’s go to market strategy for the Craft Brewing blue chip, tripling business in 2 years exceeding sales goals• Led change management projects, including reorganizing sales teams, now on track to achieving sales and OI targets for 2017

London, Gb

Led strategy development for broad territory, collaborating with cross-functional teams and senior management to develop effective plans for North American business and key accounts. • Directed double digit YOY sales growth in first year• Drove performance of 20-member outside and inside sales, service and marketing teams, while delivering continuous improvements and increasing market share for the Food & Beverage business in North America• Developed quarterly promotions increasing top line figures • Kept sales expenses down and consistently delivered on OI targets month over month• Increased service revenue by developing a dedicated service team• Managed relationships with factories in Germany and Holland to insure clear and effective communication and expectations between all offices • Performed trend analyses, reviewed KPIs, driving business growth and implementing marketing programs to increase profitable customer relationships in North America

London, Gb

Recruited to manage all Foodservice distribution sales for North America and Latin America, managing $30M in sales. • Educated, mentored and supported 10 direct and indirect reports in Mexico and Brazil • Performed trend analysis, reviewing KPIs, implementing marketing programs to establish and increase profitable customer relationships• Exceeded double digit sales targets YOY• Managed a sales team with close to 0% attrition rate under my leadership• Hired in 2009 as Senior Manager-Business Development; promoted after one year to Director position with responsibility for North and Latin Americas

Vice President of the USA Branch, Cimbali USA, a division of the parent company Gruppo Cimbali S.p.A., Italy, a $150M worldwide leading producer of espresso and cappuccino machines. Manage operations and annual sales of $6-$7M. Responsible for sales, service, promotions, new product launch and business development throughout the distribution network of 20+ locations nationwide and direct accounts.• Opened US Branch office, developing marketing materials and promotions, staffing and relentlessly working to build the brand • Increased distribution network by 10%• Solidified position on key accounts: Olive Garden, Disney, Bahama Breeze, Sodexo• Managed and controlled operations through continuous P&L analysis, budget planning, forecasting, and calculation of ROI on equipment

Managed a 12-state territory including 12 master distributors and dealer direct, OEM and national accounts for this manufacturer of water treatment equipment in the food service industry. Played pivotal role in corporate conversion from Everpure to Pentair, including introducing new name recognition, service features and benefits after acquisition.• Responsible for $3.8M in sales; successfully drove double-digit sales growth for 2 years• Analyzed distribution channels, reengineered distribution strategies, and implemented growth-oriented marketing programs resulting in an increase in sales revenue and loyal customer partnerships• Managed accounts, i.e. McDonalds, Sheetz, with consistent 10% YOY growth

Associate Of Science - As, Fashion Merchandising And Management

Business Administration