Darcy Simonis Email and Phone Number
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As Chief Revenue Officer, I direct vision, strategy, marketing, and revenue acceleration for New Zealand-based Bluelab.Bluelab is an innovative leader serving the grower industry, raising the standard for high-quality yields with minimal impact and waste to the environment with unique, technology-based tools to help today's growers thrive. Our recent acquisition of Autogrow further expands our global footprint into the CEA (Controlled Environmental Agriculture) space. I lead the success of the organization's sales, marketing, customer support, and eCommerce teams, building a customer experience and delivery model that ensures client success and company profitability.My background includes more than two decades of experience driving the growth and revenue of companies in highly competitive and regulated spaces. With proven success steering vision, strategy, expansion, and revenue, I know how to ignite teams to maximize performance and deliver on aggressive goals. I have a deep track record of scaling businesses and sales operations worldwide, leveraging channel partners to accelerate market share, and am committed to delivering results for my company, customers, and investors. I have held director, VP, and President titles for Fortune 500 and privately held companies across a broad array of industries. I offer abundant valuable overseas resources and cultural awareness with a vast history of international travel. Accelerating growth to meet aggressive objectives, I know how to increase brand share and profitability, working with teams and clients across continents focusing on strategy, quality, integrity, training, and execution.I offer broad experience leading global strategy and revenue generation in the following industries:• Food & Beverage• Processing Solutions• Foodservice EquipmentI am a competitive marathon runner and a lifelong learner interested in networking, industry leadership engagement and new partnership opportunities. Contact me via LinkedIn messaging or direct at darcysimonis@yahoo.com.
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Chief Revenue Officer (Cro)Bluelab Jul 2022 - PresentTauranga, NzLeading Omni channel strategy and revenue acceleration of a New Zealand-based controlled agriculture research and manufacturing firm developing breakthrough products to help growers achieve exceptional crop and yield. Steering revenue generation for a company raising the standard for high-quality yields with minimal impact and waste to the environment, with aggressive growth goals. Responsible for growing the sales and marketing function and customer support.• Directing post-acquisition go-to-market business strategy and integration after the recent purchase of agri-tech leader Autogrow, further expanding the company’s global footprint into the CEA (Controlled Environmental Agriculture) space• Leading the development of the executive corporate strategic plan, defining the company’s purpose with a focus on a culture of innovation• Identifying opportunities to drive the customer experience and build the CEA community• Cross-functional leadership with finance, product management, and marketing department on messaging, pricing, and business models to ensure customer satisfaction and attain revenue goals -
President - Us OperationsHanna Instruments Jan 2020 - Jun 2022Smithfield, Rhode Island, UsDrove the success of customer and sales strategy for this family-owned analytical instrumentation company, building a sales management infrastructure with a strong pipeline of new business. Guided strategic planning and goals, policy, and program initiatives for the US market. Reported to CEO, member of the executive team, and served as a trusted partner to other division leaders and clients.• Consistently delivered innovative approaches to grow the existing customer base and increase the penetration of key accounts, expanding market share, delivering double-digit sales increases and increased operating profit, • Managed the performance of 75 individuals across sales, operations, and marketing • Improved performance of the field sales organization, mentoring and coaching individuals to succeed and advance their goals -
Industry Network Leader | Group Vice President - Food & BeverageAbb May 2018 - Dec 2019Zurich, Zh, ChGuided global strategy and customer growth for a $1.3B food and beverage segment across cross-divisional networks. Led and developed global leaders to succeed and communicated clear pathways to advance their careers with ABB. Identified global market trends and developed value propositions for new account development and greenfield/brownfield projects.• Managed training, performance, and development of global F&B team and 40 dedicated global F&B country leaders• Steered segment on key KPIs, targeted 15% growth by 2020• Established and nurtured strategic global customer and channel partner relationships -
Senior Sales DirectorPentair Flow & Filtration Solutions Jan 2018 - May 2018London, GbDirected performance and growth of a $124M business which included F&B clients plus industrial businesses of Oil & Gas, Advanced Water, Engineered Filtration and Clean Air Systems. Led company sales revenue strategy through organic market growth/penetration in assigned segments and developed a high performing team of sales professionals to execute against aggressive objectives.• Worked cross functionally with leaders in Marketing, Operations, Customer Service and Engineering to align strategic objectives, ensure teamwork, collaboration and goal attainment • Responsible for continuous improvements in process and training, and employee advancement development -
Senior Sales Director | Hygienic Process Solutions Platform | Global RegionsPentair Flow & Filtration Solutions Feb 2016 - Dec 2017London, GbLed strategy to define and drive sales growth for key global markets in Brewing, Dairy and Biogas for the hygienic process solutions platform, with consistent performance on double digit sales growth targets. Trained and developed global sales leaders and teams across eight regions, managing key factory relationships in Germany, Holland and New Zealand to insure results. Directed market-share expansion, identifying and developing high performing sales teams to meet aggressive goals.• Helped develop and launch a Sales Excellence program across the platform providing a tracking method for sales funnels, sales associate performance tracking and globally standardized SIP plans, creating consistent reporting and sales analytics across all regions• Merged the sales teams and redeployed resources to create an improved structure, greater synergy and efficiency for the sales staff to elevate collaboration and improve results• Effectively managed through budget and resource restraints to reach positive OI targets.• Held responsibility for developing and implementing company’s go to market strategy for the Craft Brewing blue chip, tripling business in 2 years exceeding sales goals• Led change management projects, including reorganizing sales teams, now on track to achieving sales and OI targets for 2017 -
Platform Director | North America | Food & BeveragePentair Flow & Filtration Solutions 2014 - 2016London, GbLed strategy development for broad territory, collaborating with cross-functional teams and senior management to develop effective plans for North American business and key accounts. • Directed double digit YOY sales growth in first year• Drove performance of 20-member outside and inside sales, service and marketing teams, while delivering continuous improvements and increasing market share for the Food & Beverage business in North America• Developed quarterly promotions increasing top line figures • Kept sales expenses down and consistently delivered on OI targets month over month• Increased service revenue by developing a dedicated service team• Managed relationships with factories in Germany and Holland to insure clear and effective communication and expectations between all offices • Performed trend analyses, reviewed KPIs, driving business growth and implementing marketing programs to increase profitable customer relationships in North America -
Director Food Service Sales | North America & Latin AmericaPentair 2009 - 2013London, GbRecruited to manage all Foodservice distribution sales for North America and Latin America, managing $30M in sales. • Educated, mentored and supported 10 direct and indirect reports in Mexico and Brazil • Performed trend analysis, reviewing KPIs, implementing marketing programs to establish and increase profitable customer relationships• Exceeded double digit sales targets YOY• Managed a sales team with close to 0% attrition rate under my leadership• Hired in 2009 as Senior Manager-Business Development; promoted after one year to Director position with responsibility for North and Latin Americas -
Vice PresidentCimbali Usa, Inc. 2006 - 2009Vice President of the USA Branch, Cimbali USA, a division of the parent company Gruppo Cimbali S.p.A., Italy, a $150M worldwide leading producer of espresso and cappuccino machines. Manage operations and annual sales of $6-$7M. Responsible for sales, service, promotions, new product launch and business development throughout the distribution network of 20+ locations nationwide and direct accounts.• Opened US Branch office, developing marketing materials and promotions, staffing and relentlessly working to build the brand • Increased distribution network by 10%• Solidified position on key accounts: Olive Garden, Disney, Bahama Breeze, Sodexo• Managed and controlled operations through continuous P&L analysis, budget planning, forecasting, and calculation of ROI on equipment
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Regional Distribution Sales ManagerEverpure, Llc 2002 - 2006Managed a 12-state territory including 12 master distributors and dealer direct, OEM and national accounts for this manufacturer of water treatment equipment in the food service industry. Played pivotal role in corporate conversion from Everpure to Pentair, including introducing new name recognition, service features and benefits after acquisition.• Responsible for $3.8M in sales; successfully drove double-digit sales growth for 2 years• Analyzed distribution channels, reengineered distribution strategies, and implemented growth-oriented marketing programs resulting in an increase in sales revenue and loyal customer partnerships• Managed accounts, i.e. McDonalds, Sheetz, with consistent 10% YOY growth
Darcy Simonis Skills
Darcy Simonis Education Details
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Ray College Of DesignFashion Merchandising And Management -
University Of Wisconsin-MadisonBusiness Administration
Frequently Asked Questions about Darcy Simonis
What company does Darcy Simonis work for?
Darcy Simonis works for Bluelab
What is Darcy Simonis's role at the current company?
Darcy Simonis's current role is Chief Revenue Officer | Global Brand Growth | Go-to-Market Leadership.
What is Darcy Simonis's email address?
Darcy Simonis's email address is da****@****air.com
What is Darcy Simonis's direct phone number?
Darcy Simonis's direct phone number is +163030*****
What schools did Darcy Simonis attend?
Darcy Simonis attended Ray College Of Design, University Of Wisconsin-Madison.
What skills is Darcy Simonis known for?
Darcy Simonis has skills like Sales, Business Development, Key Account Management, Product Development, Management, Cross Functional Team Leadership, P&l Management, Account Management, Customer Service, Sales Operations, Negotiation, Food Service.
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