Darell Scott, Mba Email & Phone Number

Hyattsville, Md, Us

Arlington, Va, Us

Develop and execute membership engagement strategies aimed at enhancing member participation and utilization of Association services, programs, and products. Emphasis is placed on prioritizing the member discount program (MORE Program).•Serve as point of contact for Members on participation and administrative matters related to the MORE Program. •Collaborate with the VP of Strategic Alliances to develop and implement tools, channels, and activities that ensure a seamless signup process for the MORE Program. Maintain Member contacts and MORE Program participation data in NetForum accurately.•Support the Chief Membership Officer, VP of Strategic Alliances and the conference team in planning program conference session and create Member-facing materials to enhance the MORE Program’s visibility during the conference.•Work with the VP of Strategic Alliances to target, track, and recruit new Members for the MORE program, based on criteria and priority markets identified in partnership with MORE Program partners.•Oversee the design and delivery of reports and insights that analyze key performance metrics of the MORE Program.

Arlington, Va, Us

Led the planning and execution of marketing engagements associated with cause-related marketing and programmatic partnership activities working with the Corporate Partnership team.•Developed marketing materials that support the corporate partnership team attract new prospects and retain existing partners.•Represented Meals on Wheels America during corporate partner meetings, advising on marketing planning and engagement.•Served as the communications representative attending all meetings related to corporate partnerships.•Represented the communications team in meetings across the organization and provided communications support for all activities related to corporate partnerships delivering grant funding.•Collaborated with the Senior Director of Digital Communications to execute communications related to the organization’s corporate partnerships, fulfilling partner agreements, building partnership exposure, and deepening relationships.

Washington, District Of Columbia, Us

Created, implemented, and managed marketing and communications strategies that promotes CASE membership and associated benefits to grow revenue, member engagement and awareness of CASE. Manage multiple projects, deadlines, and internal clients.*Create and execute the strategies and marcom plans for the global membership acquisition marketing and communications campaigns, creating the strategies and plans for the campaigns to non-member target segments in US, Canada, Latin America, Europe, Africa, and Asia-Pacific regions.*Supported the membership marketing strategy for the promotion of other CASE benefits, products, and services for membership marketing campaigns, placing a high priority on AMAtlas products, Awards, and Talent Management programs. *Managed cross-functional teams to collaborate on integrated marketing tactics to promote CASE products and services, including books, digital white papers and reports, career center, and research.*Analyzed the effectiveness of these strategies, reports on the success of strategies, and revises strategies to create a stronger ROI. *In collaboration with digital communications staff, employed the use of other digital channels such as social media and e-newsletters to create messages that align with membership marketing strategy.*Managed the creation of content marketing strategy that drives member engagement at CASE and that helps position the organization as a thought leader in higher education. *Provided analysis and evaluate the effectiveness of marketing and communications initiatives for email, market research, web analytics and other data to determine audience preferences.*Member of the CASE Diversity, Equity, Inclusion and Belonging Steering Committee.

Greenbelt, Md, Us

Manage and guide all NABA marketing, communications, web site, advertising, and promotional activities for optimal effectiveness. Responsible for developing the marketing and communications strategies and timelines for NABA programs, events, and resources. Also, manage web site including web content management and web page development for the national office and professional chapters. •Develop integrated marketing plans for campaign launches. Lead in the development and execution of marketing and communications plans and strategies for NABA programs, including chapter communications, events, leadership development, and membership, that are within budget and support NABA’s strategic plan. •Manage implementation project for forty-seven professional chapter websites including each site build, chapter leader training, and formulating the communications plan.•Implement short- and long-term marketing strategies, working closely with membership team to increase NABA membership awareness and participation in NABA programs.•Manage community website.•Recommend email strategies through management of the association’s membership database.•Work with Regional Presidents to produce marketing collateral and create website for the annual Regional Student Conferences.•Content manager for the overall NABA web site, manage web page development, as well as manage all SEO and web analytics.•Manage organization’s social media platforms, including content and integration into overall communication strategy. •Manage the production of the association’s Spectrum Magazine Spring/Summer and Fall/Winter issues.•Manage the creation, design, and production of all marketing collateral and promotional materials, including electronic marketing, publications, eNewsletters, brochures, print advertisements, direct mail, website, videos, social media, and other delivery channels.

Alexandria, Virginia, Us

Supported growth in event registration for U.S. and international events, association membership, educational program participation, purchasing of research and other products managing the execution of marketing plans, data analysis, and perform analysis related to campaigns while also providing recommendations on various marketing programs for domestic and international events.*Created, executed, and managed marketing plans, strategies and managed the development of marketing materials for domestic and international events, which includes Canada and Latin America. Marketing initiatives in the international events have increased registration by 80% for the Canada Conference and 120% for the Latin America Conference. *Created and managed social media communications plan for GBTA Convention 2015. This included managing a team of three peers on social postings across various social media avenues about Convention.*Worked collaboratively with colleagues throughout the organization who have responsibility for managing the web presence and digital media, public relations, special events, education and other public facing programs.*Managed electronic materials production; vendor negotiation; event tracking and measurement; member/customer prospect development and lead generation.*Delivered recommendations to senior staff by analyzing key business drivers in order to develop analytics, such as forecasting reports, conversion reports, lead generation reports, result analyses, individual productivity reports and statistical narratives that illustrate emerging and current business trends. Provided marketing analysis of events through the use of Pardot and Google Analytics.*Provided Google Analytics and website metrics and recommend ways to leverage SEO strategies to increase web traffic.

Jacksonville, FL-Compiled, validated, and evaluated data for implementing targeted marketing campaigns.-Assisted in defining criteria such as target audience, cost/lead, cost/sales, cost/piece, and projected sales for campaign test designs.-Planned, managed, and executed Siebel marketing campaigns using the SAS database function.-Prepared, analyzed, and distributed statistical and analytical reports on current status and results of campaigns.-Extracted data from database systems and developed actionable reports to support and evaluate campaigns.-Analyzed marketing test results, promotions, and strategic marketing initiatives to assist in the development of targeted and cost-effective campaigns.-Ensured statistical and analytical reports, trends, and issues are communicated to appropriate areas and leaders to enable continuous improvements to campaigns.

Jacksonville, FL-Team lead for the Specialty Pharmacy Services Request For Proposal (RFP) for vendors to assist BCBSFL in managing the specialty pharmacy services program.-Point of contact for all vendors and internal staff for the RFP.-Manage communications between the vendors and BCBSFL staff.-Created evaluation spreadsheet that tracks multiple vendor evaluations based on various factors with associated scoring matrix.-Wrote the RFP Interest Letter that was sent to all vendors interested in the multi-million dollar proposal that included guidelines rules of engagement. -Wrote all associated correspondence, in reference to the Specialty Pharmacy RFP initiative.-Edited the RFP and worked cross-functionally with the BCBSFL legal department, as well as the vendors' legal departments in negotiating ''Non-disclosure'' and ''Intent To Bid'' terms.

Fort Lauderdale, FL-Managed external and internal corporate communications, including managing media requests, writing press releases, managing ad placements, and producing advertising scripts.-Oversaw creation and production of collateral and business support materials.-Collected and managed competitor information, providing business analysis on the industry, to senior management.-Coordinated business planning and all reporting requirements including monthly reports, measuring the effectiveness of consultant interventions and impact of communication, etc.-Managed content for the company Internet and Intranet.-Revised and updated all company correspondence, including production of the new billing statements, collection letters, and all external customer correspondence.- Organized and handled preparations for onsite and offsite events and sponsorships.

Washington D.C.-Coordinated marketing and outreach activities for the Minority Scientists Network (MiSciNet) website, particularly targeting MARC/MBRS schools, and recruiting over 20 schools to participate in the program.-Implemented MiSciNet promotional activities to include, but not limited to, e-mail alerts, e-newsletters, direct mail campaigns, and print advertising.-Wrote, edited, and proofed correspondence and copy for promotional materials.-Analyzed the usage data gathered from subscribing institutions to help the department target outreach events to areas or individual institutions that particularly need to be reminded of the presence and utility of the Minority Scientist Network.

Washington D.C.- Managed strategic development and execution of all marketing materials and initiatives needed to include ads, direct mail and media. Managed the administration of budgets, contracts and objective measurement of the efficiency of all efforts.-Created, scheduled, and executed marketing strategies and promotional campaigns (to include direct mail, electronic promotions, space advertisements, publicity, exhibitions, and other channels) to meet annual product marketing and sales objectives.-Managed the revision of the Member Insurance web site including being the Team Lead in the redesign, functionality, and site testing, which led to an increase in web traffic and plan requests. -Managed special event planning, speaker bureaus, seminars, public relations initiatives, program management and coordination of member activities for the Member Insurance Program.

Arlington, VA -Designed and wrote material, conducted training programs, and implemented marketing strategies for products and services.-Managed internal communications between all company departments and externally with vendors. -Assisted in Web site development and management and developed pricing strategies and managed product development.

Arlington, VA -Conducted internal review of billing and engineering support, and coordination for opportunity review for business analysis.-Developed business cases for major national accounts.-Negotiated contract terms and conditions for national sales team.

Crystal City, VA-Analyzed consolidated reports and formulated recommendations regarding target markets, demographics, and advertising.-Managed market research initiatives, produced articles of interest, analyzed market trends, new acquisitions, and pricing.-Assisted in the development of new creative initiatives and made recommendations for portfolio-wide implementation.

Bachelor Of Business Administration, Marketing

Master Of Business Administration, Marketing/Marketing Management, General

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing