Daren is a creative visionary and successful business owner who specializes in media and guest experiences. He began his career with The Walt Disney Company before forming his own businesses to continue to push creative boundaries with award-winning experiences worldwide. His proficiency in working with the largest operating companies for decades has informed his eye for success and has framed for him the opportunities yet to be offered in today’s highly competitive market. For over 30 years, Ulmer has been a key contributor to the experiential attractions and entertainment industry with a solid reputation for understanding exactly what moves and engages audiences, leading pragmatic and efficient productions, and creating a collection of experiences that have delighted, enriched, and engaged audiences around the world. Ulmer has helped conceive, develop, and deliver a variety of Immersive Leisure Destination concepts, entertainment and attractions for world-class clients and brands such as Disney, Universal Studios, Ferrari, PortAventura, NASA/Kennedy Space Center Visitor Complex, Taronga Zoo, One World Trade Center and more. His focus is on holistically-designed Out-of-Home Entertainment destinations that adeptly deliver elevated and unique dining, compelling and rich environments, and engaging entertainment experiences. Daren is the Founder of Mousetrappe, the award-winning Media-Based Experience Design Studio in Burbank, California, part of the Allureum/Medici XD development group. This talented creative media team is the heart & soul behind the scenes for productions such as Happily Ever After at the Magic Kingdom, Beyond All Boundaries at the National WWII Museum, The Tree of Life Awakenings at Disney’s Animal Kingdom, the Ferrari Experience at PortAventura World, and Space Shuttle Atlantis at Kennedy Space Center Visitor Complex.