David Aresty Email & Phone Number

Massachusetts, United States

Remote

• Promoted to lead a team of two Market Managers overseeing 2K+ accounts across 10 states, including MA, ME, NH, VT, RI, CT, NY, NJ, PA, and DE. Oversaw $2M+ region while embracing organizational compliance programs and.
• Spearheaded sales efforts with distributors, chain stores, and independently owned businesses in alignment with annual business plans, promotional calendars, distributor & territory spend, and seasonal releases.
• Regularly met with top buyers to secure placements and drive revenue and profitability.
• Analyzed and developed sales opportunities/game plans utilizing Lilypad CRM, Armadillo Insights IRI, and VIP iDig reporting and analytics software.
• Determined pricing strategy to maximize company profits while achieving desirable margin for distributors; negotiated pricing/sales agreements with distributors to secure an advantage in a competitive market.
• Liaised with 16 distributor partners to elevate brand awareness, expand sales, and shape channel strategy.

Remote

• Administered best practices by holding team and individuals accountable, proactively following activities/behaviors, ensuring full sales pipeline, and following sales processes to achieve sales goals.
• Designed and monitored annual area budget; maximized ROI through pricing strategy, effective incentive programs, relationship development, and product forecasting.Select Achievements
• Increased sales 7.3% in 6 months after designing/implementing focused distributor incentives to drive quarterly goals.
• Maximized regional profitability after evaluating individual territory sales, performing SKU analysis, and narrowing distributor focus on high-performing products in each region.

Remote

• Hired as Area Sales Manager (2014) to establish new distribution territory across VT, NH, RI, and ME before accepting a promotion to assume responsibility for a segment of NY as Northeast Area Sales Manager (2018).
• Collaborated with brewery team to establish sales distribution contracts across five states with different legal requirements and regulations.
• Traveled extensively throughout the area to establish and build relationships; collaborated with customers to understand their purchasing motivation and made recommendations to meet business objectives.
• Sourced, established and managed seven distribution partnerships to secure brand loyalty.
• Planned and coordinated on- and off-premise events at stores, restaurants, trade shows and beer festivals to drive brand awareness for brewery debuting across the east coast.
• Led cross-functional teams in sales, distribution, and marketing to organize product launches, promotional events, and research & development.

Greater Boston Area

• Exceeded company goal of 20% annual growth YoY by creating and nurturing strong relationships with buyers and completing strategic sale cycle from prospecting through close while maintaining compliance with MA state.