Scope is broad with a focus on revenue growth and customer retention. Responsibilities span many levers including programs, products, offers and channel tactics. Primarily partner with our pricing team, product managers and channels to shape our portfolio and signature offers – T-Mobile has been challenging industry practices and growing via our UNcarrier strategy.• ‘Winners Circle’ annual award recipient (<1% of company recognized) in 2018 for accomplishments in redefining products, pricing and policies across eight projects delivering value of $1.3B in 3-yr NPV. Crafted Public Relations positioning and go-to-market plans for these revenue enhancement initiatives to successfully mitigate any negative sentiment and escalations.• Recognized T-Mobile had slowed improving ‘Simple Global’ (int'l roaming product), developed plan to grow the lead among the big four carriers by expanding our country footprint and offering ‘Day Passes’ at better value than AT&T, Verizon and Sprint• Drove a 1.5 year initiative to consolidate 13M customers to our new rate plan portfolio while mitigating customer objections. This project successfully delivered a 3-year NPV of ~$410M via cost and churn reductions and received accolades from industry experts. Consulted with parent company to replicate the model. • Launched an initiative gaining senior leader buy-in within four days to remove 'overages' and challenge our industry peers, contributing to an increase in 'Net promoter Score' (NPS) by 8pp in 3-months• Grew a team of four reporting experts to deliver an insights generation platform

Delivered marketing initiatives for several online products (Hotmail, Messenger, OneDrive / Skydrive, etc). Wearing several hats, delivered projects concurrently to beat timelines, including standing up a reporting team while simultaneously rolling out a marketing playbook to international teams for a successful product launch.• Partnered to build the largest campaign with a $30M perception budget in 11 countries including Out-of-home (US & UK), SEM, Display, Email, Pre-roll videos, Social fan pages and two landing sites, with each large country developing unique campaign assets. Perception increased 14% to the pre-campaign measure.• Program owner for the two large lifecycles (Activate & Engage, Churn reduction). Rebuilt strategy, tested, and launched for 50+ countries. Refined predictive models to reduce churn by 6% and improve engagement by 11%.• Launched a monthly survey in 13 largest countries to measure Perception, Awareness and Interest of both products and features. Survey results enabled optimization of messaging (media mix)• Leveraged competitive intelligence and research team to build a case to shift marketing mix from conversion to building perception.

Led the offer strategy, planning and analytics functions for two channels responsible for servicing 60+ million wireless customers. Received national ‘Key Contributor Award’ in 2006 and 2007 for contributions. Planning included channel strategy, road-maps, financial modeling, forecasting and analysis, contract negotiations and budgeting.Experience: - Customer Lifecycle Management (aka: CRM)- Manage Reporting and Analytics team- Save Desk and Sales Channel Performance management- Financial analysis / Business case developmentprevious titles at AT&T (Cingular)- Sr. Marketing Manager- Sr. Financial Analyst