I have 15+ years of professional experience in retail and business banking (including Premium banking) with strong background in business and product development. Throughout my career I created and executed proposition strategies based on understanding customers' needs and market knowledge. I have built a solid data driven client portfolio and focused on growing sales/revenues, costs reduction and improvement of customer experience. For the past 11 years I have worked in leadership roles in top-market banks: retail and SMB:• developing business models and strategy for diverse customer segments: mass, affluent, small and