- Strategic client lead for cenral European markets of 3 multinational CPG clients across all brands. - Providing integrated, cross-platform advertising solutions to largest branding campaigns, jointly executing with agencies & client senior management.- Steering client relationship via deal & JBP development, internally partnering with global teams for goal alignment.

- Managed 4 of Germany’s largest independent agencies and their top accounts, growing them by 45% YoY with an annual revenue responsibility of $100M.- Built and led a project team to achieve retail revenue growth for agency business. Analyzed opportunities, developed structured project plan and steered activity of 44 sales reps. Achieved 120% revenue attainment on main retail events.- Collaborated with Google EMEA senior leadership, product, marketing and sales teams to inform focus areas for internal sales and business plan. - Designed and executed customer and agency engagement programs as part of partner go-to-market strategy. Inspired and educated about the role of digital, touching 100+ clients.

Main project: Strategic redesign of the „BILD mobil“ cell phone tariffExecution of market and competitor analyses for new products and deduction of implementation measuresPreparation and moderation of internal workshops for various strategic topics

Main project: Conceptualization of procedures for a leadership development program with 160 participants & on-site supportAdministrative and technical realization of 360° feedback projects for 200+ middle management employeesQuantitative analysis of study results and deduction of client recommendations

Main project: Semiotic analysis for a brand innovation of an international client, leading to a redesign of branding campaignsSupervision and qualitative analysis of online expert panels and innovation communities Support of trend research for a €50 billion company resulting in a new product initiative