- Development and implementation of marketing strategy, determination of business’ growth points;- External market analysis – overview of competitors, market and consumer base, analysis of key metrics with a goal of searching for growth potential; - Internal environment analysis – research of target groups and their needs;- Collaborations with external partners – project management beginning from testing hypothesis and new market products implementation to integration of products into business and overview and analysis of results;- Unification of customers from different sales-channels

Analytics:- Review of marketing activities efficiency of “Perekrestok” retail chain;- Plan-fact analysis of key business metrics;- Sales planning based on: chain categories, traffic, profit margin, customer groups, marketing activities;- Research of strong and weak points in business, development of solutions in order to meet business targets;- Development and automatization of analytic reports (from BigData to Dashboards);- Implementation and development of methodologies and business processes;Marketing:- Development of marketing activities in order to maximize sales and profit;- Development, implementation and efficiency review of marketing campaigns;- Organization and execution of major promotional activities for the whole unit chain (over 600 stores);- Forecasting of marketing activities efficiency;- Control and workload distribution between department team members;Implementation of reporting system:- Development and implementation of reporting system on basis of SAP BI (from project initiation and methodology development to project rollout);- Development and implementation of analytics system (QlikView), analysis of IT solutions, project rollout;- Participation as an expert in platform research for end-to-end reporting solution (SAP HANA);Notable achievements:- Implementation of analytics solution and overall marketing strategy led to increase of marketing-generated turnover within “Perekrestok” chain from 1,3% to 4,7%;- Development and implementation of analytics solutions (SAP, QlikView) which were further used by various departments within company;- Development of various methodologies (including, but not limited to: “Review of efficiency and forecasting of savings promotions”, “Efficiency review of promotional campaigns”, “Efficiency review of marketing campaigns”)