Daria Grimaldi Email & Phone Number

Paris, Île-De-France, France

• I perform market research to stay ahead of market trends, as well as to develop a competitive positioning, messaging, and differentiation for our products. Based on my market expertise, I advise our product team on mid and long-term product strategy.• I work out Go-to-market strategies for the entire product portfolio and lead numerous squads with multiple stakeholders (product marketing, sales, customer success, partnerships, etc teams) to ensure lead-to revenue success of new launches.• I develop pricing strategies for all products across all geographies, considering local economic and cultural realities.• I unite marketing, product, and sales teams around the value proposition of our products and assure equal messaging across all channels and geographies.

Paris, Île-De-France, France

• Developed launch strategies for 40+ collections on the global level: customer segmentation, targeting, value proposition & messaging for all channels which was the base for content creation • Assured the implementation of the Communication strategy and measured KPIs across all channels: +40% in revenue vs the same period in 2020 • Worked out Go-to-Market strategies for 2 brand new product categories to expand the current niche. Both validated by the Management.

Montigny-Le-Bretonneux, France

• Co-created a long-term (5+ years) brand portfolio strategy for Europe which led to the proposition of 3 product concepts which were approved by the top management• Performed a market study that convinced the top management that their European strategy should prioritize the Russian market

México

• Launched 4 new products from A-Z, conducted market studies, developed marketing mix, enables sales, analyzed performances. Achieved a 1.5% increase in the market share.• Facilitated sales by creating product brochures and gathering market insights from 11 geographic regions, which led to the average sales growth of 130% monthly• Led a team with matrix organization (Marketing + Sales + Logistics + Finance) to organize 6 EXPOs which resulted in 100+ meeting with B2B clients & closed deals of 1M euros.

Óblast De Vorónezh, Federación Rusa

Led 3 simultaneous projects to organize internships for 50+ international trainees from 4 continents, received Breakthrough of the Year for tripling the previous year results.Managed project timelines and deliverables, performed sales, overviewed promotion and reception, analyzed results. Achieved 100% of all project goals and deadlines.

Master Of Business Administration - Mba, 16.9/20.0

Graduated with Honors Merit Based Scholarship Women in Leadership Merit Based Scholarhip from the government of France

Bachelor´S Degree In International Relations, 4.9/5.0

Graduated with Honors Merit Based Federal Scholarship Scholarship for Social Impact