- Spearheaded the development of digital assets, including flatlays and demo videos, for the IGORA portfolio, creating innovative concepts and managing cross-departmental collaboration to ensure timely production.- Conducted comprehensive qualitative and quantitative analyses for the tbh and IGORA ZERO AMM brands, delivering actionable strategies to enhance brand performance.- Led the creation of a dedicated webpage for the IGORA SOW project and successfully updated the web pages for IGORA Absolutes and Silver Whites in collaboration with a creative agency.- Generated detailed performance reports for permanent color brands utilizing Power BI and Excel, providing insights into sales, color trends, distribution channels, and top-performing countries.- Regularly updated competitor landscape reports and provided insightful analyses to inform strategic decision-making.

-Based on the results of focus groups with consumers of women's health products (Defemilema, Depantol, Lactodepantol) was responsible for designing and creating POS-materials with an external creative agency.-Conducted women's health market research, competitor analysis, and identification of best practices and trends and prepared PowerPoint reports to inform strategic decision-making.-Supported new product launches (Mabell, Vuka) by developing a 360° strategy aimed at communication with distributors, medical professionals, and patients.-Conducted in-depth analysis of consumer websites using Google Analytics for Depantol, Lactodepantol, and Defemilema brands, providing valuable SEO recommendations.-Analyzed marketing campaign results and conversion rates to optimize performance and enhance customer engagement.-Led and successfully managed a cross-functional team, including creative agency (Dentsu), medical advisers, and lawyers, to create a compelling landing page for the Defemilema brand.-Issued 12 monthly news digests for the sales team about new brand launches, ongoing campaigns, and team achievements.

- Managed social media accounts, including Instagram and VKontakte, created a content calendar, and targeted advertising.- Independently developed the company’s website.- Initiated the registration process for the company in the Unified Information System (44-FL and 223-FL) to enable participation in public procurement.- Won 12 tenders on various platforms, including RTS Tender, Roseltorg, ETP GPB, and Sberbank-AST.- Met the deadlines to prepare all documents for participation in the tender (applications for participation, documents confirming the powers of the tenderer, certified copies of constituent documents, commercial offers, etc.).

-Turned the data from Excel about current promotions of the company and its competitors in the channel gas stations into meaningful insights for the business.-Transformed insights into business opportunities through the recommendations for future promotions at BP, Shell, Rosneft, Gazpromneft, and Lukoil gas stations.