Daria Korneva Email & Phone Number

Russia

Hamburg, Germany

- Spearheaded the development of digital assets, including flatlays and demo videos, for the IGORA portfolio, creating innovative concepts and managing cross-departmental collaboration to ensure timely production.- Conducted comprehensive qualitative and quantitative analyses for the tbh and IGORA ZERO AMM brands, delivering actionable strategies to enhance brand performance.- Led the creation of a dedicated webpage for the IGORA SOW project and successfully updated the web pages for IGORA Absolutes and Silver Whites in collaboration with a creative agency.- Generated detailed performance reports for permanent color brands utilizing Power BI and Excel, providing insights into sales, color trends, distribution channels, and top-performing countries.- Regularly updated competitor landscape reports and provided insightful analyses to inform strategic decision-making.

Moscow, Moscow City, Russia

-Based on the results of focus groups with consumers of women's health products (Defemilema, Depantol, Lactodepantol) was responsible for designing and creating POS-materials with an external creative agency.-Conducted women's health market research, competitor analysis, and identification of best practices and trends and prepared PowerPoint reports to inform strategic decision-making.-Supported new product launches (Mabell, Vuka) by developing a 360° strategy aimed at communication with distributors, medical professionals, and patients.-Conducted in-depth analysis of consumer websites using Google Analytics for Depantol, Lactodepantol, and Defemilema brands, providing valuable SEO recommendations.-Analyzed marketing campaign results and conversion rates to optimize performance and enhance customer engagement.-Led and successfully managed a cross-functional team, including creative agency (Dentsu), medical advisers, and lawyers, to create a compelling landing page for the Defemilema brand.-Issued 12 monthly news digests for the sales team about new brand launches, ongoing campaigns, and team achievements.

Moscow, Moscow City, Russia

- Managed social media accounts, including Instagram and VKontakte, created a content calendar, and targeted advertising.- Independently developed the company’s website.- Initiated the registration process for the company in the Unified Information System (44-FL and 223-FL) to enable participation in public procurement.- Won 12 tenders on various platforms, including RTS Tender, Roseltorg, ETP GPB, and Sberbank-AST.- Met the deadlines to prepare all documents for participation in the tender (applications for participation, documents confirming the powers of the tenderer, certified copies of constituent documents, commercial offers, etc.).

Moscow, Moscow City, Russia

-Turned the data from Excel about current promotions of the company and its competitors in the channel gas stations into meaningful insights for the business.-Transformed insights into business opportunities through the recommendations for future promotions at BP, Shell, Rosneft, Gazpromneft, and Lukoil gas stations.

Master'S Degree, Marketing Management

Activities and Societies: Bocconi Students for Diplomacy and International Cooperation Relevant courses: Strategic and marketing.

Bachelor'S Degree (Diploma With Honors), Business Administration And Management, General, 8.7

Top 10% out of the class Relevant courses: Strategic management, Financial management, Digital marketing, Project management, Innovation.