IT PR – in-house PR at VK
-
Senior Public Relations ManagerVk Sep 2022 - Present -
Pr-ManagerMail.Ru Group Jan 2021 - PresentProducts:- Kapsula (smart speaker);- Marysia (voice assistant);- Mail.ru;- Cloud;- Search;- Messengers;- Media projects;- Browser.*Press office (in-house) – 360 degrees;*Preparation and implementation of a communication strategy;*Newsbreaks development;*Press-releases, bylines writing; *Day-to-day work with 1,2,3 tier media and influencers;*Permanent work with KOls (FOC);*Testing program, briefing sessions, and loyalty program for key media representatives and bloggers;*Celebrity marketing; *Press-trips and events organization;*Creative mailing;*Special projects development with media, creators, and bloggers;*Streams, online events, and other web activities during the pandemic time;*Marketing&product projects with partners;*Everyday work with units of Mail.ru on projects and launches;*Positioning, brand image, and sales-running mechanics via PR tools and insights;*Mail.ru Group ecosystem development; *Work with subcontractors (including budgeting and legal documents preparation);*Analysis, reports. -
Head Of It Pr TeamPrt Edelman Affiliate Nov 2017 - Jan 2021Москва, Москва, РоссияClients:- Sony Mobile;- GoPro;- SONOS;- TP-Link;- OPPO;- KIVI;- PepsiCo;- Zebra technologies;- Zero waste shop.Speaker of the Skillbox "PR-manager from PRT" educational course.Current responsibilities:*Development of new agency business (tenders, proposals);*Team management and development (up to 12 members);*Financial and strategic planning, control of project implementation;*Client budgeting;*Localization of the global PR strategy, writing local;*Anti-crisis PR;*Communication with a pool of partners and key journalists;*Daily communication with the client, generation of creative ideas and solutions;*Realization of 360° projects: PR, Digital, BTL, and other communication channels;*Digital support for PR projects, organization of streaming and online broadcasts;*Participation in global exhibitions (MWC, IFA), work with partners, foreign and local journalists;*Work with document flow;*Educational lectures and press training;*Full client management in English.Earlier: *Management of turnkey projects:- Press office- Events (event management + pr support)- Creative mailing (from an idea to kit delivery)- Special projects- Press trips (Berlin, Barcelona, New York, Lisbon, Kyiv)*Launch of new devices on the local market*Sales promotions *The development of a communication strategy*Work with key journalists (IT, Lifestyle, GI, Business) *An Ambassador brand program running*Testing program *Celebrity marketing*Quality control of the Ukrainian press office, daily communication*Interaction with contractors (communication, work on the project, document flow)*Budgeting and cost control*Interaction with the legal&accounting department, work with documents*Accountability (for global and Russian offices, internal accounts of the agency) *Adaptation and preparation of materials in a foreign language, news releases, press notes, official speeches for events, posts for the ambassadors' social networks -
News ReporterEmg Feb 2017 - Nov 2017Москва, РоссияStaff reporter of the morning entertaining TV program "Utro Rossii". *News-story production: search for speakers and heroes*Making inquiries to get permission for filming*Interaction with press services*Media monitoring, work with foreign sources*Cooperation with regional branches of the channel - requests for information, creating terms of reference for filming*Filming of news stories - from the development of the topic to commissioning of the material for film editing*Interviewing speakers*Writing texts on any subject in the shortest time possible*Writing leads-in to the news-stories -
News ReporterEmg Jun 2015 - Jan 2017Москва, РоссияStaff correspondent of the TV programs "Urban Technologies” and “Housing Technologies”, cooperation with the programs “Mechanic Engineering”, “Transport”, “Energetics”.*Searching topics for news programs, work with foreign sources, visits to shooting locations, collecting additional information on site; business trips (coverage of modernization of the Karelskiy Okatysh mine in Karelia, construction of ”Yamal-LNG” on Yamal, trips to Kostroma and Kaliningrad *Filming process management*In-person and online interviews (by Skype) in Russian and English; *Communication with the representatives of federal and regional government agencies*Coverage of special events, participation in press approaches and press conferences*Writing information and analytical stories, preparing the material for film editing*Film production in English*Inquiry preparation, negotiations with speakers, translation, an adaptation of TV texts for articles on the website of TV channel -
JournalistSanoma Magazines International Sep 2014 - Mar 2015Москва, Россия*Topic research and finalization;*Search for heroes;*Interview and photoshoots production;*In-person and distant interviewing;*Writing materials;*Copywriting;*Preparation of materials for release.
Daria Lebedeva Education Details
Frequently Asked Questions about Daria Lebedeva
What company does Daria Lebedeva work for?
Daria Lebedeva works for Vk
What is Daria Lebedeva's role at the current company?
Daria Lebedeva's current role is Senior PR-manager at VK.
What schools did Daria Lebedeva attend?
Daria Lebedeva attended Московский Государственный Университет Им. М.в. Ломоносова (Мгу).
Not the Daria Lebedeva you were looking for?
-
1sberbank-cib.ru
-
-
-
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial