Daria Ledeneva Email & Phone Number

Limassol, Cyprus

Sportmaster is the third-largest sporting goods retailer in Europe and the leading one in Russia, attracting over 200 million visitors annually.∙ Managing 9 products∙ Building design systems that speeded up time to production for up to 80%∙ Handling end-to-end design processes with pixel-perfect solutions ∙ Working closely with development team∙ Mentoring designers∙ Developed large amount of features∙ Launched 2 websites from scratch

Remote

Pet Project: Sales Platform for Breeders, focused on easy communication and establishing a transparent feedback and rating system. Launched the site and welcomed our first users and activity.∙ Market research∙ Interviews∙ Personas∙ Jobs to be Done (JTBD)∙ User story map∙ User flow∙ Sitemap∙ Wireframes∙ Creating and testing prototypes∙ Visual design∙ Launching the platform

Moscow, Russia

Westwing Russia, part of Westwing Group, specializes in home decor and lifestyle products.∙ Initiated the interface design process∙ Designed for web and app, focusing on attractive and user-friendly designs∙ Led communication design to connect with our target audience and strengthen the brand∙ Trained new designers, sharing expertise and best practices

Moscow, Moscow City, Russia