Daria Misnik Email & Phone Number

United States

• Comprehensive analysis of market trends and niches using external and internal analytics tools on Amazon (Helium10, Jungle Scout, Keepa, Amz Opportunity Explorer, etc.).
• Design and development of products based on detailed niche and US market research, focusing on key characteristics, price, and quality standards.
• Supplier sourcing and evaluation, emphasizing quality, cost, and partner compliance with a detailed checklist.
• Management of the entire production process, including negotiation, quality control, logistics, content creation briefs, and packaging.
• Calculation of unit economics, considering production costs, logistics, promotion (external and internal traffic), and annual sales dynamics in the niche.
• Understanding of PPC and SEO principles for initial listing creation, ad setup, and promotion cost calculation.

San Francisco, US

• Category development manager responsible for assortment performance, vendor management, and supporting marketing initiatives.
• Managed key food categories – 1300 SKUs across San Francisco, Chicago, and Charlotte. Improved sales and achieved 10% conversion growth by optimizing assortment, based on market research and customer interviews.
• Supervised buyers' performance and achieved 95% on-shelf availability of key SKUs.
• Launched promotional, seasonal, and event-based collections, and managed holiday projects and charity events, which reached up to 30% conversion increase.
• Improved commercial margin resulted in 60% increase by balancing costs, monitoring write-offs, comparing vendors' offers, and setting up pricing strategy for my categories based on the company's current goals.
• Worked closely with cross-functional teams such as UI/UX designers, content, and operations to develop and implement winning strategies in a startup environment.

New York, NY, US

• Managed the assortment of over 3000 SKUs in 26 stores in New York based on customer requests and SKUs performance analysis, which contributed to 50% customer retention rate.
• Built the initial assortment matrix of 2000 SKUs for launching Boston stores and signed up over 10 new vendors.
• Managed the Procurement & Content team of 4 employees. Approved purchase orders and simultaneously supervised deliveries of goods for over 20 suppliers, which resulted in 80% on-shelf availability of the key items.
• Was a part of the launching team, created a list of starting assortment, and scheduled initial deliveries to over 20 new locations. Collaborated with the marketing team on new item updates.

New York, NY, US

Overseeing and managing the IT systems that track inventory, and the supply of goods.Approving purchase orders and managing the company inventory.Filling the paperwork for setting up new vendors accounts.Being the key person between the store management and suppliers.

North Charleston, South Carolina, US

• Increased the number of followers by 10% in socials through content creation, and strategy execution for social media profiles on Instagram, Pinterest, and Facebook.
• Increased the website traffic by optimizing target keywords search, managing internal links, and updating the website image content. Created user-friendly design for mobile using the WIX platform.
• Attended the PR events.Bookings and negotiations, event coordination and promotion.