As a Product Manager, I successfully navigated the complexities of overseeing 3 EdTech products while working on 2 new products for market introduction. Collaborating closely with both marketing and development teams, I achieved the following milestones:• Helped build and implement comprehensive strategies, orchestrating seamless product launches and feature enhancements;• Crafted compelling product positioning and messaging, effectively showcasing each product's value proposition to captivate our target audience;• Conducted market research and competitive analysis to discern emerging trends, understand customer needs, and pinpoint opportunities for product differentiation;• Monitored key product metrics, gaining deep insights into product performance and continuously refining the funnel;• Created a sustainable messaging ecosystem (message delivery for web products via SMS) with near-zero vulnerabilities, as well as implemented rigorous monitoring protocols and contingency plans, ensuring swift detection and resolution of any issues that may arise;• Implemented data-driven solutions to address product issues and boost performance, utilizing A/B testing, surveys, and analytics;• Successfully developed customer-facing communication to meet marketing objectives;• Conducted user interviews to get valuable insights pivotal to shaping our product development roadmap;• Streamlined customer satisfaction processes through automation, including rating systems, issue resolution workflows, feedback loops, and online reputation management.

• Developed and executed marketing strategies;• Took the lead in various marketing initiatives and seasonal campaigns;• Ensured consistent external communication for all products across different channels, aligned with their product positioning and tone of voice;• Tested new user acquisition and SERP manipulation methods; • Hired and managed freelance content creators long-term;• Gathered insights via user surveys and interviews;• Managed email marketing for all products that increased open rates 3x;• Managing online presence and ORM for all products boosting their rating from 3.4 to 4.7;• Crafted flawless UX copies for web & apps.

- Managing ORM of the existing and new products from A to Z- Adapting automated email marketing workflows - Creating activation and retention marketing workflows from scratch - Launching marketing initiatives and seasonal campaigns- Developing new product features with the product team- Conducting user surveys and interviews- Creating and adapting guides for consistent messaging in external business communications across all communication channels aligned with product positioning- UX writing/copywriting: landing pages, marketing materials, ads, etc.- SMM

- Building online reputation for products from scratch- Monitoring/tracking the reputation of the products on various outlets- Implementing new strategies for enhancing online reputation of the existing products- Developing solutions to prevent online reputation threats- Managing negative user feedback- Creating automated solutions for showcasing positive user feedback - UX writing/copywriting: landing pages, marketing materials, ads, etc.- Creating brand guides ensuring consistent messaging in external business communications across all communication channels- SMM

- UX writing - Copywriting: marketing materials, ads, blog posts, copy for different outreach channels- Building high-converting landing pages- SMM