Daria Kontorovich (Prokhorova) Email & Phone Number

Spain

- Driving innovation by spearheading the integration of cutting-edge AI technology into processes - Proven track record of optimizing user experience and increasing operational efficiency through strategic product development and feature enhancements

Doha, Qatar

- Successfully conceptualized and launched a fully functional food delivery service on the web, orchestrating every aspect from ideation to execution.

Moscow, Moscow City, Russia

- Managed marketing for Supply (product and drivers), launched multi-channel campaigns. Analyzed business metrics, looked for growth opportunities- Formed and implemented marketing strategy and brand positioning- Worked on Supply Acquisition- Led marketing campaigns and projects in cooperation with design and product, allocated resources, established effective work processes between marketing and product- Increased performance marketing efficiency (reduced CPFT by 20%)

- Increased average video views to 250,000 on average with SEO optimization, ad expansion, and a new approach to a video posting on YouTube- Increased brand awareness of Elizaveta Osetinskaya and Russians Ar Ok by arranging for her to participate in conferences and YouTube shows, advertising campaigns. At Meet for Charity auction 2021, a meeting with Elizaveta Osetinskaya was sold three times for 550K rubles (two years before - for 150K)- In a year increased the number of subscribers by 50% +, views - by 30%+, average view duration - by 3.5 minutes - Increased the number of paid promotions per video to 2-3 in each by creating guidelines for the sales team, personal participation in sales meetings, pitching projects, and organization of ad creation processes. Almost doubled the revenue in two years- Made 2 major collaborations at Russians Are Ok. One of which received the Silver Mercury award in 2021 and more than 3 million coverage- Fulfilled the budget for 2020 and by 110% - for 2021 (based on October 2021)

Moscow, Russia

- Working with clients, setting up a content production system - Generating ideas for projects- Project management - Introducing and developing new commercial formats - Created major content project with MegaFon (Future is here) including video, articles, and podcasts

- Started the agency from scratch, developed into working with to 10 large clients in the first year, including Frutonyanya, Rostelecom, Vkusnoteevo, MALFA, SETTERS, bloggers with a million-plus followers- Developed concepts for YouTube channels/advertising campaigns/projects (#CoМнойВсёТак with Tusya, a documentary about producer Maxim Fadeev, «Острые языки» YouTube show)

- Established a client service system at the company by introducing guidelines for working with clients, tools for setting and controlling tasks, analyzing clients' CJMs- Reduced complaints from customers by 30% per year through conducting in-depth interviews and identifying the cause of dissatisfaction- Raised NPS of the Russian office up to 62% in a year

- Pitch, manage and execute Email Marketing (CPC, CPL, CPS and CPM) campaigns for more than 40 clients in the Russian/Turkish market - Working closely with the creative team to deliver imaginative email marketing strategies. - Manage daily contact with advertising agencies and clients. Develop commercial awareness by understanding complex customer needs and providing solutions, focusing on building long-term relationships. - Monitor each market, identifying and onboarding new clients in order to achieve monthly sales targets. - Optimize performance of large-budget campaigns by compiling lists, segmentation and analysis in order to upsell.

Moscow

- Managed relationships with sponsors- Managed workflow for designers, printers & distributors in production of 40,000 catalogues, 50,000 posters & flyers - Social media management - Processed festival’s text and graphic information - Wrote, edited texts for catalogues and web-site - Created visual content for advertising

Moscow

- Assisting festival director with all activities- co-organization of concerts, exhibitions, screenings & workshops- Translation and interpreting- Preparation of Press releases and communication with press- Guest hospitality

Moscow / Dublin

- Moscow Never Sleeps is a $3.7m international feature film released in 500 Russian cinemas - Music & VFX research for post-production - Preparation of text for subtitling process- Preparation of marketing materials - Social media management - Assistant to Producer

Moscow

Sports analysis and leisure shows on “Sport FM” national radio station with 3,3mln listernship• created show concepts and content• wrote and edited text for broadcast • selected guests • created and edited report segments

Москва

Kommersant Newspaper, 130K copies• created concepts for articles • conducting Interviews with politicians, businessmen, celebrities• edited interview text for publication• managing a team of three people

Moscow

- Co-organization of the All-Russia festival - Co-organizing workshops for "Together Radio"- Conducting interviews - Writing articles on professional issues- Editing interview transcriptions

Strategic Marketing, Product Growth, And Brand Management

Project: Creating marketing strategy and audience segmentation for the tourism industry in the Altai Republic Received 8 nominations out.

How To Podcast

Курс от создателей студии Либо/Либо о том, как придумывать, продюсировать, создавать и продвигать подкасты.

Specialist 5-Year Degree, Journalism And Communications, Diploma With Honours

Faculty Of Piano, Vocal, Music Theory