- Successfully managed the content team, organized and coordinated work involving freelance copywriters (14 people), leading to improved workflow and productivity.- Created and proofread blog articles, press releases, and branded articles for external publication.- Utilized artificial intelligence tools for creating, editing, and proofreading diverse content.- Designed visual components for articles and social media, such as infographics, charts, and covers.- Published and optimized SEO blocks via the WordPress platform, which enhanced website traffic and user engagement.- Developed and implemented content strategies for social networks (Instagram, Facebook, Pinterest, LinkedIn), including the creation of promotional and animated videos, leading to increased social media followers and interactions.- Incorporated the company's brand voice into all types of content, ensuring consistency and strengthening brand identity.- Monitored and analyzed audience engagement on social media, providing valuable insights that informed future content strategies.- Collaborated with the marketing, design, and product teams to develop brand identity and positioning, resulting in a cohesive and strong market presence.- Utilized marketing tools on social networks to support and develop the brand, leading to greater brand awareness and customer loyalty.- Translated content and adapted design templates into Polish, as well as managed Polish-language content on the website.